GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Others

 
  Share

Compact, convenient and cost-effective RO purifiers to be sold at LuLu Hypermarkets

Dubai 26th July 2017:Kent RO Systems Limited, India's leading Reverse Osmosis (RO) water purifier brand, has announced its expansion into the GCC market. The brand's wide range of household appliances will be available at LuLu Hypermarkets. The company has joined hands with UAE's Sands International for the distribution of its products across the GCC.

The move is a part of the company's broader expansion plans into the Middle East and North Africa in the next few years. Recent research indicates that the region's demand for water purifiers is growing at more than 7 per cent per annum and the market could reach nearly half a billion dollars by 2020.

The move is a part of the company's broader expansion plans into the Middle East and North Africa in the next few years. Recent research indicates that the region's demand for water purifiers is growing at more than 7 per cent per annum and the market could reach nearly half a billion dollars by 2020.

Speaking at the launch event in Dubai, Varun Gupta - Director, Kent RO System Limited, said that Kent RO is synonymous with purest and tastiest water in India, and now with the launch of Kent RO Water Purifiers in the UAE, the consumers here can purify their tap water to better than bottled quality water at the press of a button.

Elaborating on the benefits of having Kent RO water purifiers at home, Dr Gupta told that people in Dubai prefer drinking bottled water, due to taste and purity concerns of tap water. However, the consuming bottled water is not convenient, as women find it difficult to lift and install the bulky 20-litre cans on water vending machines. Moreover, it is costly to purchase bottled water as well. “Here, Kent RO Mineral RO Water Purifiers are compact and convenient and purify tap water to better than bottled water quality, at a very low cost.” Besides being economical and convenient, purifying tap water at home using Kent RO Water Purifiers, is much safer as compared to bottled water, and is tasty also.”

Kent RO is credited to have pioneered the RO technology in India and uses its own patented UF+UV+RO technology, which retains the essential natural minerals and maintains the natural taste in purified water. Its latest product - the Kent Superb, for example, offers customers real-time monitoring and comes with an interactive touch

screen display, enabling users to monitor the quality of the purified water and the vital stats of the device such as the RO flow rate, balance filter life and RO pump status.

Commenting on the expansion plans, Gupta said, “There has been a growing demand for effective and affordable water purifying solutions in the region. We plan to utilise our expertise and market experience in India to cater to the growing demands of households in the UAE, Saudi Arabia and the rest of the region.”

According to a recent research report by Future Market Insights (FMI), the Point of Use (POU) water purifier market in the Middle East and North Africa is expected to reach $471 million by 2020, driven by strong demand in Saudi Arabia, UAE and other urban markets.

The report also indicates that in UAE alone POU water purifier market is anticipated to reach around 149,000 units by 2020, growing at 10 per cent annually.

In line with its global expansion plans, Kent is expanding its facilities to cater to the growing demand. Its three facilities in India can currently produce about 500,000 units per year. It is in the process of building a fourth manufacturing unit near Delhi with an investment of $15.5 million.

“We have been steadily expanding into the international markets. Kent's association with Sands International and LuLu Hypermarkets will kick-start a new business era for us in the GCC market,” he added.

Sands International has created a multi-brand distribution network across the GCC and deals with a varied portfolio of products ranging from home appliances to consumer electronics and IT.

Probir Mukherjee, Business Leader of Sands International, said, “The region offers immense potential for products such as water and air purifiers, especially when the brand assures uncompromised quality. Kent RO today holds 40 per cent of the market share within the segment in India and we will work towards achieving a similar result in the GCC market.”

“We are committed to offer the same quality and service standards to our customers in the Gulf region as the brand provides in other global markets. We have been looking to aggressively expand our business in the region and partnering with Kent RO Systems is a significant step in that direction,” he added.

 



Posted by : GoDubai Editorial Team
Viewed 19099 times
Posted on : Wednesday, July 26, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story :
Next Story :
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN”
Get Your Summer Glow From Within
Palmer's Coconut Oil Formula for Body and Hair
Express Your Signature Style
The Memovox Adventure
Tissot Lepine It's making a comeback Vintage
Cerruti 1881 Infinite Love
OMEGA's second "Speedy Tuesday" sells in 01:53.17
Manero Peripheral (43 Mm) Classic Watchmaking Meets State -of-the - Art Technology
The Lacoste Family Capbreton Collection
Olivia Burton Watercolour Florals
Ferrari takes the “Red Dot: Best of the Best” design award for the fourth year r...
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon
New short indie movie ‘The Peril' is a wake-up call to parents about internet sa...
Beat the heat with mini dresses
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable m...
DKNY Fall 2018
Enjoy an all-day breakfast at Sophie's Café
Tissot T-Race Cycling An adrenaline-fuelled ride
Tridom, Ras Al Khaimah's first indoor adventure park, opens its doors in Manar Mall
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Bie...
UAE's Emirates Transport Chooses Oracle Cloud to Drive Rapid Expansion and Deliv...
Travel Light with Beauty Essentials from Glambeaute.com
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreemen...
Dubai Camel Racing Club Honours Al Tayer Motors
Open Dairies by Parmigiano Reggiano Consortium: A gastronomical event for touris...
DHL Express drives energy efficient solutions with new electric vehicles in Dubai
Oh, Sweetie Lipcolour!
Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2...
Airbus unveils winners of its ‘Entaliq in KSA' initiative
Dubai Creek Harbour Project Celebrates 5 Million Man Hours with Zero Lost Time A...
Enjoy DSS 2018 Offers at Parah
Outstanding Guide programme launched by Sharjah Museums Authority
Sighting Immediate Hiring of UAE Nationals, Union Coop Organizes Exclusive Recru...
Abu Dhabi Airports Celebrates Success at CIPS Middle East Supply Management Awards
Go Down Memory Lane with Fashion Trends from the '90s
Launch of PINAR Water - Turkey
Cromia Offers Amazing Discounts during DSS
2XL launches luxurious Louna sofa set in velvet
Dubai Business Women Council witnesses 28.3% growth in total membership during f...
Summer Love by Mouawad
New hope for patients as world's first and only approved therapy to treat two ty...
Finnair launches off-airport baggage collection and check-in service in London w...
HP Collaborates with Abu Dhabi's Danat Al Emarat Hospital to Re-invent Patients'...
Tommy Hilfiger Dressed Up Collections
Martin on a Mission as He Claims Sixth Spot for UAE Team Emirates in Stage Five ...
Experts urge residents to recognize early signs of Heart Disease
Take your mobile gaming to the next level
A new time machine – Time Machine 3 (TM3) by Florian Schlumpf, now available at ...
Mobile Fiesta at Jumbo Electronics this DSS 2018