GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Latest olfactory creations on show at Beautyworld Middle East 2018 with global players eyeing US$8.5 billion regional fragrance market

Dubai, UAE, March 07, 2018:  The world's leading fragrance creation houses are taking inspiration from the Middle East to produce their latest perfumes, using the region's rich history and passion for fine fragrances to reveal potential future trends in global markets.  

Creasens from Italy, which specialises in joining perfumery with tradition, research, and creativity, set up its Creasens Atelier Parfums base in the UAE in 2013 to be closer to its favoured customers, and has since used the creative centre as a global innovation hub.  

Eurofragance too in 2015 invested US$2.7 million in a 10,000 sqft Creative Centre in Dubai Science Park.  Used predominantly to create perfume samples based on regional preferences, the olfactory laboratory has been the catalyst of global growth for the Spanish-based company.

Robertet Group from France and Swiss company Firmenich are other examples of world's most well-known fragrance and flavour businesses to establish a physical presence in the Middle East, using the region as an incubator of new ideas and trendsetting perfume creations.

These latest creations and fragrance compounds will be launched at the upcoming Beautyworld Middle East 2018 exhibition in Dubai, where the four companies are among more than 210 exhibitors at the show's dedicated Fragrance Compound and Finished Fragrance section.  

Fragrance Compounds and Finished Fragrance is one of six product groups at the three-day event, and features the world's top 18 global fragrance creation houses. 

Fragrance Compounds and Finished Fragrance is one of six product groups at the three-day event, and features 15 of the world's top 18 global fragrance creation houses including Givaudan, Firmenich, International Flavors & Fragrances (IFF), Mane, Robertet, CPL Aromas, Iberchem, Eurofragance, MG Gulcicek, Sensient, Cosmo International Fragrances, Expressions Parfumees, Technico Flor, Parfex, and Luzi.

All will present their latest creations eager to a regional audience where fragrances continue to be close to the heart.  According to analysts Euromonitor International (EMI), the retail value of the Middle East and African fragrance market is expected to reach US$8.5 billion by 2021, up from the US$6.1 billion level of 2017, maintaining a healthy compound annual growth rate of eight percent.

In the Gulf Cooperation Council (GCC), consumers spent US$3 billion on fragrances last year, with Saudi Arabia (US$1.8 billion), and the UAE (US$674 million), the two big spenders.  The market here will continue its steep rise over the next four years according to EMI, with the GCC's retail value of fragrances estimated to be worth US$3.6 billion in 2021, of which US$2.1 billion will be attributed to Saudi, and US$807 million to the UAE. 

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “Fragrances have always been an integral part of Middle East traditions and heritage, and this continues today with consumers being very knowledgeable and selective about the kind of fragrances they're looking for.

“With the global expansion of perfumes, many countries have converted to the idea and culture of wearing perfumes, but the UAE and wider Middle East for many years already had this culture, which is why it's such a big market and trend-setter now, similar to France, Italy, the UK, or Germany.”

Marco Genovese, Creasens Group General Manager, said: “The Middle East and Africa is a meeting point of different cultures, from where Creasens takes inspiration for creating new fragrances.

“In this way we're also able to anticipate trends in Europe or even reveal in advance new trends in European markets.  In our opinion, the perfume trends for 2018 regarding the oriental olfactive family in particular is the creation of ‘twist' perfumes.

“We can use the Arabian name Mukhallat that is a common word used in Arabian perfumery,” added Genovese.  “It's often used to describe a certain type of perfume oil and literally means mixture. A Mukhallat is usually a mixture of pure oils such as Dehn Al Oudh, Rose, Musk, Sandalwood, and Amber that are combined to create a perfume oil.”

Genovese said Creasens has spread its ‘Made in Italy' brand all over the world thanks to its Dubai branch, which has been key for African, Asiatic and Arabian markets: “Creasens Atelier Parfums in Dubai is an olfactive hub where the global trends in perfumes can be observed,” he added.  “We're taking part in Beautyworld Middle East 2018 to reach potential customers, but also to analyse what our competitors are doing, and to becoming aware of future fragrance trends.”

