GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Yardstick Marketing with its varied portfolio clientele globally will extend its full-fledged support to undertake a strategic mass media outreach towards the Brazilian Shoe Brands in the UAE 
  • The Brazilian Footwear is an exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) aiming to increase exports and exposure of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
Dubai, United Arab Emirates, March 03, 2018:  Yardstick Marketing Management, an integrated consultancy that delivers accountable, effective and thought-provoking strategies in all aspects of media is appointed by Abicalçados to increase exports and exposure of Brazilian footwear brands in the region.  Yardstick Marketing with its varied clientele will extend its full-fledged support to undertake a strategic mass media outreach towards the awareness program in the region.  
 
Commenting on the partnership Roberta Ramos, Abicalçados' Project Manager said, “Each of the Brazilian shoe brands possesses uniquely beautiful attributes that define the regions cultural beginnings. With the largest shoe cluster in the world, Brazil is conquering markets that are more and more demanding, thanks to a diversified production that meets the orders for all the quantities for anywhere around the globe, with products with prices, styles, designs, fashion, quality and outstanding cost and benefit. With Yardstick Marketing onboard we are hopeful to reach out to the target market owing to the great amount of experience they bring along with themselves.  We are looking forward to a large number of shoe exports to the region.” 
 
Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai said, “We are extremely pleased on our appointment with Abicalçados. The United Arab Emirates being a melting point of different cultures is always on the lookout for unique designs that are acknowledged all around the world and we are very delighted to introduce them to our markets. Research shows that footwear trends in the region will be heavily influenced by the international fashion scene, where consumers look for latest styles along with comfort and high quality when buying. Having worked with a number of associations earlier we are looking forward to a fruitful association.”



Posted by : GoDubai Editorial Team
Viewed 16885 times
Posted on : Saturday, March 3, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Roberta Ramos is the Project Manager at the Brazilian Footwear Industries Association (Abicalçados)
Next Story : ZARA flagship store officially opens at Dubai Festival City Mall
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji
Beware of Cheap Beauty Deals: They May End Up Being More Costly
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift C...
Tissot Lady Heart Flower Powermatic 80
Sukin's Top Holiday Picks for a Supple-Skin Winter Season
Switch your hair colour safely for the new season with Rahua's Color Full range
Everyday care for your baby's hair with Fifi & Friends!
Bringing you warmth and shine this festive season
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Purely Pandora Classics With a Twist
New 1948 Seamaster Watches Join the Ranks
Add a festive sparkle to your eyes with Palladio Beauty
Festive Gifting Guide
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Tryano Launches Elemis
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
Hour Choice presents Coach Park Collection
Parmigiani Fleurier, new Friends of the Brand – ice-hockey superstar, Evgeniy Ma...
Certina DS PH200M collection
Joyalukkas brings joy to hundreds around the world with gold bar giveaway this f...
LACOSTE presents its new Legacy collection
Tissot T-Race Marc Marquez
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel
Indulge Your Love for Animal Print with M&S
Coca-Cola Puts Extra Fizz Into Its Factory Thanks to Digitisation
Parah dedicates its Fall/Winter 2018/19 collection to femininity
Sawalef Perfumes is now available at Mirdif City Centre
Introducing the GUESS Holiday 2018 Collection
Introducing Nokia 3.1 Plus to the UAE
The Custodian of the Two Holy Mosques King Salman bin Abdulaziz honored Huawei w...
National Geographic Launches Mars 2 into Orbit with Season 2 Premiering Nov 15 ...
The new BMW 8 Series Convertible.
Give an abandoned or neglected cat their forever home at Kittysnip's adoption da...
Land Rover Supports Red Cross Disaster Projects Worldwide
Sprint for a Great Cause at Al Maha
‘Celebrate 2019 Now' with special deals from Al-Futtaim Toyota
Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
The Sharjah Stamp Exhibition celebrates the Year of Zayed
Unilever MENA calls for collective action as it's revealed that 54% of consumers...
Oh So Heavenly! Bath Sets from Glambeaute.com that make a great gift this festi...
Superhero Color Runners Prove We Are All Unstoppable!
Top five new things to do at Golden Mile Galleria this season
Zoho launches its cloud accounting software in Bahrain
Special Olympics Will Create a Legacy of Inclusion Through Art
Jaguar F-Type Rally Cars Celebrate 70 Years of Sports Car Heritage