GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share

Gulfood's Meat & Poultry segment draws global response as exhibitors keen to highlight the health benefits of protein-packed food

Dubai, UAE, February 19, 2017:  With bullish forecasts emerging on the GCC's consumption of meat and poultry, a specialised segment focused on the product range has drawn a huge international response for world-leading food and beverage exhibition Gulfood 2017. 

The new Meat & Poultry sector, one of eight dedicated segments in the new sectorised layout of the giant Gulfood exhibition due to open its 22nd edition at the Dubai World Trade Centre (DWTC) from 26 February to 2 March, has attracted 259 exhibitors from 35 countries including the biggest sector names from South America, Australia, the Far East, North America and Russia.

The specialised show comes as meat consumption in the six GCC states, where meat features heavily in traditional diets, is predicted by research house Alpen Capital to climb to 4.3 million tonnes by 2019. Alpen's GCC Food Industry Report highlights growing demand for healthy, organic and halal products from trusted sources. 

The region's increase in meat consumption is in line with the rising global trend of consumption of protein-rich foods, particularly organic and healthy produce with a strong, branded and most often halal provenance.  

According to market research provider Euromonitor International, with processed and red meat called into question recently over associated health risks, meat-oriented businesses are “likely to emphasise the benefits of meat consumption, such as the fact it contains important nutrients and high quality proteins. They are also likely to include a greater variety of less processed products in their portfolio.”

Agriculture consultancy Clarity estimates the region's demand for organic food indicates a market worth about US $1.5 billion by 2018.

The growth in organic food consumption has not gone unnoticed with the Halal Food Information Centre saying success in the GCC could depend on fulfilling this demand. “GCC populations have changed their consumption patterns by turning to more healthy food products,” the centre said. “One of the reasons is that government sectors aggressively promote continuous measures to reduce the obesity problem in the region. Therefore, broiler manufacturers should follow this health trend of the GCC consumers by developing a variety of processed chicken products. Moreover, they should advertise that their products are good for health due to being a source of high protein but low fat food, making it even more attractive for consumers in the region.”

Region-wide health awareness campaigns are being credited with driving demand for healthier food as many consumers now pay more attention to their diet. This in turn has led to an increase in number of producers vying for a share of a market that is increasingly seeking healthy and trusted food sources. 

“Exhibitor feedback from 35 countries participating suggests this year's show is uncovering new regional trends with demand for healthier options, especially organic products, on an upward curve,” explained Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC.

Keen to outline why its products are right for the health-conscious family at the Meat & Poultry sector is Banvit ME, the UAE-based subsidiary of Turkish poultry producer Banvit. Banvit will be showcasing its range of poultry products from whole chickens to additive-free processed products including popcorn and chicken burgers.
“Chicken is a very healthy source of protein consumed by different age and socio economic groups. Per capita consumption is around 40 kg in GCC and we expect it to increase in the future as well,” said Murat Kunt, General Manager, Banvit ME FZE. “Day by day, consumers are getting more health conscious. Banvit, by adapting its production to this trend, introduced additive-free further processed products to the market after 2 years research. Banvit popcorn, nuggets, burger, breaded burger, mince, meatball, kebab can be the first choice of mothers to serve heathy and tasty products to the entire family. Visitors to Gulfood's Meat & Poultry sector will see for themselves.”

It's not just the immediate GCC demand that exhibitors are looking to fulfil, but the wider Middle East and beyond served by the UAE's buoyant re-export and transhipment trade. The US Meat Export Federation (USMEF) says its members are looking for a wider reach when they take part in the show's ‘Taste of the USA' pavilion.

“For US red meat exporters, Gulfood has a well-established reputation as the premier marketing event in the Gulf Region,” said USMEF President and CEO Philip Seng. “But over the years Gulfood's footprint has expanded considerably, and it's also now a key venue for exporters looking to grow their business in emerging markets in Africa, Asia and Europe.” 

Similarly, this year the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is bringing its largest delegation in history with 87 companies. 
 
