GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share
  • Sopexa round table findings show growing appreciation of French pastry across the Middle East, with an increase in demand for organic and all-natural baked goods.
  • Savoury sweets, healthier options and social media trends are shaping the way top Middle East chefs and patisseries develop menus

Dubai, UAE, February 15, 2017: Recent research from Euromonitor has valued the UAE bakery market at US$683 million, with annual growth expected to top 4.2%, as demand for all-natural baked goods continues to rise. With the growth set to continue, research firm Global Industry Analysis Inc. projects the global market will exceed values of US$485 billion by 2020.

In line with the trends, the UAE has also experienced an increase in the number of French bakeries, with the opening of La Patisserie des Rêves, Aubaine, Pierre Hermé, Dalloyau and others.

Edwina Salvatori, Account Director, SOPEXA Middle East, said: “French pastry is more popular than ever, as proven by the number of new outlets opening across the country. In recent years, we have noticed a surge in the popularity of healthy, organic and all-natural baked goods, with a particular emphasis on French products, which are traditionally the finest, freshest and tastiest. With nearly 5,000 artisanal patisseries in France, and more than 80% of the French population ending their meal on a sweet note, pastry is part of our gastronomical heritage.

“We have seen an increased demand in the UAE for French pastry chefs possessing the traditional skills that have been central to French baking techniques for hundreds of years. Drawing on this inspiration, some well-known chefs have codified their art in innovative and creative baking methods and classic recipes,” she continued.

The findings were part of a roundtable forum held in Dubai by Sopexa on behalf on the French Ministry of Agriculture, and conducted in partnership with BNC Publishing. The event brought together top pastry chefs, dessert specialists and leading foodies from France, Japan and the Middle East to provide a glimpse into the biggest factors influencing the taste of pastry across the Arab world.

“Pastry trends evolve quickly – there are changes every six months,” said Chef Nicolas Bacheyre, Executive Pastry Chef, Un Dimanche à Paris. “For me, every new trend appears first in Paris before spreading all over France, then Europe, then the world.

As a global culinary hub that is home to a diverse range of nationalities, the Middle East has inspired chefs to put their creative skills to the test by making the most of local ingredients.

“French pastries are adapted here. Everyone uses classic recipes and then gives them their own twist,” says Elizabeth Stevenson, Chef Director, Lady Battenberg. “There's so much going on in Paris that it undoubtedly influences people internationally. There are a number of successful projects that have taken elements of these influences and successfully applied them to another culture.”

Regional pastry trends discussed at the roundtable included:

  1. The anatomy of a pastry. As demand for quality ingredients continues to grow, foodies are increasingly interested in the origins of ingredients and their organic credentials. “We are actually seeing the ingredients and the suppliers being mentioned in menus and on social media, as a key indicator for quality,” said Samantha Wood, food PR consultant and blogger. “For example, it isn't uncommon for consumers to ask about the type of chocolate and where it has been sourced from”
  2. Going back to basics. Amid a market full of sophisticated new creations, there is a rising wave of those seeking very simple yet perfect pastries made from scratch. “In Paris, all the shops that are opening will sell a chocolate éclair and a mille feuille, for instance, as that's what people now want,” said Chef Nicolas.
  3. Re-invented classics. We now see more chefs taking desserts from the past and re-creating them in fun new ways. “In the GCC, an increasing number of restaurants are starting to incorporate a local or ethnic touch into their original pastry products,” said Elizabeth.
  4. Savoury influences. It's time to say “goodbye” to sugar, as savoury pastry desserts such as hazelnut and mint pesto and lime and cottage cheese sorbet, continue to enjoy a rise in popularity, according to Chef Nicolas. “I like to play with savoury flavours such as spices, herbs, vinegar, salt flour, pepper and tea,” he said. “I always tell my team not to stick to what they know, but to walk into the kitchen, open the drawers and use what they find, just to try it.”
  5. Craving some #instafood. “In the GCC people are crazy about social media, so they go to the restaurants where they can take photos that will amaze other people,” said Ayat Abdulla, Pastry Chef and Trainer. The group even discussed how social media could end up replacing traditional menus in restaurants, but how striving for style shouldn't compromise on taste.
  6. Healthier alternatives. The preference for gluten-free and vegan foods continues to grow and is a worldwide trend that even pastry can't escape. “Brands and chefs are consistently trying to remove sugar and to replace the gelatin with other ingredients and techniques,” said Zeyneb Larabi, Area Manager IMEA, Valrhona. “You see less buttercream in desserts, replaced instead with white chocolate or different techniques such as the “à la minute” style of cooking. Pastry chefs and professional chefs can elevate the culinary industry by proposing healthier desserts that are less sweet and more technically oriented for a better taste and texture.”

