GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel, Tourism and Hotels

 
  Share
  • Mobile exhibition unit provides delegates with unique experience of cabin product and services
  • Middle East showcasing follows highly successful 18 month, 60,000km, tour of Europe
  • Mobile exhibition unit is part of Etihad's strategic objective on innovation
  • Etihad will also host fashion model, Halima Aden, and UAE ice hockey player, Fatima Al Ali

Dubai, April 22, 2017: Etihad Airways will debut its innovative mobile exhibition unit at next week's Arabian Travel Market (ATM) in Dubai, providing delegates with a first-hand experience of its award-winning cabin products and inflight service.

The 16m long mobile exhibition unit, weighing approximately 22 tonnes and measuring 50m², travelled to the UAE from Europe where it has clocked 60,000km in 18 months, having visited trade events and exhibitions across Switzerland, Germany, France, Italy, The United Kingdom, The Netherlands, Ireland, Belgium and Spain.

The UAE's national airline will also host Halima Aden, the American fashion model and icon, on its stand. Somali-born Halima will take part in a live Q and A in the theatre section of the stand, where she will discuss Etihad's winning partnerships with the world of fashion.

Fatima Al Ali, the ice hockey playing Emirati, will also take part in a live Q and A on the stand. Fatima shot to fame late last year when she was “discovered” by NHL legend Petr Bondra who was in Abu Dhabi for an ice hockey camp. Her story made global headlines when Etihad flew her to Washington, D.C. and she met her NHL heroes.

Peter Baumgartner, Etihad Airways' Chief Executive Officer, said: “We are delighted to once again showcase our world-class product, services, global network and award-winning marketing partnerships on our stand at the Arabian Travel Market, which this year will include a series of informative and interactive Q and A discussions.

“The 2017 ATM will have an increased level of excitement for Etihad Airways as the event will see the regional debut of our innovative mobile exhibition unit. It is the world's first and only airline mobile exhibition unit and will ensure the Etihad stand is a must-see for ATM delegates.”

The mobile exhibition unit includes full-size mock-ups of The Residence, the world's only three-room cabin on a commercial airline, and the First Apartment both of which are currently onboard the airline's A380 fleet, as well as the First Suite from Etihad's Boeing 787 aircraft.

Painted in Etihad's ‘Facets of Abu Dhabi' corporate colours, the mobile exhibition unit also features the airline's renowned Business Studio and Economy SmartSeat.

Etihad's stand will promote the airline's campaigns to “connect the world via Abu Dhabi”, as well as several “winning partnerships” the airline has with the fashion industry and annual Fashion Weeks, City Football Group, the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and Taste Festivals.

There will be live cooking demonstrations from Etihad chefs and a major highlight is set to be the liquid nitrogen ice cream giveaway to delegates at the “ATM Cooldown”.

Visitors to the stand will have a glimpse into the future of air travel through VR headsets in the video area and iPad pods with special focus on the Abu Dhabi Airport Midfield Terminal and the airline's unique Digital Transformation and Innovation (DTI).

The stand's theatre area will be home to Question and Answer sessions with Etihad executives, covering the areas of guest experience, marketing partnerships, environment and sustainability.

The Arabian Travel Market 2017 takes place from Monday 24 through Thursday 27 April at the Dubai International Convention and Exhibition Centre. The Etihad Airways stand will be located at Stand Number ME2310 in Hall Number 2.



Posted by : GoDubai Editorial Team
Viewed 6917 times
Posted on : Saturday, April 22, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : ArabianTravel Market: New partnerships and tailored services for Middle Eastern guests
Next Story : TCA Abu Dhabi leads its largest ever delegation to Arabian Travel Market to boost inbound tourism
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo
Achieve whiter teeth at home with Spotlight Teeth White Strips
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
Noble™ Anti-aging Skin Care Products
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment
UAE National Day celebrated in Skyline Carnival 2017
SUC signed MOU with Waldorf Astoria Ras Al Khaimah
SUC conducted Tour Guide Training Program for SCTDA
Calvin Klein Presents Steadfast Collection
Time for Some AIGNER Love
Mohammed bin Rashid Launches UAE Astronaut Programme
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Gift gorgeous skin this festive season.
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
Eberhard & Co. celebrates 130th Anniversary with special commemorative Edition C...
Coach Women's Lex Stainless Steel Bracelet Watch Collection
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
Together for Egyptian Cinema: A Million happy viewers
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi
BOSS watches presents Navigator Collection
Absolutely Rejuvenated Skin to Start the New Year
Feast your way into the festive season at The Coffee Club
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Ju...
Dubai Land Department Launches its Smart Archiving System
Svelte BU4108-11H dress watch in black and rose gold plating makes an impact
Hottest Smartphone ever! Go get a true luxury phone from HUAWEI
Gourmet Gifting at Tub of Butter
Robinsons National Day Trunk Show
Over 200 developers across India participate in CREDAI's Indian Property Show
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
Unilever's Lipton Jebel Ali Tea Factory First in MENA to Achieve Bronze World Cl...
Ghantoot present 17th Emirates Open Polo Championship International
More Than 6,000 Bears Donated to Toys With Wings & Emirates Red Crescent for Nov...
Epson to showcases the future of large laser display technology at InfoComm MEA 2017
Dubai Customs reaffirms efforts to combat counterfeit goods with Japanese partners
Awqaf and Minors Affairs Foundation, Family Village Celebrate 46th UAE National Day
Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv...
The Verses of Peace Exhibition begins at the Abu Dhabi World Trade Centre
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
Step into 2018 with skinade & slow down the signs of ageing
Green Hope on Former US Vice President Al Gore's 24 Hours of Climate Reality telecast
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
Indian realty in revival mode, says industry expert
Strong Airline Profitability Continues in 2018
Cybercriminals Switching to Impersonation Attacks to Bypass Email Security Systems
Phumzile: UN Women uses rigorous methods to monitor and evaluate its programmes