GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share

Sennheiser endorsed by the National Media Council (NMC) brings its state of the art hearing and visual assistance platform CinemaConnect, to DIFF 365@VOX powered by du, the exciting new film platform at Mall of the Emirates and the Festival this December

Dubai, 7 June 2017: In support of the ‘The Year of Giving', as announced by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates and Ruler of Abu Dhabi, and in line with the Dubai Disability Strategy 2020, DIFF and Sennheiser have teamed up with full endorsement from the National Media Council (NMC) to make all films enjoyable for everyone.

For the first time in the UAE, Sennheiser will be offering its personal assistive hearing and translation tool, CinemaConnect to audiences at DIFF's dedicated screening destination DIFF365 at VOX Cinemas, Mall of the Emirates and to the Dubai International Film Festival which will run from 6 – 13 December, 2017.

Both will be equipped with Sennheiser's state of the art hearing and visual assistance platform CinemaConnect, providing a free and seamless movie-going experience to suit the needs and preferences of all cinema enthusiasts. Compatible on both IOS and Android, the CinemaConnect application can be conveniently downloaded directly to your smartphone and offer hearing assistance, audio description and a portable display unit for closed captioning. This can be directly connected to your assistive listening device or headphones.

Abdulhamid Juma, DIFF's Chairman said: “We are thrilled to be partnering with Sennheiser who with their incredible technology and great efforts are enhancing the big screen experience for those with hearing and visual impairments. Our mission is to bring the most exciting, original and compelling films from the Arab world and beyond to as many people as possible to discover different cultures, make observations about the world around us and provoke conversations that matter. We look forward to launching further initiatives during this very special ‘Year of Giving' to bring the community together through the power of film.”

Mansour Al Mansouri, Director General of National Media Council, said: “This initiative is a natural development for us and ideal platform to highlight the National Media Council's continuous efforts to enable those with hearing and visual impairment to enjoy the offerings at cinemas across the UAE and have access to the latest in international cinematic innovation. This is in line with one of our core beliefs in the importance of providing access to all mediums of content for all our residents across the UAE.”

Mig Cardamone, Director of Sennheiser Middle East, said: “We are extremely proud to collaborate with the Dubai International Film Festival and receive a full endorsement from the National Media Council to showcase our intuitive assistive listening tool to audiences in the UAE through CinemaConnect. Sennheiser fully supports inclusion and recognises that hearing is an important prerequisite for the ability to participate in social and cultural life. With its uncomplicated, readily accessible and easy to understand technology, the CinemaConnect system enables all theater enthusiasts to discreetly enhance their cinematic experiences. It reinforces Sennheiser's commitment to inclusion outlined in the Dubai Disability Strategy 2020 and our desire to deliver optimum audio experiences to a diverse, international community of cinema lovers.”



Posted by : GoDubai Editorial Team
Viewed 7552 times
Posted on : Wednesday, June 7, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Audemars Piguet Ambassador Renato Paratore Wins the Nordea Masters at Age 20
Next Story : Day One of PSA Dubai World Series Finals Serves Up Spectacular Squash
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Michael Kors Presents Spring 2018 Jewelry
Malabar Gold & Diamonds makes historic gain Opens 11 showrooms in a day across 6...
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
IKEA Welcomes Children in-store to Spread Love for the Arabic Language as Part o...
Transform Your Lips With Glitter Flip Liquid Lipsticks from Ciaté London
Sports Bras Banishing Bounce by 83% arrive in store
LG Exploring New Commercial Opportunities With Expanding Robot Portfolio
New Year, New Skin with the Labo Transdermic Anti-Aging Range
LG's 2018 Speaker Lineup Wows With Premium Sound, Ease of Use and Now Smart Capa...
We Sheet You Not! Foreo Announces End of Face Mask Epidemic
Transform Your Skin In 2018 with QNET's Revolutionary Elixa Skincare
Experience the ultimate beauty extravaganza as MyBeautyFest kicks off with the i...
Golden Bridge Rectangle Diamonds designed to dazzle
Qabala joins Air Arabia's Azerbaijan network
Michael Kors Presents Spring 2018 Watches
Bubble Clown by Matt Barnes
DS Podium Chronograph Lap Timer – Racing Edition
Land Rover's 70th Anniversary Begins With Restoration of ‘Missing' Original 4x4
Coach presents the Grand Stainless Steel Bracelet Watch Collection
OMEGA and Pyeongchang 2018
Celebrate love with Rado
Corum Bubble Art For Those Who Appreciate A Work Of Art
Shimmering Gilda takes on a silvery sheen
New Year, New Skincare!
Garden Party Style and Cult Classics: Swatch Launches Spring-summer 2018 Collection
Marine Torpilleur Military made for men who chart their own destiny
AIGNER Love
New Year – New Savings now with Al-Futtaim Honda
Joyalukkas grows presence in Singapore with new showroom on Serangoon Road
Samsung Delivers Vision for Open and Intelligent IoT Experiences to Simplify Eve...
Samsung Electronics' 2018 Smart TVs Become First to be Industry-Certified for En...
Scuderia Ferrari presents the latest RedRev Watch Collection
Dubai Culture Organises ‘Carnival of Ideas'
EUROSTAR presents seven global tech majors at CABSAT 2018
Nissan and NASA extend research into autonomous mobility services
World Future Energy Summit's inaugural Mobility Conference to discuss future of ...
Nissan reaffirms importance of electrification at World Future Energy Summit
Dubai Tour team line-up announced: 16 teams of seven riders at the start
Malabar Gold & Diamonds strengthens its global position as a leading jewellery r...
Spring/Summer 18' Beauty Picks from Missha Cosmetics
Abu Dhabi Quality and Conformity Council Completes Verification of Fuel Meters a...
Mashreq Bank offering credit cards for every passion
Renault-Nissan-Mitsubishi Launches a Venture Capital Fund to Invest Up to $1 Bil...
Panasonic Jaguar Racing Set Their Sights on Marrakesh E-Prix
HP Fuels the Future of Computing at CES 2018
ZAKK Air specialised headset for athletes launched in UAE
Dubai Health Forum announces key speakers.
Dubai Customs receives Azerbaikjani outgoing Consul General
LG's Award-winning 4k Uhd Projector to Debut at CES 2018
UAE Rejoice: PAN Emirates to not charge VAT to customers in 2018