GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel, Tourism and Hotels

 
  Share

British Airways today announced its plans to give customers a great night's sleep in the sky through a partnership with the luxury lifestyle brand, The White Company. 

The iconic British retailer will supply bedding and amenity kits in Club World as part of the airline's £400m customer investment plan, with a focus on excellence in the premium cabins and more choice and quality for all.

Later this year, customers travelling in Club World between Heathrow and New York JFK will be given a new elegant day cushion which will double up as a fantastic lumbar support when working or relaxing on board. 

Exclusively for British Airways, The White Company have also designed a bespoke, luxuriously soft large pillow and white cotton pillowcase to enhance customers' comfort and to help them sleep well in the sky.

Customers will also be given a super-soft woven blanket with satin trim and a specially developed luxury duvet to improve their quality of sleep, as well as a padded mattress cover giving an extra layer of comfort. The new bedding from The White Company will then be gradually rolled out across British Airways' other long-haul routes.

The new Club World amenity kits come in an elegantly designed bag from The White Company and contain products from the retailer's 'Restore & Relax Spa Collection', as well as a super-soft jersey eye-mask, offering a further touch of luxury in the sky. 

Alex Cruz, British Airways' chairman and CEO, said: “Our investment in Club World has started and we're kicking off by helping our customers sleep even better in the skies. Partnering with The White Company, another quintessentially British brand renowned for quality and style, is the first step in a multi-million pound investment for our premium customers.”

Chrissie Rucker MBE, founder of The White Company, said: “We are passionate about creating the best night's sleep for all our customers and I'm truly delighted to now be working with British Airways to 'sleep well in the sky'. I hope you love the result as much as we do.”

The White Company opened its first international flagship store in New York last month at 155, Fifth Ave in the city's Flatiron district. 

British Airways is also introducing a number of measures on board to maximise available shut-eye time for customers in Club World.  Breakfast cards will also be given out so customers can select if they wish to be woken for breakfast and if so, what they would like. 

In autumn a new restaurant-style premium dining service will begin in Club World, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on beautiful new table settings. 



Posted by : GoDubai Editorial Team
Viewed 11029 times
Posted on : Wednesday, July 5, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Global Air Freight Demand Increases 13% in May
Next Story : Air Arabia touches down in Trabzon, Turkey
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the ...
Do Explore More with Pandora
Care for your baby's sensitive skin with Corine de Farme
Caudalie The Cleansing Collection
MAC - Prep + Prime Fix +
Ramadan-Inspired Sandro SS18 Pieces
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
Marchon Eyewear New Collections
Glambeaute.com's Special Ramadan Beauty Packs
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan
White Man & Woman Focuses on Innovation and Sustainability With Patagonia at Whi...
1st Edition of Cannes International Film Festival From May 8 to 19, 2018
Pick what suits you from essence Spring/Summer 2018 nail polish collection
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction
Breitling's Navitimer 8 Collection Arrives in The Middle East
Iftar at Roda Al Murooj
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Get Your Nails Summer Ready with FC Beauty
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive
du Helps You Stay Connected this Ramadan with Exclusive Offers Throughout the Ho...
Panasonic Continues to Raise the Bar for Excellent Customer Service
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish
OMEGA goes onshore in Newport to unveil the Volvo Ocean Race winner's watch
Kristoff Hopes for Hometown Heroics as Hammer Series Starts in Stavanger
HP and DiSTI Join Forces to Reinvent Enterprise Training Using Virtual Reality
Global Rollout of LGG7 Thinq Gets Underway
Emirates Post Offers Valued Discounts to Six Destinations this Ramadan
Experience MG Motor This Ramadan
Revel in the all-new Mango Memory Menu – a summer treat by Moombai & Co
Dubai Festival City is the place to be this Ramadan
Word's Best Air Purifier Launched in Dubai
MINI Middle East launches partnership with ekar to provide premium cars to carsh...
Happy Father's Day with Saint Honore Allure
STARVAC launches a new treatment method for natural body and face care
Sheikh Juma launches his Asian Games preparations with NAS Run
Dubai Customs participates in Shenzhen Security Summit
Lufthansa Group and Travix announce NDC partnership
Iftar At Roda Al Bustan
The Puppeteer Behind ‘Star Wars'
Defending champs Surprise down Raptor to reach semis
Dynamic Colombian Rodriguez Storms Into Atco Psa Dubai World Series Finals as Li...
Villa Rotana Celebrating the Holy Month of Ramadan with Dubai Taxi Drivers
Qualcomm, Nokia and Leading TV Broadcasting Ecosystem Companies in Europe Showca...
Celebrate the Gift of Giving this Ramadan with BurJuman
Spotlight on the Sacred Art of Inshad; Call for Public and Private Support to Singers
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
Manzil Healthcare Services now offer remote monitoring assistance, opening new p...
Trakhees service center receives 4-star rating