Dubai, UAE, November 16, 2016: After making its international debut with an outlet in Dubai, Joe's Crab Shack now enters the Emirate of Abu Dhabi with its newest branch in the UAE. Joe's Crab Shack officially opened its doors on the 6th of November at the city's popular shopping destination, Marina Mall. The American casual dining restaurant finds its franchisee partner in the Saleh Bin Lahej Group (SBLG) - Hospitality Division that aims to connect with a diverse range of consumers across a broad spectrum of cuisine offerings. With its latest branch in Abu Dhabi, Joe's Crab Shack counts amongst its goals continually striving as much as possible to be the best in “Service, Quality & Value,” and to lead the American and Seafood market in the UAE.
Commenting on the inauguration, Mohamed Saif Al Delail, the Chief Executive Officer of SBLG “Hospitality Division” said, “It is our pleasure to be bringing the very popular American seafood restaurant, Joe's Crab Shack to Abu Dhabi. This is a momentous occasion for the Group and we intend to further the growth and success of SBLG and provide individuals with job opportunities through more such openings. Our customers are our most important asset and we aim to offer them a comfortable and improved food experience on the whole.”
With a regular spell of eateries being added to the SBLG - Hospitality Division portfolio, the Group ensures that it continues expanding its presence in the UAE by entering new markets and providing a wide range of customer experiences where it comes to food.
About Saleh Bin Lahej Group- Hospitality Division
Saleh Bin Lahej Group-Hospitality Division has been operating from its humble beginning in 1997, opening the first Chili's Restaurant in The United Arab Emirates at Al Garhoud, Dubai on the 24th of May. Since then, the Hospitality Division has continuously grown with agreements in place with 5 major International Franchisors across the United States of America. Today, the Hospitality Division is operating 5 Casual Dining Restaurant Brands, namely Chili's, Romano's Macaroni Grill, El Chico, Cantina Laredo and Joe's Crab Shack. With a Total of 50 Branches around the GCC, the Hospitality Division has been nurturing more than 1,700 Employees. Saleh Bin Lahej Group-Hospitality Division continues to grow. As we understand the value that our brands play in developing sustainable growth, we continue to develop an aggressively comprehensive portfolio that allows us to connect with a diverse range of consumers across a broad spectrum of cuisine offerings.
About Joe's Crab Shack:
Born on a road trip along the Texas coast, Joe's Crab Shack was created to share the southern seaside with the world. That's why we've been serving fun-loving people and family's great food, drink and memories since 1991.
The much-awaited American beach-themed casual dining concept hailing from Texas, has finally opened its doors in the UAE. This is the chain's very first venture out of the United States. It's very first UAE store in The Dubai Mall is aptly located on level 1 right behind the Dubai Aquarium with scenic aquatic views. The UAE branch started operations Sep 2015, and we opened our second branch in Dubai at the Dubai Festival City on Sep 2016.