“The participation in the fair is a strategic initiative to promote Brazilian products from the food and beverage sector, since the Gulf Cooperation Council (GCC) market is an important destination for Brazilian exports,” said Marcia Nejaim, Business Director of Apex-Brasil. “Gulfood reaches, in addition to the GCC market, buyers from Africa and Asia, which are historically important markets for Brazil.”

“In 2016, Brazilian exports to the countries of the GCC – Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain and Oman – totalled $6.04 billion, and the imports were $2.66 billion,” he added.  “To the UAE alone, where the fair takes place, Brazil's 2016 exports totalled $2.23 billion and imports were $366 million. Considering only food and beverage products, the total exported in 2016 was $3.93 billion, led by chicken meat, sugar and beef.”

The Meat & Poultry sector is one of eight dedicated segments now housed within Gulfood, the world's largest food and hospitality trade platform, which takes up all DWTC's available indoor exhibition space and purpose-built temporary structures. The segmented approach is aimed at ensuring buyers make the most productive use of their time at the event by being able to more easily and effectively navigate it. The other features are: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-from; Pulses, Grains & Cereals; Power Brands and World Food.

Returning to Gulfood for a third consecutive year, Halal World Food will further cement its standing as the world's biggest annual Halal food sourcing trade show. Previously, exhibitors' products included in the show-within-a-show concept were spread across the entire exhibition, but the new sectorised format will see most Halal-certified products move to the dedicated Meat & Poultry zone.

Gulfood 2017 is a strict trade-only event and is open to business and trade visitors. The show is open 11am-7pm from February 26 to March 1 and 11am-5pm on March 2. Visitors can pre-register at www.gulfood.com to save AED150 (US$ 40) on the on-site entry fee of AED350 (US$ 95).



Posted by : GoDubai Editorial Team
Viewed 12658 times
Posted on : Sunday, February 19, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dubai Customs signs MoU with UNION COOP
Next Story : Keita Catering expands operations with state-of-the-art kitchen in Dubai Investment Park
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Festive Gift Sets from Bubble T
Get Ready for Party Season with Lottie's new make-up hits
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
New 1948 Seamaster Watches Join the Ranks'
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Dubai Shopping Festival Wednesday Specials at The Smile Bar
Interview with Asil Attar, CEO of Al Yasra Fashion
CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven indi...
Extra Fort Automatic continues to set style standards
Model of the Year Takes Camo to Catwalk Level
Johnny Depp Wears a Corum Bubble Skull
DKNY Launches (Limited Edition) Holiday 2018 Collection
Pure Gold Jewellers celebrates the festive season with new diamond necklace desi...
TIPS & TOES: January 2019 Special Offers
Winter wool Christmas must- haves
Samsung Galaxy A9 – Designed to capture the world in its fullest
Chic and Stylish Wraps with a 3 in 1 effortless concept
Santa is Coming to Town!
Michael Kors Collection Transeason 2019 Press Presentation
Marni Introduces Marni Rothko, A 7-layer Acetate Frame With a Vivid, New Color ...
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Bus...
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory
UAE students win top awards at international math competition in Malaysia
Enjoy 11 exciting new street entertainment shows at BOLLYWOOD PARKS™ Dubai
'Introducing the GUESS Jeans Fall 2018 Collection'
Over 80 developers showcase top projects at Indian Property Show in Dubai
Get Party Ready with Champion Cleaners
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
Ring in the New Year With Four Firework Shows at Dubai Festival City Mall
Puma and Hasbro Announce New Collaboration
Cosy, chic coats from Marks & Spencer
Facebook Watch: What We've Built & What's Ahead
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...
SAVEX 11 TO 15 DECEMBER 2018
Over 2,000 Cyclists Took Part in the Cycle Challenge of the Year
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
His Highness Sheikh Saud discusses collaboration with British Consul-General And...
Listen to the Autism Beat Gala Dinner at Atlantis - The Palm
Arla Foods launches initiative with UAE Ministry of Education to promote healthi...
Bawabat Al Sharq Mall is all set to welcome an exciting festive season with 'Wi...
CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE
Julphar to Launch Wearable Insulin Delivery Device in GCC
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
Joe's Backyard Opens at the Holiday Inn, Dubai Festival City
Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the...
Dubai Islamic Bank triumphs at Islamic Business and Finance Awards 2018