GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Banking and Investments

 
  Share

Dubai, UAE, August 15, 2017: Baume & Mercier, major Swiss luxury watchmaking company part of the Richemont Group and Indian Motorcycle®, America's First Motorcycle Company®, today announced an exclusive partnership.

The historic Bonneville Salt Flats served as the venue to unveil this unique brand alliance, as Indian Motorcycle and Baume & Mercier honored the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro. It has been 50 years since Munro took his Indian Scout Streamliner to push the limits of speed at the Salt Flats, entering history to become “The World's Fastest Indian.” To celebrate the 50th anniversary of Munro's iconic land speed record, Lee Munro, Burt Munro's great nephew, recreated the historic run at Bonneville on August 13. For more information and content related to Indian's unique celebration of the 50th Anniversary of Munro's iconic land speed record, visit www.indianmotorcycle.com/en-us/burt-munro.

Upon announcing the association, Vice President, Indian Motorcycle EMEA, Grant Bester commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world's greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”

“We are very proud and honored to partner with Indian Motorcycle,” said Alain Zimmermann CEO of Baume & Mercier. “Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong-shared values and exude exceptional spirit.”

United by shared values, Baume & Mercier and Indian Motorcycle both boast rich history dating back over 100 years, from the days of their pioneering forefathers to the current day, where style, performance and superior quality are the focus and drive for both brands.

In this unique collaboration, the two brands will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle's iconic history, and which will be revealed later this year. Each design is enriched with exceptional details and will please watch enthusiasts and moto aficionados seeking uniqueness.



Posted by : GoDubai Editorial Team
Viewed 7899 times
Posted on : Tuesday, August 15, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Jafza attracts 267 new companies during the first half of 2017
Next Story : InfoFort drives digital transformation at Sohar Port and Freezone
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Time for Some AIGNER Love
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo
Achieve whiter teeth at home with Spotlight Teeth White Strips
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment
UAE National Day celebrated in Skyline Carnival 2017
SUC signed MOU with Waldorf Astoria Ras Al Khaimah
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
SUC conducted Tour Guide Training Program for SCTDA
Calvin Klein Presents Steadfast Collection
Gift gorgeous skin this festive season.
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
Mohammed bin Rashid Launches UAE Astronaut Programme
Absolutely Rejuvenated Skin to Start the New Year
BOSS watches presents Navigator Collection
Coach Women's Lex Stainless Steel Bracelet Watch Collection
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
Step into 2018 with skinade & slow down the signs of ageing
Together for Egyptian Cinema: A Million happy viewers
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Ju...
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Ex...
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
Over 200 developers across India participate in CREDAI's Indian Property Show
SUC Conducted the 10th CEO Lecture Series
Unilever's Lipton Jebel Ali Tea Factory First in MENA to Achieve Bronze World Cl...
Nouveau Lashes & Beauty – The Aftercare Range
Win 3000 Dollars with Splash
Dubai-based teen star Polina Butorina releases her debut album ‘Ocean of Emotions'
Switzerland wins a Good Design Award for the first chronograph-watch in history
Ghantoot present 17th Emirates Open Polo Championship International
Epson to showcases the future of large laser display technology at InfoComm MEA 2017
Al Tayer Motors Celebrates 100 Years of Ford Pick-up Trucks
Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv...
DIFF Welcomes Robert Bosch Stiftung to the Festival's 14th Edition
Registration Opens for the Fazza Championships for Falconry 2018
SOUQ launches “Amazon Global Store” bringing over a million global products to t...
10 years on Bremont refreshes ALT1-P range
Joyalukkas the World's Favourite Jeweller Now Launches in South Extension, Delhi
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
Saint Honore presents the distinguished Haussmann for men in an elegant avatar
Green Hope on Former US Vice President Al Gore's 24 Hours of Climate Reality telecast
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
LG bets high on Premium TV Market with industry leading OLED Technology
Huawei's ultimate gift guide for the 2017 Holiday Season
Indian realty in revival mode, says industry expert
Ring in the New Year with Ramada Plaza Jumeirah Beach in JBR at Fogueira, Speake...