Dubai, United Arab Emirates, June 28, 2020: As noble UAE healthcare and civil defense professionals continue to safeguard the community while the country receives global recognition for its robust response to COVID-19, ALFAHIM Group demonstrates their commitment to the UAE by launching a group-wide campaign offering them personalized services and discounts in gratitude and appreciation of their extraordinary efforts.
In an interview with Mr. Ahmed Abdul Jalil Al Fahim – Chairman of ALFAHIM Group, he stated, “Giving back is embedded into our way of working; and, the honorable efforts of the UAE's healthcare and civil defense community was crucial to our survival as people and as a nation to combat COVID-19. Those admirable and praiseworthy professionals daily risked their safety for ours; and, in many cases, needed to live far away from their homes to keep their families protected.”
The aim of the campaign is to emphasize the community's appreciation of their extraordinary achievements of going above and beyond for the safety of society. “It's our turn to repay them as best we could, while showing them how important they are to us and the entire community. Therefore, all our operating businesses promise to prioritise every healthcare and civil defense professional ensuring they receive well-deserved exclusivity and an enjoyable experience, whether through reduced residential rents, or complimentary services and discounts at our automotive and hospitality outlets,” added Mr. Ahmed Al Fahim.
Participating businesses under ALFAHIM Group include RMAL Hospitality-managed wagamama restaurants across the UAE, the Fairmont Bab Al Bahr Hotel, Emirates Motor Company Passenger Cars and Commercial Vehicles – the Mercedes-Benz Authorised Distributor in the Emirate of Abu Dhabi; in addition to, ALFAHIM Group's Al Ain and Al Dhafra automotive operations – Eastern Motors and ALFAHIM Motors, respectively. Also part of the campaign are Western Motors – Jeep, Fiat and Mopar – Authorised Distributor in Abu Dhabi, along with Central Motors & Equipment – authorized representative for Bosch Power Tools & Automotive Parts, Bosch Car Service and Taurus in the UAE, as well as Michelin in Abu Dhabi. The newly launched AFM General Distributor of Opel cars in Dubai and the Northern Emirates has also contributed, along with Emirates Property Investment (EPICO) – the real estate arm of the group.
Based on terms and conditions set by the respective business member according to the rights of sale or geographical distribution, the offers range from 10% discount on house rents, 25% discounts on food and beverage, extended warranty and service contracts and reduced rates on cars, free offers on vehicle sanitization and other auto-related aftersales products and services. Additionally, some companies will offer 50% off on labor costs, car replacements for existing customers servicing their vehicles, amongst others, effective until the end of September 2020.
Giving back to society is a core value for ALFAHIM Group instilled by the group's visionary late founder – Abdul Jalil Al Fahim (mercy upon him) since the group's inception in 1958; and, ALFAHIM Group continues to carry his legacy forward by being a responsible corporate citizen through supporting the UAE government in its endeavors and the community at large.