GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share

Dubai, UAE, October 16, 2016: Tetra Pak, the world's leading packaging and processing solutions company, has opened the first Customer Innovation Centre (CIC) in the Greater Middle East & Africa region. The centre will help food producers identify new growth opportunities through a collaborative innovation journey – from idea generation, to product design and market launch.

The centre provides experimentation with food and beverage concepts, it is equipped with the latest tools and technologies designed to support brainstorming, research, product design and development, as well as formulation testing.

“For years, Tetra Pak has shared market insights and product concepts with its customers. Now, with our new Customer Innovation Centre, we are able to support brands in a more collaborative and comprehensive way to ensure they maintain their competitive edge,” explains Philippe Illig, Director Marketing and Product Management for Tetra Pak Greater Middle East and Africa Region. “Every one of our customers has different opportunities and challenges. We tailor our services to suit every brand, helping customers deliver innovative product solutions that meet their own needs, as well as those of the consumer.”

Offering direct access to tools, competencies and a global network of experts, Tetra Pak will be working with customers to understand their ambition, exploring potential opportunities, defining brand positioning, prototyping product formulations, designing the package, supporting the launch, evaluating consumer feedback and finally refining the product until it achieves market success.

The Dubai CIC is part of a network of Customer Innovation Centres currently being opened by Tetra Pak in key locations around the world, including USA, Brazil, Singapore, and Sweden.

Tetra Pak has been operating in The Greater Middle East & Africa for over 60 years – the company has over 400 partnerships with leading food manufacturers, a presence in 49 countries, 21 sales offices and five packaging material plants in the region.

It is worth noting that, Tetra Pak is participating in Gulfood Manufacturing 2016 for the third time. This year's participation is under the theme of “Future Ready” reflecting that Tetra Pak is ready to provide innovations and services to make FOOD safe and available, to the PEOPLE of the communities in which the company operates. The theme also indicates that, Tetra Pak is ready to provide packaging and processing solutions, technical services and market insights that supports the FUTURE growth of its customers' business and the environment.

Tetra Pak will be located at Gulfood Manufacturing on Stand Z6-G8/Z6-E8 in Za'beel New Hall, Dubai World Trade Centre.



Posted by : GoDubai Editorial Team
Viewed 14189 times
Posted on : Sunday, October 16, 2016  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Premium, fast casual food concepts on the rise in UAE
Next Story : Dalloyau Set to Dazzle as it Launches in Mirdif City Centre
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo
Achieve whiter teeth at home with Spotlight Teeth White Strips
Noble™ Anti-aging Skin Care Products
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
UAE National Day celebrated in Skyline Carnival 2017
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment
Calvin Klein Presents Steadfast Collection
SUC signed MOU with Waldorf Astoria Ras Al Khaimah
SUC conducted Tour Guide Training Program for SCTDA
Mohammed bin Rashid Launches UAE Astronaut Programme
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons
Eberhard & Co. celebrates 130th Anniversary with special commemorative Edition C...
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries
Gift gorgeous skin this festive season.
British Orchard Nursery wins the BIZZ Award for the 2nd year in a row
Time for Some AIGNER Love
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Coach Women's Lex Stainless Steel Bracelet Watch Collection
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
Dubai Land Department Launches its Smart Archiving System
Together for Egyptian Cinema: A Million happy viewers
Feast your way into the festive season at The Coffee Club
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Ju...
Robinsons National Day Trunk Show
Svelte BU4108-11H dress watch in black and rose gold plating makes an impact
BOSS watches presents Navigator Collection
Gourmet Gifting at Tub of Butter
Hottest Smartphone ever! Go get a true luxury phone from HUAWEI
Over 200 developers across India participate in CREDAI's Indian Property Show
Globally-Renowned Modest Fashion Week Debuts in Dubai This December
Absolutely Rejuvenated Skin to Start the New Year
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
Unilever's Lipton Jebel Ali Tea Factory First in MENA to Achieve Bronze World Cl...
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
More Than 6,000 Bears Donated to Toys With Wings & Emirates Red Crescent for Nov...
Ghantoot present 17th Emirates Open Polo Championship International
Epson to showcases the future of large laser display technology at InfoComm MEA 2017
Dubai Customs reaffirms efforts to combat counterfeit goods with Japanese partners
Awqaf and Minors Affairs Foundation, Family Village Celebrate 46th UAE National Day
Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv...
The Verses of Peace Exhibition begins at the Abu Dhabi World Trade Centre
Green Hope on Former US Vice President Al Gore's 24 Hours of Climate Reality telecast
China Homelife 2017 Strengthens Sourcing Opportunities with Higher Exhibitor Par...
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
Strong Airline Profitability Continues in 2018
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
Phumzile: UN Women uses rigorous methods to monitor and evaluate its programmes
Indian realty in revival mode, says industry expert