- Launches new ‘Back to School' campaign to rekindle creativity among students
Dubai, UAE, 23 August 2017: Combining creativity with education and keeping up with the excitement of the new academic year, Canon Middle East, world leader in imaging solutions, will offer parents a chance to win back their child's school fees as part of its new ‘Back to School' campaign in the UAE. Parents will have to buy any Canon inkjet printer or consumables and create a unique masterpiece with their child, using Canon's Creative Park tool. They will have to then share the photos of the masterpiece and the child on Facebook or Instagram mentioning #pixmagination and #UAE or #UnitedArabEmirates in Arabic or English to enter a draw and stand a chance to win school fees worth up to USD 5000. Top 50 entries will also stand a chance to win a Canon digital camera.
“Creativity and innovation lies at the heart of what we do at Canon. Canon's Creative Park tool combines creativity with education, and can be used not just by parents to spur creativity among their children, but also by schools to introduce the concept of 'edutainment'. At Canon, we want to inspire people to explore the power of imaging and with this new campaign, we hope to rekindle creativity among students which is so essential in today's age,” said Binoj Nair, Senior Manager - B2C Marketing & Direct Sales, Canon Middle East.
“The beginning of school is an exciting time for both parents and students and Canon understands it can get slightly stressful as well. We want to help ease the stress by urging families to participate in a fun and engaging competition – all they need to do is show us their creativity,” added Binoj.
Judged by Canon Middle East, the competition will run in UAE, Oman, Bahrain, Lebanon and Jordan. It will offer two winners in each country a chance to win back school fees worth up to USD 5000. In addition, the best 50 entries will stand a chance to win a Canon Ixus digital camera.
The competition is launched and will run until the 30th of September 2017. The purchase must have been made within the promotion period to be eligible to take part in the competition.
Participants can register and upload their photos starting today and until 7th October 2017 and the final draw will take place during the 2nd week of October 2017. Each Facebook or Instagram user will be allowed to post up to 5 posts using #Pixmagination and #UAE or #UnitedArabEmirates in Arabic or English.