GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Real Estate and Retail

 
  Share

April 26, 2017: E-City (part of the Albatha Group), a leading operator of a chain of world-class multi-brand electronics retail stores across the UAE, revealed its move to showcase the latest in-store retail technologies across all its eight stores in the UAE. The company has announced the installation of the newest in electronic shelf labels, and interactive screens—all designed to give customers the ability to experience the ‘Future of Electronics.'

According to the company's senior executives, the new additions and fixtures in all their stores are one-of-a-kind and have been designed in compliance with set European standards. The electronic shelf labels feature pricing information that can be controlled from a central system--which means that the price displayed on the shelf will always be the same as the price registered on the till. All eight stores will feature QR codes that have been developed to help customers in finding out more information on a product on the internet via their mobile phones. Interactive screens strategically placed in different parts of the store also share important details on a featured product--pricing, comparison with other brands and current store promotions.

“As part of our continuing move to attract more customers to our stores across the UAE, we have utilized the latest technologies with the key aim of giving customers a taste of the 'Future of Electronics,'” said Dirk Raemdonck, Marketing & Retail Development - Manager, E-City. “The move reflects our understanding that if the right technology is used then we can change the way we work and the way we shop. We have surely come a long way from punching prices into the cash registers and using pricing guns to label a product. We are now tapping into newer technologies, which complements our core ethos--with every inch of E-City outlets utilizing a design that aims to give customer's the benefit of convenience and a unique experience.”

E-City is the electronics retail arm of Albatha Group - one of the largest conglomerates in UAE. The group is a Shariah-compliant organization, comprising of over 25 companies with over 7,000 employees spread across seven industry sectors i.e. automotive, consumer, engineering, home products, real estate, healthcare, household and personal care. Albatha business is spread across the Middle East and North Africa region with a distribution network that expands from the Indian sub-continent to Europe. Albatha represents over 200 international corporations serving them with their business and branding needs in the most effective and professional manner.



Posted by : GoDubai Editorial Team
Viewed 4514 times
Posted on : Thursday, April 27, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Arab Traffic Week 2017 at Dalma Mall
Next Story : Marks & Spencer Drives Emiratization Engagement Initiative Through Unique Store Takeover
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo
Time for Some AIGNER Love
Achieve whiter teeth at home with Spotlight Teeth White Strips
Noble™ Anti-aging Skin Care Products
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment
UAE National Day celebrated in Skyline Carnival 2017
SUC signed MOU with Waldorf Astoria Ras Al Khaimah
SUC conducted Tour Guide Training Program for SCTDA
Calvin Klein Presents Steadfast Collection
Gift gorgeous skin this festive season.
Mohammed bin Rashid Launches UAE Astronaut Programme
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
Absolutely Rejuvenated Skin to Start the New Year
Coach Women's Lex Stainless Steel Bracelet Watch Collection
BOSS watches presents Navigator Collection
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi
Together for Egyptian Cinema: A Million happy viewers
Feast your way into the festive season at The Coffee Club
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Ju...
Svelte BU4108-11H dress watch in black and rose gold plating makes an impact
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
Hottest Smartphone ever! Go get a true luxury phone from HUAWEI
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
Over 200 developers across India participate in CREDAI's Indian Property Show
Step into 2018 with skinade & slow down the signs of ageing
Unilever's Lipton Jebel Ali Tea Factory First in MENA to Achieve Bronze World Cl...
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Ex...
Ghantoot present 17th Emirates Open Polo Championship International
Epson to showcases the future of large laser display technology at InfoComm MEA 2017
Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv...
Win 3000 Dollars with Splash
Switzerland wins a Good Design Award for the first chronograph-watch in history
The Verses of Peace Exhibition begins at the Abu Dhabi World Trade Centre
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
SUC Conducted the 10th CEO Lecture Series
Green Hope on Former US Vice President Al Gore's 24 Hours of Climate Reality telecast
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
Indian realty in revival mode, says industry expert
DIFF Welcomes Robert Bosch Stiftung to the Festival's 14th Edition
Cybercriminals Switching to Impersonation Attacks to Bypass Email Security Systems
Al Tayer Motors Celebrates 100 Years of Ford Pick-up Trucks
Strong Airline Profitability Continues in 2018
Dubai Diabetes Centre recognised by International Diabetes Federation
Dubai Investments records 36% increase in DIP sub-leasing contracts in first 9 m...