GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Others

 
  Share

Top Chinese brands, TCL & Midea contribute to 15% of 

Eros Group's Consumer Electronics Distribution as trends shift. 

(21st June 2017, Dubai) – From mobiles and TVs, to refrigerators and other home appliances; Chinese brands are giving their competitors a run for their money. With the consumer durables market in UAE witnessing an exponential growth over the years, the Dubai Chamber of Commerce and Industry (DCCI) expects the Dubai electronics market size to grow at 4.7 per cent over the next four years and may exceed $3 billion (Dh11 billion) by 2020.  

The continued increase in demand can largely be attributed to a rising population and strong household consumption. 

Within the consumer durable segment specifically, there has been a growing demand for Chinese products and all the major distributors in the UAE have a Chinese brand under their umbrella. This can be primarily attributed to the shift in consumer preferences and market confidence in China which not only has an inherent advantage due to its lower cost of manufacturing but also because they are focusing on product innovation. 

Eros Group, the sole distributor of world-renowned brands, works closely with leading Chinese brands like TCL and Midea to bring in products that meet consumer requirements not only in terms of features but also price. Midea has an extensive range of products that include top of the line refrigerators, air conditioners, kitchen appliances, including cookers, stoves, dishwashers and ovens, as well as washing machines, dryers and vacuum cleaners while TCL is one of the leading TV brand alongside Samsung and LG worldwide. 

More recently, CSOT, a subsidiary of Chinese smart product maker TCL Corp announced that the company has started building the country's first production line for flexible display, which would make China a leading supplier of the product often used to make bracelet-shaped mobile phones and folding tablets. The company has started building the 35-billion-yuan ($5 billion) production line in Central China's Wuhan city. 

Niranjan Gidwani, CEO, Eros Group, authorized distributors for TCL and Midea, commented: “Over the past decade, we have seen the Chinese consumer durable segment transform phenomenally offering tremendous new opportunities in the UAE. Eros Group, being distributors of two of the top Chinese brands; TCL & Midea, has witnessed a gradual shift in the consumers' perception towards Chinese products, especially amongst the younger target audience. Consumers today, who are more discerning while being cost conscious, are opting for Chinese products not only because of its affordable pricing but also because of their innovative technology and great quality.”  

“We are one of the leading players in consumer electronics, telecom and allied multi-products in the Middle East and as one of UAE's leading electronics distributors, we have built a strong and enduring relationship with our customers continuing to offer them products from quality brands such as Midea and TCL. Both these brands have made an overwhelming foray in the Gulf region and are synonymous with the vision of Eros to providing good quality products with innovative technology.

TCL and Midea are well on their way to contribute about 15% of our total distribution and in a span of a five years we have witnessed an increase in the sales of TCL by 300%. Midea has been a recent addition to the Group's portfolio and is receiving good consumer traction. This is a testimony of the shift in consumer preferences towards Chinese quality brands. In the coming future, the company is laying strong emphasis in strengthening the brand mix by seeking only the best Chinese partners in mobile and convergence products to meet the millennial generation's demands and requirements.” 

On the back of improved sales and flourishing growth of Chinese product consumption in UAE, TCL & Midea are expected to increase market share by 60% collectively by 2020. These brands are on the brink of changing the perception of Chinese products from being low-cost and low-tech to becoming cost-effective, innovation centers within the electronics market hub of China. And by virtue of being sole distributors of TCL and Midea in the UAE, Eros Group is poised to become facilitators of this new wave of change in consumer consumption.



Posted by : GoDubai Editorial Team
Viewed 19093 times
Posted on : Wednesday, June 21, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story :
Next Story :
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Let It Glow
Filorga Launches FLASH-NUDE Collection
Let All Your Photos Be Merry & Bright
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
HP ProBook x360 11 G3 and G4 Education Edition
Chrono 4 Grande Taille - an extra-special timepiece
PopSockets launches a new collection with crystals from Swarovski, the must-have...
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai ...
Maintain Healthy Skin Year Round
Free gold coins at Malabar Gold & Diamonds Festival
American Eagle Is the Go-to Destination for Gifting This Holiday Season'
MIDO Baroncelli Lady Day & Night collection
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
Newby Teas Launches Advent Calendar For Christmas 2018
The Interiors Gift Guide with Home and Soul
Tissot Chemin des Tourelles
Growth and inclusivity drive Avaya's channel strategy for 2019
Time For Enchanting Moments
Holiday Handbags | GUESS
BharatMatrimony launches office in Dubai targeting 2 Million Indians
Get Ready for Party Season with Lottie's new make-up hits
Festive Gift Sets from Bubble T
France Attractiveness Scoreboard 2018 Released
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
Five-Star Euro NCAP for Jaguar's Electric I-PACE
Ring in a dazzling festive season at Ibn Battuta Mall
UOWD's quality management expert wins ASQ-UAE Quality Professionals Award
Dubai's Most Magical Festive Market Opens at Dubai Festival City Mall
Chinese Manufacturing Companies to Highlight Trade Opportunities in Middle East
Michael Kors Collection Transeason 2019 Press Presentation
Dubai Customs wins 3 awards from Ideas UK 2018
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
FBMA and 47 Emirati women celebrate UAE National Day
Winter wool Christmas must- haves
Al Hosn Now Open to the Public
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
Voting on UAE Superbrands 2019 Begins
Green Hope's November Advocacy
National Hospital offering special UAE National Day Health Package for AED 47th
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
BMW Group sales increase in October
ICAEW recognises Middle East's best finance professionals
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
No P-ain, No G-ain! Mega Musclemen Return to Dubai
Zayed Book Award Longlist Announced for ‘Young Author' Category (2018 - 2019)
Marina Mall sets new world record for Zayed legacy
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
UAE Innovation Award is now accepting submissions till the 20th December 2018