GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Others

 
  Share

The collection features ‘Platinum Day' and ‘Platinum Night' ensembles that add a touch of tradition to contemporary homes 

Dubai, UAE (August 30, 2017):  As part of its pursuit to unveil globally-renowned furniture collections that are in keeping with local trends, IDdesign, a leading international home lifestyle brand offering contemporary furniture and accessories recently unveiled the new home furnishing line from Camelgroup. 

A brand that exudes unmistakable Italian design heritage, Camelgroup was founded in 1983 in the north-eastern part of Italy to serve a rising demand for high quality furniture from across the globe. A strong commitment to serve a growing clientele list in the Middle East was the inspiration for the brand's name which pays homage to the ‘ship of the desert.' 

The new collection consists of the brand's iconic ‘Platinum Day' line, which features a complete dining collection that is characterised by elegant handles, shiny wood and chrome finishing. The special ‘Nubuck' padding on dining room chairs ensures enhanced seating comfort. The ‘Platinum Night' ensemble, on the other hand, delivers contemporary bedroom concepts, marked by a ‘Silver Birch' finish to create a visually-arresting and distinct identity for the home. A wardrobe with meticulous detailing to complement the collection will add to the style-statement of the bedroom. Both these modern collections comprise a wide selection of textured finishes such as matt, semi-glossy, pearly tones and ivory lacquer amongst others with the Platinum Night collection featuring integrated LED lighting at no extra cost.

Adrian Shaw, General Manager, IDdesign and Chattels & More, said: “Camelgroup is a natural fit to IDdesign's portfolio of tastefully designed contemporary furniture. The team involved in producing this new collection possesses a deep understanding of the design landscape and customer preferences in the UAE. I believe that Camelgroup is a perfect amalgamation of traditional Italian heritage furniture and modern design trends. We at IDdesign are confident that these collaborations, nurtured over time, will be crucial in strengthening our portfolio and also offering customers an unprecedented choice within the stores.”

New collection meets higher rewards

The Camelgroup collection adds another dimension to shopping as IDdesign steps up rewards for its customers. Customers can enjoy a Part Sale offering 30% - 75% discounts at all stores. Customers will also be able to enjoy greater rewards when they shop at IDdesign by redeeming their purchases through the Air Miles loyalty program.



Posted by : GoDubai Editorial Team
Viewed 22064 times
Posted on : Wednesday, August 30, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story :
Next Story :
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Timeless Ties
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
The Perfect Gift Mark
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
New XE 300 Sport Edition Wins Gripping Ice Race
Summertime Beauty Picks at Glambeaute.com
Get Vibrant and lively hair with Rahua's new Color Full Range
Filorga Mesotherapist Derma Roller
du to Offer New 9.7-inch iPad With Apple Pencil Support
Penny Scallan Design Launches in the Middle East
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Skyline University College Economics Day 2018: One Step towards Tomorrow
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Pandora Shine Discover A New Way to Shine
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Stylish Nursing wear at Mums and Bumps
Gifts for Ramadan at Hour Choice
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
Genesis G70 Luxury Sedan Arrives in Middle East
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Understanding what women want Balmain reveals the Madrigal Mini II
Pandora Spring Embrace Nature's Beauty
Mido Ramadan Watch Collection
Adamavi - Elegant, Timeles S, and Reliable
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics
The Beautiful Britain 2018
Huawei Brings the Most Coveted Smartphone - HUAWEI P20 Pro to the UAE
Tommy Fleetwood joins OMEGA's line-up of golfing greats
April Marks Autism Awareness Month at Nursery Chain
Etihad Aviation Group Launches Four Initiatives To Commemorate The Year Of Zayed
In Its 100th Year, Panasonic Bullish On ME Growth
Ashridge to help Saudi leaders explore and implement strategies for growth
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
Get ready for an exciting Ramadan at Danat Al Ain Resort
Hamdan Bin Mohammed Heritage Center Participates at Abu Dhabi International Book Fair
Ras Al Khaimah (RAK) Ruler Delivers Keynote Opening Speech to 14th Arabian Hotel...
'Global Automotive Aftermarket Manufacturers Gear Up for Robust Business Growth ...