GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share

Regional #CookLess campaign reaches out to millions to promote responsible consumption

Dubai, United Arab Emirates – 12 June 2017:  According to a study by EcoMENA, the regional sustainability platform, it is estimated that 25 percent of food prepared in homes during the month of Ramadan goes to waste. Sadia, the most preferred chicken brand in the region, has launched a campaign to raise awareness about this issue and encourage households throughout the region to cook less during the holy month and beyond. 

The campaign intends to spark positive conversations around the benefits of cooking responsibly and highlights the fact that less quantity does not compromise taste, quality, or enjoyment of family occasions. 

The campaign film highlights how one family makes a dramatic change to its traditional Iftaar traditions by cooking 25 percent less than usual. This small change results to the same fun family eating experience, and allows them to benefit other members of the community. 

Nadine Kabbani, Brand and Innovation Manager, Sadia, said: “Our message to consumers is very simple – we can all cook less and enjoy delicious, high quality food without waste. And that message – that food is precious – is a powerful one at this time of year.  We've seen hotels take action to reduce food wastage, and we believe that by gently nudging more than seven million homes to cook less, we can collectively make a big impact.”

The campaign invites consumers to pledge their support to cooking less this Ramadan, an act of giving that Sadia will match with charitable food donations to deserving causes across the region. 

The campaign was developed by BBDO and is being screened on most of the popular social media platforms and can be viewed on Sadia Life Facebook page.

Pledge to cook less by clicking LIKE on this video & we'll donate food to those in need.



Posted by : GoDubai Editorial Team
Viewed 36228 times
Posted on : Monday, June 12, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : New destination for Godiva lovers
Next Story : Nourish your Family's Suhoor with Whole Grain this Ramadan
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Nothing says ‘I love you' quite like MKS Jewellery Valentine's Day Top Picks
Great offers this February on Glambeaute.com
Delightful Duo Of Elegant Timepieces Make For A Special Valentine Day's Gift
Ralph Lauren offers the spring 2019 collection
Mesmerizing Gift Sets and Perfume for Her
Valentine's Day Gifting Guide
Introducing Supergirl Make-Up
Classic Smoky Eyes with Essence
Le Meridien Al Aqah Beach Resort Rolls out Fabulous Deals for February
The Rado HyperChrome Ultra Light
Chronoswiss Shows Off Twin Limited Edition Flying Grand Regulators
GUESS Launches JEANS SS19 Collection for Women
The Valentine watch collection by Coach
GUESS Launches Kids Collection
Innovative, Adventurous and Accurate. It's what pilots need in a timepiece. And ...
212 VIP Extra Limited Edition
Emirates Post commemorates silver jubilee of Emirates Center for Strategic Studi...
Deadline extended to register for first ever Dubai Corporate Sports Championship
Billy is 40 years old..
Dubai's first building biologist receives global recognition
The Fall 2019 Michael Kors Collection Runway Show
Pirelli gives New Ice Zero 2 Studded Tyres Their Debut on Ice in Sweden at the W...
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, bef...
Dubai Customs receives Oman Chamber of Commerce delegation
Exclusive position in the front row of the grid: The BMW M850i xDrive Coupe Firs...
Robinsons to launch its new luxury lighting department – the latest addition to ...
Valentines Day Gift Guide from Anker
GSK sets to improve antibiotic adherence in the UAE with a new patient-friendly ...
Dubai Cares and UNICEF announce the Dubai Declaration on Early Childhood Develop...
Lenovo announces Lenovo Truscale™ Infrastructure Services – a consumption-based,...
NuFACE launches in Bloomingdales and Harvey Nichols!
Abu dhabi Grand Slam® Jiu-Jitsu World Tour fifth and final leg of season 4 heads...
Caroline Wozniacki chasing more success at Dubai Duty Free tennis championships
Wellness Saturdays with H Retreats
Greece partners with VFS Global to launch Visa Application Centres in the Kingdo...
10 things you didn't know about Space Grill
Is the runway ready for HONOR View20 Moschino edition - the season's most covete...
Chrono 4 Grande Taille Limited Edition - another classy reiteration of an iconic...
Ministry of Health and Prevention Launches its Media Campaign as Part of the “Wi...
UAE supermarket chain Al Maya group to launch products from Woolworths Australia
Aster doctors rescue 25-day old baby from rare flesh-eating infection
Okadoc helps UAE patients find a doctor and book an appointment online instantly
Aetna supports Dubai Cares' Walk for Education with sponsorship
6.5 million worth of prizes won by jewellery shoppers this Dubai Shopping Festival
WCU: Commodity markets roll over as macroeconomic concerns weigh
39 days shopping extravaganza brought grand success to 13 participating malls
DJI's 7th Annual Football tournament concludes 1st round of qualifying stage
HH Sheikh Saeed Bin Hamdan Al Maktoum Cup First Ever 30 Goal Handicap Exhibition...
Rosewood Abu Dhabi Reveals its Romance filled Packages for a truly special valen...
Zayed University inaugurates largest Bloomberg Finance Lab in the Middle East