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Défi Cellulite, The Intensive Corrective Cream from Thalgo Professional wins at the Cosmétiquemag Oscar Awards, 2014
Since its creation in 1976, Thalgo has become skin care's world-renowned brand. On June 2, 2014, Thalgo's revolutionary product Défi Cellulite Intensive Corrective Cream was awarded the Cosmétiquemag Oscar. This Oscar comes just in time to mark Thalgo's 50th anniversary, being a great acknowledgement of the company's professionalism and 50 years of expertise and innovation. Bernard Sirop ; Thalgo CEO, and Cecile Devoise; Thalgo Marketing director were both present to receive this prestigious award.
“The award is another jewel in Thalgo's portfolio and it couldn't have been earned at a better time than their 50th anniversary”, said Mr. Mohammed Madi, President of Madi International Group. “We're proud to be associated with Thalgo and especially with the brand's significant evolvement and success across the region”, he added.
Défi Cellulite, the Oscar winning product from Thalgo fundamentally corrects the structural alteration of compacted cellulite. The Oxy Active technology, saturated with encapsulated oxygen and rich in Santalum, helps disperse pronounced cellulite and reinforce the skin's resistance to unsightly dimples, for visibly smoother-looking skin.
Encapsulated oxygen helps reactivate cellular respiration processes and encourages lipolysis. Obtained by combining Fucus serratus algae with another plant, Coleus forskohlii , Thalgo's exclusive Oxy Active Technology helps reverse the cellulite-generating process as it works to reactivate tissue oxygenation and reduce excessive expansion of adipocytes. It can be applied every morning and/or night.
This product is highly recommended to women of all age groups with compacted cellulite – (cellulite which is visible when standing without pinching the skin).
And to the Surprise of everyone, Madi International in Dubai had organized a boat cruise event to celebrate the joy of the Oscar winning brand and Thalgo's 50th anniversary together with Madi International's precious clients across the market, in the presence of Thalgo president and other important social figures. As the boat sailed in the middle of the sea, Thalgo and Madi International flags waved together for a remarkable night of fun and celebrations. Not only this, Madi International in coordination with Thalgo has also selected clients from across the region for a special training program in France. The program will include intensive training sessions on Thalgo's Oscar winning product (Defi-Cellulite) along with all other products from the entire Thalgo product range. Through this training, Thalgo aims to enhance their beauticians' theoretical and technical knowledge of the company's practices and products within their salons and beauty lounges.
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