United Arab Emirates - January 25, 2021:
OJAR, founded by Sheikha Hind Bahwan, is a fusion of fragrances from the East and the West.
Created as a statement of modernity and traditional harmony, the brand pays tribute to the art and rituals of Middle Eastern perfume making.
The Omani founder is behind the fragrance collection, design, and visual campaign.
“I see perfume as a lifestyle, it is a signature that you bring wherever you go“
OJAR comes from the word HOJARI, which is widely regarded as the finest quality of Frankincense resin in the world, located in Oman's Dhofar mountains. Frankincense is one of the key ingredients of the collection.
OJAR reveals the heritage of the region in a very modern and inspring manner through its collection of unisex perfume oils created and produced by Givaudan.
The renowned Swiss perfume house has created 18 individual fragrances based on the six core ingredients: Oud, Rose, Frankincense, Honey, Sandalwood, and Musk.
The hero product of the brand is its iconic “Absolute “.
The bottle elevates the perfume oil landscape with a never before seen souble cap usage that features a roll on and a glass stick applicator.
The “Absolute “ is an alcohol-free perfume oil, a 20ml travel friendly format. The perfume is 25% concentrated and long lasting.