GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share

These exhibitions are being organised for the first time as a close collaboration between TAG Heuer and its collectors. A brand new avant garde concept, to showcase the brand's heritage.

Dubai 4th September 2017:  Today, TAG Heuer is very proud to launch the Heuer Globetrotter exhibition. For two weeks from the 16th September, ten TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as well as pieces loaned by local collectors. A total of 400 pieces will be exhibited simultaneously in 10 countries with 10 specific themes. A totally fresh, unique concept, as you would expect from the Avant Garde brand.

The event will be launched as part of an initiative to reinforce and showcase TAG Heuer's rich history, conceived by TAG Heuer CEO Jean-Claude Biver in 2015. Since then, heritage has become one of TAG Heuer's four pillars of communication, along with sport, lifestyle and art/music. TAG Heuer's heritage is one of the strongest and most important of all the Swiss watch brands. Based in La Chaux-de-Fonds for 150 years, TAG Heuer has taken Swiss watchmaking to unprecedented levels of accuracy and performance while preserving its avant garde spirit. The brand also has very close ties to the Heuer family, including the founder's great-grandson, Jack Heuer, who ran the company from 1958 to 1982. Responsible for numerous pieces which have since acquired iconic status, including the Autavia, as well as the first sports sponsorship agreements, he is still the brand's Honorary Chairman. 

From the pocket watch to on-board counters, including the many patents that have revolutionised the history of the watch brand and the industry, this exhibition will showcase TAG Heuer's rich heritage in all its glory. 

About this project, Jack Heuer, TAG Heuer Honorary Chairman stated: 'I am overwhelmed about what is happening to the old Heuer and TAG Heuer brand. I am truly very thankful to find the rich heritage of this brand so brilliantly and professionally translated to write a bright future!'

From the 16th to the 30th September, collectors, fans of the brand and those who are simply curious will be able to discover unique pieces from the brand's history. Each city will have a specific theme within the exhibition: Paris – the classic Heuers; Geneva – the major inventions; Munich – the military watches; Venice - cars and timekeeping; Dubai – sailing and diving; Singapore – Formula 1, Hong Kong – cars and drivers; Sydney – multisports, Tokyo – design through history; Miami – design.

 

 

 

For each participating boutique, TAG Heuer has chosen one key collector to select the twenty pieces to be exhibited from among other local collectors.

About his project, Jean-Jacques von Erlach, a Heuer Collector from Switzerland stated: «As a true and proud Heuer Collector, it is of course an honour for me to participate in this unique and one-of a kind project!»

This event represents a fresh opportunity for TAG Heuer to excite and involve its community of collectors, and to offer a unique look back at its heritage while strengthening its customer relations. 



Posted by : GoDubai Editorial Team
Viewed 18398 times
Posted on : Monday, September 4, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Reverse your ageing clock with Fillerina's 14-day Dermo-Cosmetic Treatment Kit
Next Story : BOVET 19thirty Collection: Inspired by Heritage and Defining a New Vision of Contemporary Fine Wathc...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
The Perfect Gift Mark
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics
New XE 300 Sport Edition Wins Gripping Ice Race
Filorga Mesotherapist Derma Roller
Get Vibrant and lively hair with Rahua's new Color Full Range
Spring/Summer 18 Collection
OPPO unleashes the new Selfie Expert F7 with a 25 MP AI powered selfie camera
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Pinky Goat Launches BROWME
du to Offer New 9.7-inch iPad With Apple Pencil Support
Skyline University College Economics Day 2018: One Step towards Tomorrow
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Pandora Shine Discover A New Way to Shine
Stylish Nursing wear at Mums and Bumps
Penny Scallan Design Launches in the Middle East
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
The new BMW M2 Competition
Roger Dubuis Excalibur Aventador S Verde Mantis
MINI at Auto China Beijing 2018
Gifts for Ramadan at Hour Choice
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Big Time with Graham Chronofighter Grand Vintage
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
Etihad Aviation Group Launches Four Initiatives To Commemorate The Year Of Zayed
Mido Ramadan Watch Collection
Pandora Spring Embrace Nature's Beauty
The Beautiful Britain 2018
Understanding what women want Balmain reveals the Madrigal Mini II
SUC Organized 10-Day Free IELTS Workshop for School Teachers and Students
Adamavi - Elegant, Timeles S, and Reliable
Genesis G70 Luxury Sedan Arrives in Middle East
Samsung Launches New Washing Machine with Groundbreaking QuickDrive™ Technology ...
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Huawei Brings the Most Coveted Smartphone - HUAWEI P20 Pro to the UAE
Healthy Hair with HASK
A Face Transplant Operation is a Demonstration of Advanced Surgery and High Tech...
April Marks Autism Awareness Month at Nursery Chain
More Reasons to Head to the Ikea Store!
Tommy Fleetwood joins OMEGA's line-up of golfing greats
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
GROHE DESIGN Presents the New ATRIO Experience Cube at Fuorisalone in Milan