- Recorded a footfall of 23,000 on Friday, the highest number of visitors on a single day in the history of the exhibition
- Healthy returns for exhibitors who expressed satisfaction over the turnout and sales
- Happy visitors enjoyed the weekend with family and friends indulging in the different fun activities the night market offered
13th July 2015, Dubai, UAE: As curtains came down on the 4th edition of Ramadan Night Market on Saturday, the event boasted a staggering 116,000 visitors to the market in the past 10 days with the footfall of around 55,000 in the last three days. Held in Sheikh Rashid Hall, Dubai World Trade Centre from 2nd July to 11th July, the night souq once again brought happiness, excitement and fun in the lives of thousands of people, particularly families, which came in droves to experience the sights and sounds of the bazaar. Fantastic bargains, massive variety of scrumptious food, exclusive gaming zones for kids and teenagers and attractive features, such as living statues and the famous mirror man, ruled this year's event, which raises the bar every year. Exhibitors, too, expressed satisfaction over the sales and the phenomenal turn out at the event and plan to return next year with a bigger variety of stock.
“We made quite a decent profit,” said Yorgen, salesperson at Kulfilicious. The stand, with it funky décor and traditional Indian milk ice cream, was quite popular among visitors belonging to various backgrounds. “We were not expecting such great sales, to be honest, so it felt good when business did so well. We will definitely be returning to the market next year.”
While food stalls by and large did thriving business, other retailers, especially those selling garments were also quite happy with the rewarding financial returns. Exhibitors also felt that the exposure their brands got at Ramadan Night Market will go a long way in boosting business.Young brands particularly, and those retailers who work out of home and warehouses appreciated the platform that the souq provided and the recognition it got them.
Sanal of Cutting Chai, the gold sponsor of the event, added:“The visitors' response was great. With more than 100,000 visitors, this has been huge affair, and we alone recorded as many as 1000 people who visited our stall each day. And we can safely say that this stint at the souq will enhance our business in terms of recognition and sales even outside this hall.”
Many visitors claimed to have made more than one trip to Ramadan Night Market not just to shop, but to breathe in the vibrant environment, browsing through knickknacks, watch their kids enjoy themselves in play area and to try their luck at different fun games. Weekends were especially busy with throngs of people pouring into the market for some serious shopping, to stock up a few gifts, or tosimply sample the mouth-watering array of cuisines displayed in the centre of the hall. With over 50 food stalls, shoppers expressed a great delight in the wide variety of foods, some claiming to have made multiple visits just to gorge on the amazing culinary feasts.
Samantha Cordeiro Miranda, Brand Manager of event organizers Sumansa Exhibition said: “Over the past four years, Ramadan Night Market has become a significant event on consumer calendars of both visitors as well as exhibitors.The turnout has been amazing; last Friday alone we recorded an astounding 23,000 visitors which is a record in its own right. The increasing number of stalls and the fact that people made repeated visits to the market simply drives home the rising popularity of the event and the fact that it is beneficial for both groups. We hope that this relationship will continue in years to come.”