GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Korean beauty brand ETUDE HOUSE partners with Alshaya to debut in the Middle East
Dubai, United Arab Emirates, February 25, 2018:  South Korean cosmetics brand ETUDE HOUSE will make its Middle East debut in early 2018, promising to make local customers' beauty dreams come true with fun and playful products that unlock their unique beauty.
 
With 229 stores globally, ETUDE HOUSE will open its first Middle Eastern store in Dubai in March 2018 followed by the next opening in Kuwait, at The Avenues. 
 
Korea's leading beauty and makeup brand, ETUDE HOUSE is known for its innovative, trend-setting approach. The brand's philosophy is that every woman was born a dignified and beautiful being that deserves to be valued, and its stores aim to create a culture of ‘makeup play' in its stores, with feminine and playful products.
 
Established in 1985, ETUDE HOUSE is present in 11 Asian markets as free-standing store. Throughout the years ETUDE HOUSE has been able to create a niche for itself in woman's vanity boxes. Keeping in sync with the demand for cosmetics in the Middle-East market, ETUDE HOUSE aims at bringing an array of the best sourced products to the region.
 
The word 'Etude', meaning 'study or practice' in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument. Just like a beautiful song is completed through numerous practices, ETUDE HOUSE wishes to help its consumers unlock their unique beauty by exploring the brand's range of products and discovering the makeup styles that work for them.
 
Commenting on the launch, Ms. Kwon Geum-Joo, President, ETUDE HOUSE said, “We are extremely delighted to partner with M.H. Alshaya Co., a pioneering force in the retail franchise sector, to introduce ETUDE HOUSE, one of the most loved brands in Asia to the Middle East. With its quality products, whimsical and trendy packaging design and reasonable prices, ETUDE HOUSE gives every woman the chance to discover and enhance her own beauty. ETUDE HOUSE is admired as the No.1 Korean beauty makeup brand, leading in new trends and innovations not only in Korea, but throughout the world and we are excited to replicate the same in the Middle-East.”
 
The brands star products are Dear My Blooming Lips-talk; Personal Color Palette; Curl Fix Super Volume Mascara; Play 101; Real Powder Cushion; Moistfull Collagen
 
Dear My Blooming Lips-talk –  An easy-application lipstick that gives the lips a satin-feel and soft glow. Comes in vivid colors and sensuous texture. Colors developed exclusive to the Middle-East. Available in 29 shades
 
Personal Color Palette –  Eyes –  Hyper-pigmented and easy to blend, this cool-tone 20-shade shadow palette offers glitter, matte and glossy-looking lids in an instant. A light-weight non-comedogenic formula without a powder texture means these creamy shadows go on flawlessly without excess residue or chalkiness. 
 
Available in Warm & Cool tones
 
Curl Fix Super Volume Mascara – A curl fix mascara that provides powerfully curled up fine eyelashes for 24 hours with its strongly adhering Curl 24HR Technology™ on drooped lashes
Play 101 Stick Contour Duo – A creamy contour duo that creates a look of authentic dimensionality of face. Available in 6 shades.
Real Powder Cushion –  A cream-to-powder cushion solution, the Real Powder cushion reduces texturing on the skin for a flawless HD finish while staying light and grease-free all day. This innovative multitasking powder cushion provides all-day flawless face makeup with light and powdery finish. Shades developed exclusive to the Middle-East. Available in 14 shades.
Moistfull Collagen -  Skincare range that fills the skin with abundant moisture. 
 
Product Range: 
  • Fascial Toner: Reveals skin youthful and angelic glow. Particles of Collagen water and Baobab water in the Moistfull Collagen Facial Toner, endlessly provide moisture and leaves skin hydrated.
  • Essence:  Provides moisture and leaves your skin radiant throughout the day.
  • Em ulsion:Light on skin yet has a firm texture that adheres all the moisture and nutrients into the skin.
  • Cream: Boost moisture all day. Immediately see a fresh vitality, leaving skin hydrated & healthy.




Posted by : GoDubai Editorial Team
Viewed 43493 times
Posted on : Sunday, February 25, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Halal, Vegan and Cruelty Free Brand “FC Beauty” Launches its Nail Polish Range in the UAE
Next Story : Galderma's “Leave Your Mark” Mobile Clinic heightens awareness of skin diseases amongst youth
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty
Matthew Fitzpatrick Wins the 2018 Omega European Masters
Introducing New Make-up From Rodial That You Need In Your Kit
Rado reimagines a bold 1960s classic for the 21st Century
Scuderia Ferrari presents Fall winter collection
NARS Erdem SS19 Beauty Report
Introducing VK Beauty Lounge & Bar
Alina Anwar Couture Launches in UAE
Introducing Home Fragrance at Robinsons, Dubai Festival City
Diana Arno Expands Online Shopping to Middle East
Defying Age With Skin Republic's Gold and Platinum Face Masks
British Classics Make a Comeback in Jack Wills AW18 Collections
The Future Is Here
Roberto Cavalli's Exclusive Duo of Fragrances
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Lacoste.12.12 Collection
Trevor Sorbie Range Relaunches in the UAE
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
GROHE Smart Home: The App-Controlled Water Security System
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
FOREO To Attend TFWA: the World's Largest Travel Retail Show
William Collection by Hugo Boss
Le Meridien Dubai Hotel & Conference Centre's Restaurant Promotions- October
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
PAN Emirates bedroom festival with discount up to 70%
Al-Futtaim ACE launches its stylish new Outdoor collection
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Dubai Design Week continues to grow, cementing Dubai as the design capital of t...
Tips & Toes Hits the Big 3-5!
Harmony and Sustainability Define Ideal Standard's ‘Esedra' Ceramic Bathroom Col...
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Pamper yourself at Perfumery & Co this month, at The Dubai Mall
Consonni Wraps Up La Vuelta a Espana With a Seventh Place Finish for UAE Team Em...
Akamai Unveils Solutions at IBC 2018 Designed to Mitigate the Challenges and Cos...
Abu Dhabi wins bid to host 2022 ITU Grand Final in world first
du Opens New Business Centre in DIFC for Enterprise Customers
Cheyenne Woods: Stepping out of Tiger's shadow
Sharjah's Recognition as ‘Accessible City for Physically Disabled' Hailed as His...
Etihad Cargo Increases Focus on Cold Chain Industry with ‘Freshfoward' Product
Cadillac XT4 Delivers Dynamic Driving Experience
International School of Creative Science Muwaileh celebrates outstanding student...
Volunteers from the UAE join hands with the community in Tasset Peulh village in...
New Homologations for Pirelli Tyres
The Dubai Business Women Council meets with the UN Assistant Secretary-General t...
Debut Jaguar I-PACE eTROPHY Calendar Announced
UOWD launches Ministry-accredited Foundation Studies Program to guide senior sch...
World's first cyborg on artificial senses
O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join...
Registration for the 5th edition of Camel Trek is now open
Masdar, ADFD and PUC partner to build solar power plant with battery storage in ...