GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel, Tourism and Hotels

 
  Share

Robust January-June growth in domestic and international visitors, hotel guest nights and length of stay keeps Emirate on track to welcome 900,000 visitors in 2017

‘Best-ever' summer predicted as hotels report 27 per cent year-on-year increase in June guest arrivals

Ras Al Khaimah, UAE – 13th July, 2017: Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate's tourism infrastructure and initiates its domestic and overseas promotions, has revealed Ras Al Khaimah is on track to surpass its annual visitor target after the emirate's hotels reported a 10 per cent year-on-year increase in international guest arrivals during the first six months of the year.


In addition to double-digit year-on-year growth in guest arrivals during H1, average hotel occupancy jumped to 72.7 per cent - an increase of 4.7 per cent on the corresponding six-month period in 2016.


Robust H1 growth was posted across all key performance indicators with total Guest Nights up 17.7 per cent, Average Length of Stay increasing by 10.5 per cent to 3.9 days from 3.5 days last year, and Room Revenue increasing by 13.3 per cent.


The H1 results also include a significant year-on-year boost in monthly figures for June as hotels reported a mammoth 27 per cent year-on-year increase in guest arrivals. The Holy Month of Ramadan also saw a significant surge in visitor arrivals, with the emirate's hotels reporting a 37.6 per cent year-on-year increase compared with the corresponding period last year.


With Ras Al Khaimah targeting 900,000 visitor arrivals during 2017, the emirate has already recorded half-year guest arrivals of 390,499 between January and June – up 6.5 per cent on H1 arrivals last year.


Haitham Mattar, CEO of RAKTDA, believes the ‘best-ever' H1, Ramadan and June figures put the emirate in a solid position to optimise the traditional peak season of late summer and Q4.


“While our excellent H1 results highlight continued year-on-year growth in Ras Al Khaimah's visitor numbers, it is the Ramadan and June results that are particularly promising,” said Mattar. “Our best-ever figures during these typically lower periods of occupancy are a direct result of strategic initiatives and promotional activities undertaken in domestic and international source markets – we are thrilled to see those efforts to boost summer numbers bearing immediate fruit.”


The successful Ramadan and June figures follow RAKTDA launching a dedicated summer campaign called ‘Feel Free this Summer' in April. Aimed at the UAE market and key international source markets, the campaign runs until the end of September and leverages the emirate as an ideal summer holiday destination.


“Our ‘Feel Free' push plugs into everything that is great about Ras Al Khaimah as a multi-faceted tourism destination,” added Mattar. “In addition to offering fantastic value for money, we have focused on promoting our amazing landscapes, including 64 kilometres of pristine beaches; terracotta desert; abundant wildlife, nature, mountains that are 10 degrees cooler and uninterrupted sunsets; as well as the amazing hotel facilities, spas, kids' clubs, chilled pools and diverse culinary options.”


The domestic focus has paid instant dividends and, year-to-date, the UAE remains the most significant source market in terms of visitor numbers, accounting for over a third of total visitors to Ras Al Khaimah between January and June.


Internationally, Ras Al Khaimah's four largest source markets remain Germany, Russia, the UK and India. After 84 per cent year-on-year increases in guest arrivals during H1 2017, Russia has leapfrogged the UK to rank as the emirate's second largest international source market. The UK and India now rank third and fourth, with year-on-year gains of 21 per cent and 22 per cent, respectively, between January and June.


Emerging destinations continue to be key contributors with significant growth in H1 from Kazakhstan – up 16 per cent, Poland – up 224 per cent, and the Czech Republic – up 81 per cent. The growth in arrivals from Poland and the Czech Republic are attributed to strategic partnerships and charter agreements struck between RAKTDA and in-market tour operators in the central European nations.


“It is very satisfying to see such robust growth from both our established and emerging markets during H1,” added Mattar. “Ras Al Khaimah boasts a diverse array of natural landscapes that appeal to all walks of visitor, whether its beach-seekers, active adventurers or wellness seekers, and with a diverse array of exciting new products coming online later this year - specifically in our adventure tourism playground that is Jebel Jais – we are optimistic of registering continued growth from all key markets for the remainder of the year and beyond.”


Product openings announced for Jebel Jais in 2017 include a multi-purpose Observation Deck and event area near the mountain's summit that is due to come online in October. The launch of official cycling and hiking routes across the emirate - with a focus on Jebel Jais, the UAE's highest mountain peak - are also in development.



Posted by : GoDubai Editorial Team
Viewed 10919 times
Posted on : Thursday, July 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Abu Dhabi Summer Season Stakeholders Set for Emirate-Wide Programme of Entertainment
Next Story : Abu Dhabi Tops Leading UK Travel Firm's “Most Wanted” List for 2017
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo
Achieve whiter teeth at home with Spotlight Teeth White Strips
Time for Some AIGNER Love
Noble™ Anti-aging Skin Care Products
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment
UAE National Day celebrated in Skyline Carnival 2017
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
SUC signed MOU with Waldorf Astoria Ras Al Khaimah
SUC conducted Tour Guide Training Program for SCTDA
Calvin Klein Presents Steadfast Collection
Gift gorgeous skin this festive season.
Mohammed bin Rashid Launches UAE Astronaut Programme
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
Eberhard & Co. celebrates 130th Anniversary with special commemorative Edition C...
Coach Women's Lex Stainless Steel Bracelet Watch Collection
Absolutely Rejuvenated Skin to Start the New Year
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
BOSS watches presents Navigator Collection
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi
Together for Egyptian Cinema: A Million happy viewers
Feast your way into the festive season at The Coffee Club
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Ju...
Dubai Land Department Launches its Smart Archiving System
Svelte BU4108-11H dress watch in black and rose gold plating makes an impact
Gourmet Gifting at Tub of Butter
Hottest Smartphone ever! Go get a true luxury phone from HUAWEI
Over 200 developers across India participate in CREDAI's Indian Property Show
Robinsons National Day Trunk Show
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
Unilever's Lipton Jebel Ali Tea Factory First in MENA to Achieve Bronze World Cl...
Step into 2018 with skinade & slow down the signs of ageing
Ghantoot present 17th Emirates Open Polo Championship International
More Than 6,000 Bears Donated to Toys With Wings & Emirates Red Crescent for Nov...
Epson to showcases the future of large laser display technology at InfoComm MEA 2017
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Ex...
Dubai Customs reaffirms efforts to combat counterfeit goods with Japanese partners
Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv...
Awqaf and Minors Affairs Foundation, Family Village Celebrate 46th UAE National Day
The Verses of Peace Exhibition begins at the Abu Dhabi World Trade Centre
Switzerland wins a Good Design Award for the first chronograph-watch in history
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
Green Hope on Former US Vice President Al Gore's 24 Hours of Climate Reality telecast
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
Win 3000 Dollars with Splash
Indian realty in revival mode, says industry expert