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fischer fixing systems continue to grow in the United Arab Emirates

Dubai, UAE, December 6, 2016:  fischer unveiled their yearly calendar for 2017 with a heart whelming concept using exceptional artworks from the brilliant students of Al Noor Training Centre for Children With Special Needs, BPS Academy, Al Khaleej National School and Senses Residential Care Home. The event was held in fischer new office and warehouse at JAFZA headed by Mr. Alex Bassler – fischer Regional Director, Mr. Jayanta Mukherjee – fischer Managing Director and Kusum Rawat –Regional Marketing Manager – Fischer Middle East.

Demanding projects and high social commitment

Its wide product range of comprehensive fixing solutions and its extensive individual customer service has made fischer fixing systems a sought-after partner for national and international clients on the Arabian Peninsula. The United Arab Emirates subsidiary is just as involved with the realisation of large infrastructure measures as with the construction of numerous large-scale projects for industry and trade as well as sport and culture. Its innovative products and solutions mean the company is well-positioned for the Arabic market. An increase in turnover is also expected for the upcoming years.

Despite the current low oil prices, the Arabian Peninsula remains an economically prosperous region in the long term. Increasing tourism and large-scale events such as the football world cup in Qatar 2022 as well as advances in industrialisation and urbanisation will see construction activity continue for many more years. Large infrastructure projects such as roads, energy parks and apartment construction signify the long-term utilisation of the construction industry and building suppliers. 

Many outstanding projects such as Dubai's Burj Khalifa, the tallest building in the world, King Abdullah Sports City in Saudi Arabia, Doha's metro, the Etihad Towers in Abu Dhabi and the Avenues Mall in Kuwait have one thing in common: They all show the diversity of fischer's fixing systems that were implemented for the various requirements of these buildings. 

Many opportunities for growth are arising for fischer fixing solutions on the Arabian Peninsula in the years ahead. Because be it plastic dowels, steel anchors or chemical fixings – there is significant demand for professional and safe anchoring. The fischer subsidiary founded in 2006 distributes products and also offers their customers complete system solutions and technical advice with their team of highly qualified engineers. Seismic calculations are part of this, too. The comprehensive services on offer include on-site seminars and training, pull-out tests and direct delivery of products to the construction site.

Since its founding the UAE subsidiary has continuously increased its turnover and has opened distribution offices in the neighbouring countries. We are now represented in Qatar, Saudi Arabia, Bahrain, Kuwait and Oman. The aim is to continue to contribute to the success of the family business from the northern Black Forest with double-digit growth. fischer UAE will continue to be involved with infrastructure measures and the construction of industrial facilities in future.

The company hopes to further expand distribution in future in order to acquire new client groups.

The UAE subsidiary does not restrict its activities to construction, however. Social commitment is also high on the agenda, which is why the team at fischer Dubai is involved with Senses Residential Care Home, AL Noor training center  in Dubai, a facility that offers safety, shelter and care to children whose families are unable to afford it. 

fischer UAE will continue to achieve its growth goals through customer focus, continuous improvement of all processes and with highly skilled employees. A qualified team of engineers and technicians provide on-site training in the newest developments in fixing technology to users, planners and architects. Experts in the field of research from the German headquarters are regularly on site in order to analyse the demands of the Arabic market and to incorporate these into current development projects.

The international fixing specialist highlights its work on the Arabian Peninsula with further investments. In the autumn of 2016 the subsidiary will open its new local administrative centre in Dubai, where a fischer AKADEMIE also will be established. The large team consisting of employees from 13 different nations will the commence further demanding projects on the Arabian Peninsula and beyond in order to achieve the set expansion goals.

Top placement for fischer in the rankings of most innovative SMBs

  • fischer is 2016 innovations champion 
  • Sixth place amongst 3500 SMBs 
  • First in the fixing systems industry
  • Highly  recommend MEP Supplier of the year 2016

The renowned magazine “Wirtschaftswoche” analyzed approximately 3500 SMBs from eight branches and their innovative conduct in an extensive study. The fischer Group of Companies came sixth place in the overall ranking of the “2016 innovation champions”.

The business magazine published the top 50 most innovative German SMBs in its most recent issue, giving a detailed portrayal of fischer's innovative strength. The Group of Companies received 185 from a possible 200 points in the evaluation.

In order to filter out Germany's most innovative SMB, a multi-tiered selection process was carried out. In the first step, the data of 3500 German companies who generate profits of between ten million and one billion Euro were evaluated. Annual accounts and presentation were included in the analysis, amongst others. Subsequently, 400 companies were shortlisted and were given their own so-called innovation score. Two-thirds of the score were calculated by the company's innovative strength and one third by the company's performance. A paramount factor for the innovative strength was whether the company stands out through continuous innovation (innovation dynamic) and whether it is categorized as being innovative by the market as well as by competitors (innovation reputation). Innovation management was also decisive: “the company must set the pace for innovation, and not be an imitator”, the study says.

The evaluation also included economic indicators such as turnover growth and earning power. “Those who are innovative will grow more quickly and achieve more sustainable profits”, says Sebastian Theopold from Munich Strategy Group Consultation, who worked on the study with “Wirtschaftswoche”.
The study's most innovative SMBs are located in Baden-Württemberg, according to “Wirtschaftswoche”. Here fischer come second, immediately after the writing utensil manufacturer Josef C. Lamy (186 points).

Recently, fischer Middle East awarded as highly commended MEP Supplier of the year 2016 by ITP Group of Companies which is again a very prestigious moment to be recognized for our innovative products and services 

The fischer group of companies
The fischer group of companies, headquartered in Waldachtal in Germany's Northern Black Forest, generated sales of 711 million Euros in 2015 with a worldwide staff of 4,423 employees. The family-owned enterprise operates 44 of its own companies in 33 countries and exports to more than 100 countries. It includes the four divisions: fischer fixing systems, fischer automotive systems, fischertechnik and fischer consulting. 
fischer fixing systems is the technological market leader in important areas of fixing technology. fischer offers products that deliver technical perfection to a wide range of customers, from do-it-yourselfers to craftsmen to key account partners.
fischer automotive systems manufactures high-quality parts for car interiors. The company is highly competent in the plastics processing segment and is an important partner for the automotive industry. fischer automotive systems produces air vents, cup holders, trays and multi-function components.
fischertechnik is active both in the construction kit and in the educational toy sector. As one of the last toy makers, fischertechnik develops and produces exclusively in Germany.
fischer consulting evolved from the competence and skills developed in the company itself, among these the fischer ProcessSystem with its central aim of permanent and continuous improvement for the ultimate benefit of the customer. fischer consulting advises small and medium-sized businesses, government agencies and major companies on their way towards lean and efficient processes.

Posted by : GoDubai Editorial Team
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Posted on : Tuesday, December 6, 2016  
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