GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
Nissan captures almost 60% of the B-segment crossover sales in ME markets*
Dubai, United Arab Emirates, August 7, 2017: Since pioneering the segment with the Murano back in 2003 before following up with the X-Trail, Qashqai and Juke, Nissan has dominated the global market in crossover vehicles. That dominance has been underscored in the Middle East with Nissan capturing almost 60% of small urban crossover sales in the region. The Juke and newly launched Kicks models are vying for top spot in different markets.
Sales figures for the year to date show that Nissan has captured 59.7% of the B-segment (small car) urban crossover market with the Juke accounting for 44.2% of that share and the recently introduced Kicks taking already taking a healthy 15.5% (figures exclude KSA).
The Kicks has proved an instant hit in Gulf markets. Aimed squarely at urban driving environments it combines a robust exterior and elevated driving position with compact dimensions for agile performance and manoeuvrability. The body features an advanced aerodynamic design, which optimizes fuel consumption and minimizes noise. Kicks is also one of the first Nissan models to realize the concept of Intelligent Mobility, initially presented at the Geneva Auto Show in 2016.
Intelligent Mobility uses smart, relevant technology to make the driver's life easier while also making advances towards Nissan's long-term goal of zero emission and zero fatality motoring. Its qualities have helped the newcomer to eclipse its Juke stablemate in the UAE, making Kicks the top seller in its segment within the country.
“The car-buying public here in the Middle East is known to be a discerning one and it has been heartening to see how they have embraced Kicks and yet continue to buy Juke in considerable numbers,” said Kalyana Sivagnanam, Nissan's Regional Vice President, Marketing and Sales for the Africa, Middle East, and India region. “We are especially pleased to see how, from a standing start, the Kicks has rapidly established itself as a market leader. The all-new Nissan Kicks has become a popular choice among the compact crossover segment customers due to the advanced Intelligent Mobility technology that it is packed with, a car which sits at the more comfortable end of the market.”
Among the highlights of the Kicks' technological offerings are the Around View Monitor and Moving Object Detection systems, which use four integrated cameras to show an overall view of the car and warn the driver in case of any unseen dangers.
The suite of technology available on Kicks also extends to dynamic innovations to maximize safety and comfort. Among them are Chassis Dynamic Control, Active Trace Control, Active Ride Control, and Active Engine Braking. These innovations work discreetly to provide key interventions to ensure the Kicks remains stable and comfortable for occupants at all times. Kicks is the first vehicle in its segment to offer these innovations.
Kicks' rapid success is in many ways reminiscent of Juke, which was first shown as the Nissan Qazana concept car at the 2009 Geneva Motor Show before entering production and going on sale to the public in 2010. Juke's bold, dynamic styling instantly captured the imagination of the motoring press and public alike, ensuring the order books began to fill up well before the car began to appear, initially on the roads of Japan, Europe and North America before being launched globally. It is no exaggeration to say that Juke completely shook up the small car segment back then and left other manufacturers scrambling to catch up. Even now, seven years later, Juke's styling which combines elements of SUV, sports car and hatchback, still looks fresh and exciting, while technologically it remains a real tour de force.
“We are pleased to see a healthy rivalry developing between Kicks and Juke in the ultra-competitive urban crossover B-segment,” added Kalyana Sivagnanam. “While there is some overlap in terms of pricing, the two models are pitched at different buyers, with Kicks being favoured more by young professionals and Juke appealing to those with young families. In both cases, customers appreciate the way these models stylishly complement a busy urban lifestyle while offering technology that it both useful and important in real world scenarios.”



Posted by : GoDubai Editorial Team
Viewed 13701 times
Posted on : Monday, August 7, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al-Futtaim Motors and Saaed sign service and spare parts partnership
Next Story : GCAA “The UAE will not only be the first country to allow operation of flying pilotless taxis, it al...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo
Achieve whiter teeth at home with Spotlight Teeth White Strips
Time for Some AIGNER Love
Noble™ Anti-aging Skin Care Products
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment
UAE National Day celebrated in Skyline Carnival 2017
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
SUC signed MOU with Waldorf Astoria Ras Al Khaimah
SUC conducted Tour Guide Training Program for SCTDA
Calvin Klein Presents Steadfast Collection
Gift gorgeous skin this festive season.
Mohammed bin Rashid Launches UAE Astronaut Programme
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
Eberhard & Co. celebrates 130th Anniversary with special commemorative Edition C...
Coach Women's Lex Stainless Steel Bracelet Watch Collection
Absolutely Rejuvenated Skin to Start the New Year
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
BOSS watches presents Navigator Collection
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi
Together for Egyptian Cinema: A Million happy viewers
Feast your way into the festive season at The Coffee Club
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Ju...
Dubai Land Department Launches its Smart Archiving System
Svelte BU4108-11H dress watch in black and rose gold plating makes an impact
Gourmet Gifting at Tub of Butter
Hottest Smartphone ever! Go get a true luxury phone from HUAWEI
Over 200 developers across India participate in CREDAI's Indian Property Show
Robinsons National Day Trunk Show
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
Unilever's Lipton Jebel Ali Tea Factory First in MENA to Achieve Bronze World Cl...
Step into 2018 with skinade & slow down the signs of ageing
Ghantoot present 17th Emirates Open Polo Championship International
More Than 6,000 Bears Donated to Toys With Wings & Emirates Red Crescent for Nov...
Epson to showcases the future of large laser display technology at InfoComm MEA 2017
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Ex...
Dubai Customs reaffirms efforts to combat counterfeit goods with Japanese partners
Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv...
Awqaf and Minors Affairs Foundation, Family Village Celebrate 46th UAE National Day
The Verses of Peace Exhibition begins at the Abu Dhabi World Trade Centre
Switzerland wins a Good Design Award for the first chronograph-watch in history
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
Green Hope on Former US Vice President Al Gore's 24 Hours of Climate Reality telecast
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
Win 3000 Dollars with Splash
Indian realty in revival mode, says industry expert