Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry


To be held on April 26th, 2017, in Dubai Knowledge Village, the invitation-only event is a hub for food service industry experts to showcase their know-how and engage with owners and operators in the field, addressing pressing industry issues and brainstorming key innovation points at the turn of the HORECA segment 

  • The event is targeted towards Franchisors and Franchisees, Restaurant General Managers and Food Service business owners and operators
  • Ms. Anishkaa Gehani, MD of Yardstick Marketing Management will be hosting the opening note on The Secret Ingredients to Marketing Success 
  • Mr. Kris Haggie, CEO of Roundup World, will deliver an address on everything one needs to know about Food Truck Licensing
  • A personal Q&A with Tahir Shah, Founder, Moti Roti, will take place at the close of the event
  • The Business series workshop is hosted by Middle East Food Forum, which was inaugurated early this year www.middleeasstfoodforum.com 

Dubai, United Arab Emirates, April 23, 2017:  Middle East Food Forum, the UAE's hub for all food service business owners and operators, brings back its Restaurant Leadership Business Series workshop for its third season with a Food Truck focus this time. A by-invitation event only, the Middle East Food Forum serves as an essential meeting place for food service business owners and operators to interact with industry experts, shed light on industry concerns and brainstorm new ideas and inspiration. With a focus this year on addressing the concerns of budding entrepreneurs and franchisers looking to begin their journey in the ever-growing Food Truck sphere in the region, the event targets food service business owners and operators. 

The opening note on The Secret Ingredients to Marketing Success will be delivered by Anishkaa Gehani, Public Relations and marketing expert and founder of 360-degree Marketing solutions agency, Yardstick Marketing Management. The session will include real inspiration and frameworks required to create a successful food truck installation. This will be followed by a Food Truck Licensing seminar by Kris Haggie, the CEO of Roundup World and Executive Director of 54° East who will provide a low-down on the steps to a working Food Truck business, the who, what, where and how of Food Truck licensing and legalities. Followed by this, a 5-minute elevator pitch training will take place, with an end-note and Q&A thereon by Tahir Shah, Founder of Moti Roti, one of the first food trucks in Dubai, nominated the Best Food Truck What's On Awards, 2016. 

Commenting on the upcoming event, Ms. Anishkaa Gehani, Managing Director, Yardstick Marketing Management said, “Food Trucks are the next big thing in the UAE with successful food trucks operating in various urbanlocations today. The trick to a thriving food truck business is not advertising, or marketing, or media outreach – it's the right mix of integrated marketing solutions for every kind of Food Truck. Its an honor to deliver the opening key note on this topic and my aim is to present thought-provoking case studies that have changed the face of F&B marketing globally.” 

Mr. Kris Haggie, CEO, Roundup World, said, “The MEFF Restaurant Leadership Workshop is the perfect platform for generating lucrative business ideas, and I feel honored and exhilarated to be a part of the Middle East Food Forums' lineup of workshops and during this Food Truck Focused workshop we are aiming at providing real solutions to licensing and franchising options for Food Truckers. I look forward to shedding new light on this topic and hope for a positive response from our audience of young and novice minds in the field.” 

Mr. Tahir Shah, Founder, Founder, Moti Roti, said, “We've had a beautiful journey in the UAE as one of the first Food Trucks that came up here, and the streak has really become a phenomenon. I think this opportunity is excellent for up and coming foodpreneurs to tap into their fullest potential. I hope my pitfalls and journey might be able to assist potential entrepreneurs and food truck managers to create a rewarding and profitable hospitality business.” 

The Middle East Food Forum was launched in May 2016 with over 120 plus motivated and prominent food and beverage professionals, F&B thought leaders and food entrepreneurs. Held on May 3, 2016, with an aim to promote the learning culture in the UAE, the inaugural launch event saw maximum participation from likeminded individuals. The event extensively featured panel discussions and workshops, offering unique opportunities to share experiences, upgrade skills, build valuable connections, and explore ways to start, sustain, grow, or transform any F&B business.

Amidst senior industry professionals and start-ups, the workshop is a great platform for good exchange of ideas, where participants will get maximum clarity on issues concerning them.

Posted by : GoDubai Editorial Team
Viewed 16128 times
Posted on : Sunday, April 23, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 8 Reasons Why you will never drink green tea again
Next Story : Godiva Ice Cream
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ Glambeaute.com
Filorga Launches Lift Range
Nissan's e-POWER technology wins environmental award
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Drink yourself to looking younger with Skinade
The V-Tox Facial by Linda Meredith Skincare
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
Corporate Power Dressing redefined at Kachins Signature
Al-Futtaim Honda launches 10th generation Honda Accord
The only line you'll love in your face – your perfect jawline!
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
ba&sh's Spring-Summer collection 2018
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
Raymond Weil introduces the Maestro Blues
Top Picks for Babies & Kids @ Glambeaute.com
GUESS Unveils the Kids Spring 2018 Collection and Campaign
Cadillac Alghanim kicks off world-class opportunity in Kuwait
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
The Spring Summer 18 Womenswear Collection
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
IKEA launches the OMEDELBAR limited-edition collection!
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Samsung Mother's Day Blurbs 2018
The Collection by Phuong Dang
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Inaugurates SIKK...
Join the UAEs first Women's Warrior Challenge.
Scuderia Ferrari Father & Son Gift Set
From Jade to Diamond
SOUQ welcomes 3M's innovative products to serve everyday customer needs
Chloé Reinterprets the Iconic “Carlina” Sunglass With an Exclusive Twist Motif
The era of Quiet Rebels
Lufthansa Group achieves best result in its history
Agreement signed in the presence of His Highness Sheikh Mohammed Bin Zayed Al Na...
Business of beauty goes green at Beautyworld Middle East 2018 as Natural & Organ...
2XL launches “Caspar” living room collection in grey
Dubai WoodShow takes off with more than 300 exhibitors from 55 countries and six...
Galeries Lafayette Le Gourmet Food Fest returns back to City Walk
10 Must-see Activities at Dubai International Horse Fair This Week
TAG Heuer Continues its Automotive Legacy On & Off the Track with 3 New Contempo...
Turkish Airlines Closes Airbus and Boeing Orders
Blackberry® Keyone Bronze Edition Available Now in the Middle East
The Bremont 1918 Limited Edition Collection
LACOSTE reveals a new feminine watch collection - the Kea family!
Keventers unveils Kids Special Menu for Mother's Day
Emirati woman grabs first place in women's category of 18th Fazza Open Champions...
Boss watches presents Magnitude collection – a new angle on time!