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UAE 5th January 2021 – adidas and Prada return to introduce a new chapter of their ongoing collaborative partnership – blending Prada's expert craftsmanship with adidas' lineage of sportswear innovation. Today, both brands pursue shared commitments to crucial sustainability goals while celebrating two timeless icons: the adidas Originals Forum and Prada's Re-Nylon fabric.


Demonstrating this partnership's commitment to innovation, the adidas for Prada Re-Nylon collection reimagines luxury sportswear through a more sustainable lens. For the first time in the collaboration's history, this collection includes ready-to-wear, accessories, and bags, as well as elevated takes on the adidas Forum High and Low silhouettes. Each piece has been made in Italy by Prada, composed of the brand's signature, infinitely recyclable Re-Nylon fabric.


First launched in 2019, Prada Re-Nylon is a groundbreaking textile created through the recycling of plastic waste collected from oceans and textile fiber waste – it can be purified and recycled indefinitely, with no loss of quality. Prada Re-Nylon is a fundamental reflection of Prada's environmentally conscious ideology and commitment to sustainable practices – woven into the very fiber of its signature fabric. This celebration of Prada Re-Nylon through the adidas for Prada collection underscores a landmark: the shift of the entire Prada production from virgin nylon to Re-Nylon, achieved by the end of 2021.


adidas and Prada are also set to celebrate the inherently innovative spirit of their latest collection with a unique digital activation, bringing brands and people together in a radically inclusive manner. Collaborative by nature, fans of the collection will be invited to participate in the metaverse with adidas and Prada through open-source co-creation.


Delving into and then reimagining the adidas archive, the adidas for Prada Re-Nylon collection sees Prada transform the legendary adidas Originals Forum silhouette.     A balance between luxury artisanal craftsmanship and sporting excellence, the adidas Originals Forum High and Low silhouettes are elevated in their construction with Prada's ground-breaking Re-Nylon textile. The functional and aesthetic identity of the adidas Originals Forum is then playfully reinterpreted, with the addition of removable Prada mini-pouch attachments featuring the brand's signature enameled metal triangle. Simultaneously elegant and subversive, the reimagined adidas Originals Forums also feature luxurious leather Three Stripes details and forefoot overlays, highlighting Prada's world renowned leather-working expertise.     The adidas for Prada Re-Nylon Forum High and Low sneakers are available in monochromatic black and white colorways and arrive in premium boxes with sustainable dust bags, bearing the instantly recognizable logos of each brand. 

 

The apparel and accessories offering sees  Prada turns its focus inward, reworking signature pieces with iconic adidas branding  –  executed in  sustainable Re-Nylon textiles.  The collection includes: the adidas for Prada Re-Nylon Track Coat, the adidas for Prada Re-Nylon Tracksuit, the adidas for Prada Re-Nylon Sweater, the adidas for Prada Re-Nylon Hooded Jacket, and the adidas for Prada Re-Nylon Bucket Hat. Sleek, innovative, and refined, each piece is available in a duo of color iterations – black with white stripes and white with black stripes – detailed with Prada's historic enameled triangle logo. 


Authentically reflecting Prada's design language yet fusing the DNA of both brands, the adidas for Prada collection also features a suite of six expertly crafted bags. A timeless expression of adidas and Prada's house codes, the three larger bags on offer include: the adidas for Prada Re-Nylon Travel Bag , the adidas for Prada Re-Nylon Backpack, and the adidas for Prada Re-Nylon Shopping Bag. Combining unparalleled luxury with functional excellence, the selection of smaller bags includes: the adidas for Prada Re-Nylon Bandoleer, the adidas for Prada Re-Nylon BP Hoodie, and the adidas for Prada Re-Nylon Belt Bag. Each piece is brought to life through the blending of two timeless emblems:  adidas' signature Three-Stripes detailing and the metallic triangle logo of Prada. 
The adidas for Prada Re-Nylon collection launches globally on January 13th, 2022 via Prada boutiques, prada.com and adidas.com/prada.



Posted by : GoDubai Editorial Team
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Posted on : Wednesday, January 5, 2022  
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