Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> LifeStyle

  • Yardstick Marketing with its varied portfolio clientele globally will extend its full-fledged support to undertake a strategic mass media outreach towards the Brazilian Shoe Brands in the UAE 
  • The Brazilian Footwear is an exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) aiming to increase exports and exposure of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
Dubai, United Arab Emirates, March 03, 2018:  Yardstick Marketing Management, an integrated consultancy that delivers accountable, effective and thought-provoking strategies in all aspects of media is appointed by Abicalçados to increase exports and exposure of Brazilian footwear brands in the region.  Yardstick Marketing with its varied clientele will extend its full-fledged support to undertake a strategic mass media outreach towards the awareness program in the region.  
Commenting on the partnership Roberta Ramos, Abicalçados' Project Manager said, “Each of the Brazilian shoe brands possesses uniquely beautiful attributes that define the regions cultural beginnings. With the largest shoe cluster in the world, Brazil is conquering markets that are more and more demanding, thanks to a diversified production that meets the orders for all the quantities for anywhere around the globe, with products with prices, styles, designs, fashion, quality and outstanding cost and benefit. With Yardstick Marketing onboard we are hopeful to reach out to the target market owing to the great amount of experience they bring along with themselves.  We are looking forward to a large number of shoe exports to the region.” 
Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai said, “We are extremely pleased on our appointment with Abicalçados. The United Arab Emirates being a melting point of different cultures is always on the lookout for unique designs that are acknowledged all around the world and we are very delighted to introduce them to our markets. Research shows that footwear trends in the region will be heavily influenced by the international fashion scene, where consumers look for latest styles along with comfort and high quality when buying. Having worked with a number of associations earlier we are looking forward to a fruitful association.”

Posted by : GoDubai Editorial Team
Viewed 8930 times
Posted on : Saturday, March 3, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Roberta Ramos is the Project Manager at the Brazilian Footwear Industries Association (Abicalçados)
Next Story : ZARA flagship store officially opens at Dubai Festival City Mall
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ Glambeaute.com
Filorga Launches Lift Range
Nissan's e-POWER technology wins environmental award
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Drink yourself to looking younger with Skinade
The V-Tox Facial by Linda Meredith Skincare
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
Corporate Power Dressing redefined at Kachins Signature
Al-Futtaim Honda launches 10th generation Honda Accord
The only line you'll love in your face – your perfect jawline!
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
ba&sh's Spring-Summer collection 2018
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
Raymond Weil introduces the Maestro Blues
Top Picks for Babies & Kids @ Glambeaute.com
GUESS Unveils the Kids Spring 2018 Collection and Campaign
Cadillac Alghanim kicks off world-class opportunity in Kuwait
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
The Spring Summer 18 Womenswear Collection
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
IKEA launches the OMEDELBAR limited-edition collection!
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Samsung Mother's Day Blurbs 2018
The Collection by Phuong Dang
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Inaugurates SIKK...
Join the UAEs first Women's Warrior Challenge.
Scuderia Ferrari Father & Son Gift Set
From Jade to Diamond
SOUQ welcomes 3M's innovative products to serve everyday customer needs
Chloé Reinterprets the Iconic “Carlina” Sunglass With an Exclusive Twist Motif
The era of Quiet Rebels
Lufthansa Group achieves best result in its history
Agreement signed in the presence of His Highness Sheikh Mohammed Bin Zayed Al Na...
Business of beauty goes green at Beautyworld Middle East 2018 as Natural & Organ...
2XL launches “Caspar” living room collection in grey
Dubai WoodShow takes off with more than 300 exhibitors from 55 countries and six...
Galeries Lafayette Le Gourmet Food Fest returns back to City Walk
10 Must-see Activities at Dubai International Horse Fair This Week
TAG Heuer Continues its Automotive Legacy On & Off the Track with 3 New Contempo...
Turkish Airlines Closes Airbus and Boeing Orders
Blackberry® Keyone Bronze Edition Available Now in the Middle East
The Bremont 1918 Limited Edition Collection
LACOSTE reveals a new feminine watch collection - the Kea family!
Keventers unveils Kids Special Menu for Mother's Day
Emirati woman grabs first place in women's category of 18th Fazza Open Champions...
Boss watches presents Magnitude collection – a new angle on time!