GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share

Aims to bring back the glory of heritage and traditional Arab jewellery
Competition is now open and closes on 20th September 2017 

Dubai, UAE; July 24, 2017:  The New Jeweller Group has announced the launch of the first edition of JAWHARA Heritage Jewellery Design Competition & Awards, powered by GIA, the world's foremost authority in Gemology. This first-of-its-kind competition, which is now open to receiving submissions from participants, aims to bring back the glory and prestige of heritage Arab jewellery that always enjoyed a place of pride for its intricate design and craftsmanship. 

The Arab world and the GCC region boasts centuries old culture and traditions, including heritage jewellery that has maintained its ethnicity and charm throughout the years. Even today, many jewellers and jewellery designers take inspiration from heritage jewellery and sell it at a premium price in the market. The United Arab Emirates and especially Dubai, the biggest consumer market for jewellery in the GCC region, has experienced growth in demand for heritage jewellery because of the exquisiteness of the pieces that are intricately designed and manufactured by talented artisans of the region.

JAWHARA Heritage Jewellery Design Competition & Awards is a one-of-its-kind competition launched to provide a unique platform for young jewellery designers from the region to demonstrate their talent and excellence in jewellery design. The competition gives an opportunity to budding and established jewellery designers and inspires them to work on heritage jewellery designs with a blend of modernity. With the advent of technology, jewellery making has undergone significant changes and all the designs that are created today use cutting-edge technology and state-of the-art machine tools during the production process.

The competition gives all the applicants a reason to be associated with ‘heritage' which is the soul of the Arab world; and create wearable jewellery designs inspired by heritage jewellery designs. 

Each aspiring contestant can log on to www.heritagejewellerydesign.com to participate. The registration forms are available online and upon filling it, a code will be generated and each applicant can work on their design. The competition is now open and will close on 20th September 2017. Winning pieces are sponsored and manufactured by JAWHARA, who is the presenter of this competition and award; and is also the UAE's and the world's leading wholesaler and retailer of exquisite jewellery.

“Design is a key driver for growth in the gem and jewellery industry. In Asia, jewellery is an integral part of the culture. Women adorn traditional jewellery on important occasions of life, like weddings. Middle Eastern cultures have a rich heritage and the ‘JAWHARA Heritage Jewellery Design Competition and Awards' presents a great opportunity and platform for jewellery designers to introduce the Arab cultural heritage to the wonderful world of jewellery. I am honoured to be a part of the panel of judges; and look forward to seeing the creative work of talented designers from this region,” says Nirupa Bhatt, Managing Director for GIA India & Middle East and an esteemed judge on the panel.

'Today, if we look at our region's heritage and jewellery treasure over the last century, we find that we were fortunate to have beautiful lines of jewellery for all kinds of occasions, especially, weddings. These type of jewellery has been neglected after the introduction of European and Far Eastern jewellery designs into our markets. For some reason, the younger generation does not prefer imported jewellery and have started digging into their grandmother's safes to wear some of the heritage style jewellery. They find it interesting and realizes that our traditional jewellers had their own touch and taste in jewellery; and they like it. The ‘Jawhara Heritage Jewellery Design Competition and Awards' can trigger youth to re-develop and revive our heritage jewellery lines and bring it back to life. Above all, we are very rich in heritage jewellery and it is a great idea to present it through this competition,' says Tamjid Abdullah, Deputy CEO of JAWHARA Jewellery.



Posted by : GoDubai Editorial Team
Viewed 20203 times
Posted on : Monday, July 24, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Limited edition Chronoris celebrates Williams Racing's 40th Anniversary
Next Story : ICONIC launches the PRECIOUS perfume line
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
MAC - Hyper Real Glow
Introducing Vitabrid C12, a brand-new, proprietary form of active Vitamin C bein...
M∙A∙C Mineralize Total Detox
5 things to know about collagen
Fresh Hair in an Instant with SHOW Beauty
PUMA and Sahntell Martin Unveil Debut Collection
Amadeo® Fleurier 39 “Fan”
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March...
Mother's Day Gift Guide 2018 from The Little Birdy Group
Moreish Café in Dubai introduces a healthy Quinoa Burrito
True Colours
Robinsons Honored for Outstanding Store Design
UAE Team Emirates' Mirza Takes Gold at Asian Cycling Championships
Phenomenal development in falconry racing from small beginnings: HHC Deputy CEO
WGS 2018: Opening Session Highlights Importance of Embracing Smart Living to Enh...
Splash receives 2 awards
Arab Duo Showcase Team's Potential in Final Stage of Dubai Tour
RAK Hospital launches the biggest weight-loss challenge in association with MoHA...
2XL launches Malmo Bed with floral designs for a vintage shabby chic inspired ma...
Bridal Glow is Skin Deep: Tips for every bride-to-be in 2018
Food Lovers Rejoice: Dubai Food Festival Is Back This Month
Mealtop, Introducing a Whole New Dessert Experience
Al Ahli Holding Group to redefine the UAE value shopping category through an AED...
Optim-Eyes Lashes & Brows with Filorga
British Orchard Kids Kingdom Nursery wins Sharjah Economic Excellence Network Award
Global Dialogue for Happiness: Bestselling Author Advises Governments to Integra...
WGS 2018: Governments Need to Prioritize Wellbeing of Citizens, Say Internationa...
Voting for Superbrands 2018 has commenced
Under the Patronage and Presence of H.H. Sheikh Saud bin Saqr Al Qasimi, Member ...
The new BMW HP4 RACE arrives at Abu Dhabi Motors – one of just 750 built
NEZO launches new identity to guide consumers in selecting the best salt for the...
The Robots Are Coming: Ministry of Finance Brings Artificial Intelligence to Dub...
WGS 2018 Global Dialogue for Happiness: Australian Expert Underlines Importance ...
Leading Scientists, Astronauts Share Insights on why Space Exploration Matters a...
Qualcomm Extends Cash Tender Offer for All Outstanding Shares of NXP
ADNOC Schools Team Wins Etihad Artificial Intelligence Competition
New Report from Accenture and the World Government Summit Finds That Regulators ...
Potential automation of 20 million jobs in the Middle East
WGS 2018 Global Dialogue for Happiness: Former Finland PM Discusses Secrets of S...
First Ever UAE Race Car Fitted with Immensa 3D Printed Parts
WGS 2018: Innovation to Propel Dubai into the Next Century
Garbiñe Muguruza Hungry for Success at Dubai Duty Free Tennis Championships
Dubai Electronic Security Center Receives Overwhelming Interest From Regional an...
WGS 2018: Governments of the Future Must Work Smartly with Innovation and Technology
Turkish Airlines has announced its 2018 January passenger and cargo traffic results.
Global Expansion in sight for ICONS© Coffee Couture
Redefining the Skin Clinic Experience. #allnewkaya opens in Muscat City Centre!
WGS 2018: World-Renowned Author Opens Landmark Summit with Plea for Compassion a...
Global energy shifts set to transform the Middle East energy sector
Emirates firms up order for up to 36 additional A380s