With an annual turnover of 3.34 billion Swiss Francs at end June 2017, Firmenich is another fragrance force at Beautyworld Middle East, which opens for the 23rd time from 8-10 May 2018 at the Dubai International Convention and Exhibition Centre.

Ian Crompton, Fine Fragrance Director of Firmenich in the Middle East, said: “The Middle East and Africa are key markets for Firmenich as they're fast-growing economies and are constantly evolving.  To add, the local culture has always embraced fragrance lovers as they have been exposed to perfume from a very young age.”

Crompton said layering has been reinvented as far as regional trends are concerned, earning a special place in international perfumery: “In terms of fragrance launches, the last years were a wave of gourmands,” he added.  

“This year seems to be more about finding a new kind of addiction, focusing on finding new sensuality.  Modernised white florals like in Gucci Bloom are quite trendy at the moment also.

”Crompton said layering has been reinvented more than ever as far as regional trends are concerned, earning a special place in international perfumery: “In terms of fragrance launches, the last years were a wave of gourmands like YSL Black Opium, Lancôme La Vie est Belle, YSL Mon Paris and more recently Jean Paul Gaultier Scandal,” he added. 

“This year seems to be more about finding a new kind of addiction, focusing on finding the sensuality in simple things like skin.  Modernised white florals like in Gucci Bloom are quite trendy at the moment also, especially in this region due to its heady aroma.”

Beautyworld Middle East is the region's largest international trade fair for beauty products, hair, fragrances, and wellbeing, and will feature more than 1,600 exhibitors from 60 countries this year.

The other five key product groups at Beautyworld Middle East cover Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, Raw Materials & Contract Manufacturing, Personal Care & Hygiene, and for the first time in 2018, Natural and Organic.

The dedicated beauty showcase will return with inspirational highlights that draw in thousands of beauty professionals every year, such as the Battle of the Barbers, Nail It! By OPI, Quintessence – the art of perfume, the Trend Forum, the Business in Beauty Summit, and Centre Stage by Nazih Group - a three-day educational showcase highlighting the latest trends and developments in the beauty industry. More information is available at: www.beautyworldme.com. 



Posted by : GoDubai Editorial Team
Viewed 13640 times
Posted on : Wednesday, March 7, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The Ultimate Mother's Day Beauty and Wellness Gifts
Next Story : Beauty Indulgences for Mums this Mother's Day
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Marchon Eyewear Summer 2018 Collections
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
24 hour Mega Sale at Dalma Mall!
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
Purify Your Skin with Skin Republic
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
New open-air member of the AMG GT family
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
All Abroad… Mobile Cinema Bus presented by Pert Plus
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Skydance: The Sun – shining amid the immensity of the galaxy
Hair Rituel by Sisley Now available at Paris Gallery
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Lacoste Moon Collection
Boss watches presents Master Collection
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Mido Baroncelli - A Trilogy of Limited Editions
Summer Romance in the air with Max's new seasonal Collection
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Celebrate Eid Al-Fitr with Emaar Entertainment
Medeor 24x7 International Hospital, Al Ain - Quran Competition
Etisalat launches the Middle East's first Apple Watch Series 3 with built-in cellular
Celebrate Eid Al Fitr at Dubai Festival City
GUESS Trend Alert | The Summer Blues
GSK distributes 8,500 ecofriendly Iftar meal bags to people across the GCC
Back to the 90s with GUESS Originals
Nikai Group supports Al Noor Centre with assistive technology devices
Kitchen Design from a Single Source: GROHE Sets Holistic Design Accents with Its...
Hormann Introduces door type V3009 for integration in conveyor systems
Beautiful Freaks
The Dubai Business Women Council enhances the skills of its members through the ...
Year of Zayed Celebrated in a Short Film Featuring Renowned Businessman and Phil...
Emirati double amputee becomes first in the region to receive 3D printed transti...
dnata acquires majority stake in baggage storage and delivery service company, DUBZ
Jawaher Al Qasimi Makes Worldwide Plea to Strike Child Labour at its Very Roots
Emirates Aviation University announces new scholarship awards
The Timekeeping Starts Now!
Maserati joins Cash & Rocket Tour 2018
FBMA Launches The Fatima Bint Mubarak Sports Library
Facebook for iPhone now available in Arabic