The new Quattroporte: restyling and range strategy for a new product experience
Dubai, UAE, November 8, 2016: After three and a half years of unprecedented success in the international markets, the Quattroporte continues its success story that commenced over 50 years ago by undergoing a substantial restyling. The new flagship was unveiled at the Salon Des Grandes Complications event at the Dubai International Financial Centre by Al Tayer Motors, the official importer-dealer for Maserati in the UAE.
Special private previews of the new car will also be held throughout the day at the Premier Motors' Maserati showroom in Abu Dhabi on 16th November and at the Al Tayer Motors showroom in Sharjah on 28th November.
“The Quattroporte was born when Maserati decided to lower the engine of a race car into a four-door - “quattro porte” - salon car in 1963. Nobody had done anything like that before and until today the Quattroporte drives with a Ferrari produced engine. A legacy that now continues with the new model,” said Hossam Hosni, Vice President, Maserati, Al Tayer Motors.
The restyled Quattroporte's exterior can be recognised by the new bumper design with matte black profile at the front and the matte black extractor at the rear. Even the new front grille, a centre piece of the Maserati identity, evolves into a new shape inspired by the Alfieri. It is more pointed and imposing, and introduces new vertical chrome elements in contrast to the deepness of the shark nose effect. Other distinguishing details of the new Quattroporte are the matte black side skirts and the exterior mirrors, slightly restyled as well to incorporate some new technical features.
On the interior, the redesigned central dashboard now accommodates a high resolution 8.4” screen with multi touch function. The central, lower console has also been redesigned and now features a rotary knob for volume and functions control.
The new infotainment system is compatible with both the Apple CarPlay and Android Auto smartphone mirroring functions. The new Air Quality Sensor substantially improves the comfort for the occupants through an intelligent sensor and a signal analysis system that calculates the external pollution levels and prevents polluted air and toxic gases from entering the cabin.
A new package of Advanced Driver Assistance Systems is available as an option in the new Quattroporte. It includes Adaptive Cruise Control with Stop & Go, Lane Departure Warning, Forward Collision Warning with Advanced Brake Assist and Automated Emergency Braking as well as a new Surround View Camera.
With the restyling of the flagship, the Quattroporte, Maserati launches a new trim strategy in order to offer its highly demanding clientele the additional choice of two unique trim lines that emphasize the two key pillars of the brand's DNA: GranLusso and GranSport. Each trim level was conceived to meet the needs of clients that seek a differentiated and unique product in the luxury sedan segment.
The GranLusso can be recognized by the new front lower fascia design, while the rear is characterized by a sculptured retroreflector and a body coloured spoiler. The exterior look is completed by 20” Mercurio rims and black painted brake calipers. In the cabin the GranLusso soul is emphasized by either full premium leather or the Ermenegildo Zegna Edition interior that features a patented silk fabric. The cabin ambience is further refined thanks to fine wood inserts and further comfort oriented equipment.
The GranSport trim underscores the sportive character of Quattroporte. On the front revised centre and side air intakes improve the cooling function while showcasing an aggressive front area. The lower fascia is linked to the grille with aerodynamic inspirited splits. The back is characterized by a prominent composition between a centre fuselage and two side pockets that focus the attention on the exhausts. An aggressive black piano spoiler completes the rear view. The Quattroporte GranSport is fitted with 21” Titano rims and features gloss black finish on the bumpers, red brake calipers and blue inserts in the front Trident and side Saetta logo as, well as blue Tridents on the hubcaps.
The interior of the Quattroporte GranSport offers a significantly heightened sporty experience with the brand new sport seats, the sport steering wheel - in carbon fibre version or full leather - fitted with aluminium gearbox paddles and the inox sport pedals, as well as high gloss Piano Black wood trim on the dashboard. As further opportunity of customization an optional Exterior Carbon Pack is available for the GranSport trim to further enhance the sporty exterior.
- Exterior restyling
- Cx improved by 10% with the adoption of electric air shutter
- New GranLusso trim with individual contents
- New GranSport trim with individual contents
- 3.0 V6 petrol version with additional 20hp (now 350hp)
- New infotainment system with high resolution 8.4” capacitive touch screen
- Redesigned central console with rotary knob
- Standard Air Quality Sensor on all versions
- Advanced Driver Assistance Systems optional package
- Adaptive Cruise Control with Stop & Go
- Lane Departure Warning
- Forward Collision Warning with advanced Brake Assist
- Automated Emergency Braking
- Surround View Camera
- New Electronic Parking Brake