GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, March 05, 2018:

● Please give us a brief on yourself

Roberta Ramos is the current Project Manager at Abicalçados, where she has been working for 11 years. Graduated in Social Communication, with Masters in Business Management, Business Intelligence and Leadership. She runs the Brazilian Footwear program, which aims to promote the exports and the internationalization of Brazilian brands. She is a Futurism enthusiast and has recently lead the development of a project called Future Footwear. The project's goals are the increase of productivity and the development of technological solutions for the industry.

● Please can you give us a brief on Abicalçados

Abicalçados, the Brazilian Footwear Industries Associations, acts as an advocate for the interests of manufacturers of shoes, leather upper shoes, leather goods, and travel goods by means of supporting the industry's policies. Abicalçados was founded in 1983. Its members include small, medium and large footwear manufacturers from several different states in Brazil. The headquarters of the Association is located in Novo Hamburgo, the main city in the largest shoe-manufacturing cluster in the country, Vale dos Sinos, in the state of Rio Grande do Sul.

The Brazilian footwear industrial park is one of the most modern in the world. Brazilian shoe manufacturers operate state-of-the-art machinery and equipment, using high-quality raw materials, supplied mostly within the Brazilian domestic market itself.

● How are the Brazilian Footwear brands benefiting from Abicalçados

There are many benefits offered to Abicalçados' members. The association provides different services, such as legal advices, business intelligence papers, activities to educate companies in different areas, such as design, branding, international marketing, exports, etc, trade promotion and image promotion initiatives. The biggest project running in the association is Brazilian Footwear. The Program is a partnership with the Brazilian Trade and Investments Promotion Agency (Apex-Brasil) and aims to promote the exports of Brazilian footwear brands, offering a big scope of activities designed based on market studies, big data, networking and the experience of the professionals involved. Companies members of the Program can have their entry in foreign markets facilitated financially and strategically.

The strategy is designed based on the markets specifies, such as retailers behavior, distribution channels and consumer habits. To meet the demands, we promote trade activities, with matchmaking services specialized in the industry to put together buyers and suppliers.

● What has the response been so far, globally?

One result we are very proud of is the diversification of markets. When Brazilian Footwear was created, back in 2000, Brazil exported shoes to 95 countries. Today, Brazilian shoes can be found in over 150 countries. This diversification makes us less dependent on one specific country and less vulnerable to economic variations. Besides that, we stopped being a 'private label' only industry and became inserting strong brands in important and relevant markets. Today, our offer includes not only the known flip flops, but also ladies, children and men shoe brands in different markets, according to the type of product demanded.

● What is the response been so far in the Middle East region

The Arab Emirates became a priority market in 2015, since for years the market has stood out in the international scenario, presenting a significant potential of demand for Brazilian footwear. In 2017, US$ 48.7 million and 7 million pairs were exported to the Middle East, which accounted for 6% of the volume of footwear exported by Brazil. Because of its strategic location in the eastern region and good business conditions, the UAE is a hub to the area, giving access to other markets in the Middle East. The constant expansion of imports keeps the country as a strategic one for the Program. Between 2010 and 2016, shoe imports from the UAE grew by an average of 10.6% per year in dollars. Meanwhile, Brazilian exports of the product to the Middle East grew 48% in volume, accumulated in 7 years (from 2010 to 2017). The influence of Brazilian Footwear program is noticeable, as among supported companies, the UAE is the 11th main market. Those companies represent 90% of the total amount of Brazilian shoes exported to the country. 

● Please give more details on availability of the footwear

The Brazilian footwear industry is very diverse. We have about nine clusters, specialized in different types of shoes. We have strong manufacturers still producing performance shoes for the biggest international brands, as much as factories of children shoes (even one specialized in girls and another in boys), producers of men shoes that goes from the classic styles, until ones with high comfort technologies, and of course, the biggest segment, ladies shoes. This last one, includes many different styles, combining comfort, design and personality.

 



Posted by : GoDubai Editorial Team
Viewed 11742 times
Posted on : Monday, March 5, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Max launches its Inaugural Abaya Collection
Next Story : Abicalçados appoints Yardstick Marketing to support Brazilian Shoe brands in the UAE
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Interview with Asil Attar, CEO of Al Yasra Fashion
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Festive Gift Sets from Bubble T
Get Ready for Party Season with Lottie's new make-up hits
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
DKNY Launches (Limited Edition) Holiday 2018 Collection
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Winter wool Christmas must- haves
New 1948 Seamaster Watches Join the Ranks'
Samsung Galaxy A9 – Designed to capture the world in its fullest
Chic and Stylish Wraps with a 3 in 1 effortless concept
Michael Kors Collection Transeason 2019 Press Presentation
Santa is Coming to Town!
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Dubai Shopping Festival Wednesday Specials at The Smile Bar
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Bus...
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory
UAE students win top awards at international math competition in Malaysia
Enjoy 11 exciting new street entertainment shows at BOLLYWOOD PARKS™ Dubai
Get Party Ready with Champion Cleaners
'Introducing the GUESS Jeans Fall 2018 Collection'
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven indi...
Marni Introduces Marni Rothko, A 7-layer Acetate Frame With a Vivid, New Color ...
Over 80 developers showcase top projects at Indian Property Show in Dubai
Ring in the New Year With Four Firework Shows at Dubai Festival City Mall
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...
Puma and Hasbro Announce New Collaboration
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
Model of the Year Takes Camo to Catwalk Level
Over 2,000 Cyclists Took Part in the Cycle Challenge of the Year
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
His Highness Sheikh Saud discusses collaboration with British Consul-General And...
Listen to the Autism Beat Gala Dinner at Atlantis - The Palm
Bawabat Al Sharq Mall is all set to welcome an exciting festive season with 'Wi...
SAVEX 11 TO 15 DECEMBER 2018
Arla Foods launches initiative with UAE Ministry of Education to promote healthi...
Extra Fort Automatic continues to set style standards
CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE
Al Hosn Now Open to the Public
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
Julphar to Launch Wearable Insulin Delivery Device in GCC
Johnny Depp Wears a Corum Bubble Skull
Joe's Backyard Opens at the Holiday Inn, Dubai Festival City
Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the...
Dubai Islamic Bank triumphs at Islamic Business and Finance Awards 2018
University of Balamand Dubai and Emicool agree MoU for student scholarships
Health Authorities advocate early screening for prevention of cardiovascular disease.
Al Ghurair Centre Teams Up With Nike to Support Its ‘We Play DXB' Campaign