GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share

The Mercurys, the world's most influential awards in travel catering, to take place on 5th December in Abu Dhabi as the value of in-flight catering set to reach US$18 billion by 2020; winners will be announced at glittering gala dinner at Shangri-La Hotel, Qaryat al Beri

Dubai, UAE, November 24, 2016:  SIAL 2016, the region's fastest-growing professional trade exhibition for the food, beverage and hospitality industries, will return to Abu Dhabi where it will once again host the world's leading supply companies to the airline catering sector, during the 35th edition of The Mercurys.

SIAL, under the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority, is taking from 5-7 December 2016 at Abu Dhabi National Exhibition Centre (ADNEC).

The awards will be taking place at a glittering gala dinner on 5th December at Shangri-La Hotel, Qaryat al Beri in Abu Dhabi, with the awards an integral part of the 7th edition of SIAL Middle East 2016.

“The Mercurys were launched in 1982 and are designed to recognise and reward innovation within the travel food industry, they are among the most sought after accolade for those in the airline catering business,” said Thamer Al Qasemi, chairman of the organising committee of SIAL Middle East 2016. “Judged by a panel of independent experts, the awards recognise the very best in on-board catering with five main award categories spanning airline meals, service, general on-board food and beverages and equipment.” 

Companies competing at this year's event include Green Gourmet Ltd., German Bakery Company GmbH, Kaelis Onboard Services, RMT Global Partners, Perth Inflight Catering, Emirates Modern Poulty Co LLC and Monty's Bakehouse, amongst others.

Research by Global Industry Analysts has attributed the growth in air passenger traffic and new effervescent service innovations by airline companies as the driving force behind an annual 5% growth. This growth is set to result in growth of the global inflight catering industry to US$18 billion by 2020. 

The Middle East is forecast to grow strongly (by 4.9%) with an extra 237 million passengers a year on routes to, from and within the region according to the International Air Transport Association. The UAE, Qatar and Saudi Arabia will experience robust growth of 5.6%, 4.8%, and 4.6% respectively with a total market size of 383 million passengers.

Speaking ahead of the event, head judge, chef, airline catering consultant and writer, Jeremy Clark said:

“The GCC leads the world when it comes to aviation sector expansion and innovation and, with passenger volumes continuing to rise, supported by regional carrier fleet expansion and ambitious network programmes, this is fueling demand for onboard catering services and providing an attractive target market for many mainstream food manufacturers.”

SIAL 2016 will feature more than 900 exhibitors, 500 VIP hosted buyers, and 22,000 food, beverage and hospitality visitors with an impressive 36% of visitors from the foodservice and HORECA sectors. Attendees will enjoy three days of business, networking and knowledge sharing, with access to niche conferences and innovative show floor events.

SIAL is organised in cooperation with Strategic Partner, Abu Dhabi Food Control Authority and supported by Abu Dhabi Chamber as Host Sponsor and in collaboration with Abu Dhabi Food Festival. Al Dahra Agriculture is headline sponsor with Jenaan Investments the Diamond Sponsor and Emirates Food Industries Gold Sponsor. Emirates International Group for Food and Agriculture and Al Rawabi are Silver Sponsors; Mawasim are Bronze Sponsors; LuLu is the official Retail Partner; Etihad Airways is the Official Airline; and Emirates Culinary Guild and World Association of Chefs are Culinary Partners.



Posted by : GoDubai Editorial Team
Viewed 15372 times
Posted on : Thursday, November 24, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : UAE 45th National Day Treats
Next Story : K-Food Fair to boost cultural and trade relations between UAE and South Korea
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Nothing says ‘I love you' quite like MKS Jewellery Valentine's Day Top Picks
Delightful Duo Of Elegant Timepieces Make For A Special Valentine Day's Gift
Great offers this February on Glambeaute.com
Ralph Lauren offers the spring 2019 collection
Mesmerizing Gift Sets and Perfume for Her
Valentine's Day Gifting Guide
Introducing Supergirl Make-Up
Classic Smoky Eyes with Essence
The Rado HyperChrome Ultra Light
Le Meridien Al Aqah Beach Resort Rolls out Fabulous Deals for February
Chronoswiss Shows Off Twin Limited Edition Flying Grand Regulators
The Valentine watch collection by Coach
GUESS Launches JEANS SS19 Collection for Women
Innovative, Adventurous and Accurate. It's what pilots need in a timepiece. And ...
GUESS Launches Kids Collection
212 VIP Extra Limited Edition
Emirates Post commemorates silver jubilee of Emirates Center for Strategic Studi...
Deadline extended to register for first ever Dubai Corporate Sports Championship
Billy is 40 years old..
Dubai's first building biologist receives global recognition
The Fall 2019 Michael Kors Collection Runway Show
NuFACE launches in Bloomingdales and Harvey Nichols!
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, bef...
Lenovo announces Lenovo Truscale™ Infrastructure Services – a consumption-based,...
Pirelli gives New Ice Zero 2 Studded Tyres Their Debut on Ice in Sweden at the W...
Chrono 4 Grande Taille Limited Edition - another classy reiteration of an iconic...
Dubai Customs receives Oman Chamber of Commerce delegation
Exclusive position in the front row of the grid: The BMW M850i xDrive Coupe Firs...
Robinsons to launch its new luxury lighting department – the latest addition to ...
Valentines Day Gift Guide from Anker
Caroline Wozniacki chasing more success at Dubai Duty Free tennis championships
GSK sets to improve antibiotic adherence in the UAE with a new patient-friendly ...
Is the runway ready for HONOR View20 Moschino edition - the season's most covete...
Dubai Cares and UNICEF announce the Dubai Declaration on Early Childhood Develop...
UAE supermarket chain Al Maya group to launch products from Woolworths Australia
Greece partners with VFS Global to launch Visa Application Centres in the Kingdo...
Wellness Saturdays with H Retreats
Abu dhabi Grand Slam® Jiu-Jitsu World Tour fifth and final leg of season 4 heads...
10 things you didn't know about Space Grill
Airbus and Emirates reach agreement on A380 fleet, sign new widebody orders
Jaguar Land Rover expands Ingenium family with straight six-cylinder petrol engine
Create a Valentine's meal to remember with LG
Ministry of Health and Prevention Launches its Media Campaign as Part of the “Wi...
Okadoc helps UAE patients find a doctor and book an appointment online instantly
39 days shopping extravaganza brought grand success to 13 participating malls
Aster doctors rescue 25-day old baby from rare flesh-eating infection
Aetna supports Dubai Cares' Walk for Education with sponsorship
6.5 million worth of prizes won by jewellery shoppers this Dubai Shopping Festival
WCU: Commodity markets roll over as macroeconomic concerns weigh
HH Sheikh Saeed Bin Hamdan Al Maktoum Cup First Ever 30 Goal Handicap Exhibition...