“As French food experts, SOPEXA is well versed in the world of French pastry and how its influence is impacting dessert culture around the world,” Edwina added.

“The people of the UAE have diverse backgrounds and a number of different cultural influences. We have seen this contribute to a growing demand for well-known desserts to be adapted with an Arabic twist, and vice versa. Our roundtable event with BNC Publishing has placed a number of emerging Middle East trends under the spotlight, and demonstrated that chefs here are building on an already rich heritage of pastry inspired desserts such as baklava, Kanafah or Umm Ali.”



Posted by : GoDubai Editorial Team
Viewed 8339 times
Posted on : Wednesday, February 15, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : An Exuberant Tryst Between Afternoon Tea and the Glamour of BVLGARI at The Palace Downtown Dubai
Next Story : Dunkin' Donuts celebrates the launch of new premium donuts in the month of love
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Time for Some AIGNER Love
BOSS watches presents Navigator Collection
Absolutely Rejuvenated Skin to Start the New Year
Step into 2018 with skinade & slow down the signs of ageing
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
SUC Conducted the 10th CEO Lecture Series
LG bets high on Premium TV Market with industry leading OLED Technology
Nouveau Lashes & Beauty – The Aftercare Range
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Ex...
10 years on Bremont refreshes ALT1-P range
Dubai-based teen star Polina Butorina releases her debut album ‘Ocean of Emotions'
Sleigh your style with women'secret's festive collection
LPG Endermologie provides tips for you to stay healthy and glowing inside and out
Party Season Essentials at Paris Gallery
du Opens New Business Centre Facility at Jebel Ali Free Zone (Jafza)
MEPRA announces winners of its 2017 awards
DIFF Closes With Full Force on the Red Carpet
Saint Honore presents the distinguished Haussmann for men in an elegant avatar
Lacoste Introduces Motion Collection
Festive and NYE Happenings at Tub of Butter
Switzerland wins a Good Design Award for the first chronograph-watch in history
Joyalukkas the World's Favourite Jeweller Now Launches in South Extension, Delhi
Joy of Christmas Feast with TWG Tea
Win 3000 Dollars with Splash
HydroPeptide Anti-Aging Skin Care Launches in UAE
Al Tayer Motors Celebrates 100 Years of Ford Pick-up Trucks
Registration Opens for the Fazza Championships for Falconry 2018
Ring in the New Year with Ramada Plaza Jumeirah Beach in JBR at Fogueira, Speake...
De'longhi Bean-to-cup Coffee Machines
DIFF Welcomes Robert Bosch Stiftung to the Festival's 14th Edition
SOUQ launches “Amazon Global Store” bringing over a million global products to t...
The First PappaRoti Boutique opens its doors for a luxurious experience at Emir...
El Sur - Christmas Eve, Christmas Day and New Year Offers
Huawei's ultimate gift guide for the 2017 Holiday Season
‘Be There' at The Dubai Mall this festive season and join in the Winter Celebra...
Step into Lili Miro's World of Luxury for Men
Pure Gold Jewellers Joins Forces with Disney to Launch Exclusive New Diamond Col...
Emirati Logistics Pioneer ‘Allied Transport' Awarded “Most Innovative & Regulate...
Three Day China Homelife Exhibition Begins in Dubai and Ensures Direct Sourcing ...
Mansour bin Zayed opens SIAL Middle East 2017 Exhibition
Middle Eastern countries recorded exports of US$ 765.8 billion and imports of US...
Pump Up Your Energy Level This December with H2GO
Xiaomi opens second Authorized Mi Store in the UAE
Mutual Recognition: DPM Launches Engineer Registration System
Dubai Customs wins “Best Customs Department in 2017” Award
World Future Energy Summit 2018 to map transition to a sustainable economy and l...
Emirates celebrates holiday season with special Christmas treats
Schneider Electric commits to 100% renewable electricity by 2030, doubling energ...
Cate Blanchett Announces Haifaa Al Mansour as Winner of Sixth IWC Filmmaker Awar...
The Home launches its first furniture hyper store in Dubai