The city's glitterati to attend grand opening of the elegant boutique later this month
Abu Dhabi, UAE, December 4, 2014: Abu Dhabi's luxury shopping scene undergoes a beautiful and distinctive addition in artistic luxury and impeccable taste this month as iconic and renowned jewellers, Mouawad celebrate the opening of their exclusive new boutique at Abu Dhabi's Nation Towers, Nation Galleria on the first floor.
The new space promises to be a chic, elegant destination for haute joaillerie, indicating an exciting new step in regional expansion for the group, and it will also be a welcome destination for the city's jewellery lovers to indulge in their passion for the very finest gems, watches and beautiful objects.
“With the opening of this boutique, discerning shoppers and jewellery aficionados in the nation's capital will have access to 157 square metres of elegant space housing some of our most enthrallingly beautiful and wearable pieces,” says Pascal Mouawad, CEO Retail Division. Sparkling throughout the new boutique will be signature Mouwad haute joaillerie sets, boutique collections, watch collections and stunning objets d'art, all of them with the high quality, reputation, beauty and distinctive character of a piece entirely designed and produced by Mouawad.
Invitees to the boutique's glittering opening event this month will be among the first in the city to experience Mouawad's distinctive store design, with sumptuously inviting grey and gold interiors which are the hallmark of the brand and the warm, relaxed welcome for which Mouawad is already so well known.
A reflection of Mouawad's new generation of boutiques, the prestigious location in Abu Dhabi is the second such to open in the United Arab Emirates. Mouawad was proud to first launch its new look and feel in 2010 with the opening of the Dubai Mall boutique as an expression of its enhanced brand strategy and direction, and is certainly no less proud of this, its very latest effort in Abu Dhabi.
As with everything Mouawad undertakes, this 123-year old family business turned trusted brand does nothing by half measures. The Abu Dhabi store takes the idea of customer service to a whole new level with the introduction of a luxurious and private VIP room set aside just for clients to experience and try on select pieces from Mouawad's exquisite and renowned jewellery and renowned watch collections. It all takes place within a welcoming ambience, where rich furnishings, sophisticated elements and the understated Mouawad luxury and glamour come together in style.
“As our loyal clients already know, Mouawad has an important presence in Dubai, with its Dubai Mall boutique,” adds Pascal Mouawad, “With the opening of our second boutique in the nation's capital, we are committed to rapid growth and expansion in this region in the near future.”
As part of this growth, Mouawad plans to cater to its select audience with a wide variety of jewellery lines and collections that encompass various themes, styles and attitudes. “We are looking forward to extending a warm welcome to our clients at our new Abu Dhabi store. “ said Pascal Mouawad. “We hope that this is just the beginning of a long and happy relationship over many generations with our valued clients in the region.”
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