GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share

Yoplait also leads the Kids' Yogurt segment with 43.4 % value share

Abu Dhabi, UAE, March 11, 2017:  Yoplait – part of the Abu Dhabi-based Agthia Group's Consumer product portfolio – has significantly reinforced its position as a key player in the UAE value-added yogurt market (defined as the aggregate of non-plain yogurt products). 

With a value-share jump from 10.3 % to 11.1% in the fruit yogurt segment and from 35.8% to 43.4% in the Kids' yogurt segment, Yoplait has become the fastest growing brand amongst the top-ten players in the value-added yogurt market according to the latest data from AC Nielsen.

Petits Filous, the Yoplait Kid's yogurt brand, has established itself as the clear leader in its segment, with a growing distance from the no.2 player.
In the case of the fruit yogurt segment, the brand today has established itself at no. 3 value-wise, while quickly closing the gap with leading market players that have been active in the market for years. 

This impressive overall performance has been achieved in spite of challenging market trends, with the value-added yogurt market being impacted by the overall economic slowdown – in conditions that favour a move towards economic options and an overall decrease in consumption frequencies. 

Mr. Fasahat Beg, Agthia Group's Executive Vice President - Water, Beverages and Dairy Businesses, commented: “Yoplait's performance this year is due to its strong and unique position in the consumer mind space. Agthia has been successful in building upon the brand's global popularity, by locally developing a unique line that excites and brings joy to the people of the UAE. Each new product introduced as part of our constantly growing portfolio, is carefully developed to meet the needs of the local palate. Meanwhile, we persistently invest on brand-building via focused communication that fuels awareness as well as equity.”

Mr. Beg added, “We are also pleased to see the consumer acceptance and resulting demand for Yoplait in the Fruit Yogurt segment and in the Kids' segment with our Petits Filous offering. With continued investment in introducing consumer-relevant products and a deep understanding of the local market, we look forward to achieving our long-term vision of becoming the market leader in the value-added yogurt market.”

In a bid to strengthen its position in the upcoming months, Yoplait is gearing up to leverage its current popularity and expand its footprint by introducing exciting new flavors to complement its core range. “We plan on offering products of a superior sensory profile, based on high-quality and wholesome ingredients to take indulgence a step further in our category,” said Mr. Beg, further adding: “Yoplait's current products after thorough trials, will be further refined and perfected.”



Posted by : GoDubai Editorial Team
Viewed 16848 times
Posted on : Saturday, March 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Breakfast to Be Available Around the Clock as McDonald's UAE Launches National Breakfast Week
Next Story : Taste of Dubai Celebrates 10 Year Anniversary
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Brow Contour Pro 4-in-1 defining & highlighting brow pencil
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Nat...
BodyO launches officially its AiPod for a full body check-up during the Gitex Fu...
Get flawless skin with Rodial's new Booster Drops
The World of Aigner Wunderkammer
Johnson's launches Fresh Hydration Range – Cleansed, hydrated skin in just #OneSwipe
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology
Curate your perfect Autumn Winter wardrobe, with Robinsons
Fifi & Friends - Now available at more outlets across the UAE
Corum Heritage Eleganza- Dedicated to the stylish woman
Halloween “Catwoman” mask using BROW products
Dubai Shopping Festival Returns With Much-awaited Mega Raffles
BOLLYWOOD PARKS™ Dubai introduces 11 new shows with a new line up of performance...
With more collections and a more spacious car parking, Kalyan Silks moves to El...
Joyalukkas Celebrates the Festival of Light with Irresistible Offers
OMEGA gets set to time the Youth Olympic Games Buenos Aires 2018
Malabar Gold & Diamonds to triple number of outlets to 750 and raise Group turno...
Win up to 250,000 Gold coins at Malabar Gold & Diamonds this festive season
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch'
Sharjah Government pavilion highlights digital transformation of Sharjah at GITE...
Introducing the Nokia 7.1 to the UAE
Saddle Up With kate spade Fall 2018
Hour Choice presents Coach Park Collection (Suede straps)
Michael Kors to Introduce a Special-edition Whitney Handbag for the Middle East
W Motors and Safe City Group introduce the BEAST PATROL at GITEX: One of the mo...
Be Thankful with Tub of Butter This Thanksgiving
CITIZEN Unveils 100th Anniversary Limited Edition Collection
Rado DiaMaster Ceramos Automatic
The Ford F-150 Raptor: Your Ultimate Partner for Off-Road Adventure
Scuderia Ferrari Aspire Watch Special Edition Gift Set
Sharjah Girl Guides Unleash their Power on International Day of the Girl Child
Toyota's legendary King goes urban with the 2019 Land Cruiser Grand Touring Edition
Western Digital powers AI-enabled storage for futuristic surveillance and security
Nissan to Make Official On-track Formula E Debut
SIBF 2018 Invites Young Visitors to the Wondrous Land of Edutainment
Sunglasses Trends for Fall/Winter 2018
Provacuno - Spain's largest Inter-professional Association introduces Spanish Be...
UAE Toastmasters community to host the world champion of public speaking
Healthcare leaders sign in Dubai a Call for Action to raise awareness about ‘sil...
Daikin eyes significant expansion of business in the UAE
Delizioso! The Week of the Italian Cuisine in the World Returns to the UAE
Synx, Pand.ai, and AIMLedge named winners of startAD's Artificial Intelligence V...
Dubai's Jehad Medical Clinic bags JCI for the third time
Dubai Business Women Council witnesses 36.5% growth in total membership since th...
HUGO BOSS Watches Jump Collection
Epson Introduces the New A3 and A4 business inkjet aimed at busy workgroups duri...
Dubai Festival City Run 2018 to take place on November 9th
Ministry of Human Resources and Emiratization (MOHRE) Honors Union Coop for its ...
Tissot Bella Ora Round Style incarnate
Avivo's Ribbon of Life Walk in support of Breast Cancer on 19th October