GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share

AED 150,000 donated by Procter & Gamble to Dubai Cares towards the purchase of books for children in need

Dubai, UAE, October 19, 2016:  Shoppers at LuLu Hypermarkets across the UAE have played an integral role towards the donation of AED 150,000 to Dubai Cares as part of a cause-related marketing campaign that ran from September 24th to October 2nd 2016. The campaign, which aims to support reading and literacy for children in developing countries, consisted of a partnership between Procter & Gamble (P&G), Lulu Hypermarkets and Dubai Cares, wherein for every select P&G brand purchased during the ten days throughout LuLu Hypermarkets in Abu Dhabi, Dubai and Sharjah, P&G made a donation to Dubai Cares towards the purchase of books for children in need.

The campaign, which was a first between LuLu Hypermarkets, Dubai Cares and Procter & Gamble, was very popular among shoppers in the UAE, which underlines the importance consumers place on supporting charitable causes. “We've been surprised by the level of support that our customers have shown towards this campaign,” said Shabu Abdul Majeed, Director for Retail Operations at LuLu Group International. “They've told us, ‘we want to see more initiatives that will empower those in need, particularly children.' We were delighted to have introduced this concept with P&G, and come up with a cause that will have such a positive impact on education for future generations.”   
 
Speaking on behalf of Dubai Cares, His Excellency Tariq Al Gurg, Chief Executive Officer of the organization added: “Education is critical to every child's development and yet, millions of children around the world do not have access to quality education. This deprives them of the foundations required to develop their skill set, achieve professional and social success and raise their personal and community's potential. This campaign, in partnership with Procter & Gamble and LuLu Hypermarkets, has not only helped us raise funds that will provide books for children in need, but has also helped raise awareness about the role education plays in empowering children, their families and their communities.” 

As part of its global commitment to sustainability, P&G runs initiatives that are designed to improve the lives of children and their families. This education-focused campaign, which was designed specifically with LuLu Hypermarket shoppers in mind, is set to run again in the coming year.    

“As a company, our goal is to improve the lives of consumers worldwide and concepts such as this give our shoppers an opportunity to do the same,” said Khaled Adawi, Director for Procter & Gamble in the Arabian Peninsula. “We're grateful for our engagement with both Dubai Cares and LuLu Hypermarkets, which has enabled us to bring this concept to life. We're even more grateful to LuLu Hypermarket shoppers for their overwhelming support. On behalf of P&G, I'd like to say thank you.”



Posted by : GoDubai Editorial Team
Viewed 26382 times
Posted on : Wednesday, October 19, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : McDonald's UAE opens its Doors to the Public to offer ‘Behind the Scenes' Kitchen Tours
Next Story : KFC Kuwait achieves the highest records for global food quality standards in the Middle East
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Introducing the GUESS Jeans Fall 2018 Collection
Cerruti 1881 MOLVENO timepiece and cufflinks
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Hour Choice presents Coach Astor Collection
Nazih Introduces New Dr. Renaud Skincare Range
Carl F. Bucherer Presents Adamavi Collection
Business Wear by Hugo Boss
Head to Modhesh World for Summer Fun Before the School Run
Five Awesome Reasons to Visit LEGOLAND® Dubai During the Eid Al Adha Holiday
The new Rado HyperChrome Chronograph in bronze and high-tech ceramic
Back-to-School Shopping Made Easy with SOUQ.com
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
Spectacular live entertainment for the entire family at Majid Al Futtaim malls i...
Eid Gift Guide 2018
The Marriott International cyclist team completes 600km R2A cycle challenge
New Addition to the HUAWEI Nova 3 Series: On-trend and fashionable HUAWEI nova 3...
Eberhard & Co. immortalizes a legend
Trend Alert! Clueless About Plaid? kate spade Found Fresh Ways to Showcase the G...
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
The Moon Collection From Lacoste
OMEGA Showcases its Passion for Golf at the 2018 PGA Championship
‘The Little Things' That Makes Summer All The More Enjoyable
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
XTouch Announces the Launch of the Robot Family Range of Rugged Mobile Phones
American Eagle Takes It to the Ne(X)t Level With Fall Jeans Campaign
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Let your kids enjoy some dancing at James & Alex Dance Studios
FREE DANCE WEEK is back at James & Alex Dance Studios
The new Hamilton Khaki Field Mechanical
Why Are Chipmakers Making Smaller and Smaller Processors?
VIP Golf Austin Offers Golf Packages For the Avid Tourist
Raymond Weil unveils a new collaboration with Marshall Amplification
Chronoswiss Limited Edition of Flying Grand Regulator Skeleton
Eyesight restored in a rare case of Optic Neuritis
Aperitivo di Ferragosto
Dubai Tourism Publishes ‘12 Steps Towards Sustainability' Manual to Guide Hotels...
LG to Introduce Advanced Stylers With Ai Voice Recognition and Mirrored Glass De...
Samsung Launches the Galaxy Note9 in the UAE
Free Wellness Workshop to address Physical and Mental health issues
Aster Disaster Support Team mobilized to help Kerala flood victims
Department of Culture and Tourism – Abu Dhabi brings excitement to children at S...
Mohamed Bin Zayed Majlis for Future Generations Announces its Second Edition
Carried out by Kalimat Foundation for Children's Empowerment
Freight Growth Slowdown Continues In June
DXC Technology and Amazon Web Services (AWS) Collaborate to Modernize IT Service...
RERA Partners with CBD to Offer Escrow Services for Owners' Association
Secondary Infertility: A Confusing & Emotional Ride Affecting Millions of Women
Turkish Airlines posted USD 258 million Operating Net Profit in the first half o...
Baroncelli Big Date collection from Mido