GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Korean beauty brand ETUDE HOUSE partners with Alshaya to debut in the Middle East
Dubai, United Arab Emirates, February 25, 2018:  South Korean cosmetics brand ETUDE HOUSE will make its Middle East debut in early 2018, promising to make local customers' beauty dreams come true with fun and playful products that unlock their unique beauty.
 
With 229 stores globally, ETUDE HOUSE will open its first Middle Eastern store in Dubai in March 2018 followed by the next opening in Kuwait, at The Avenues. 
 
Korea's leading beauty and makeup brand, ETUDE HOUSE is known for its innovative, trend-setting approach. The brand's philosophy is that every woman was born a dignified and beautiful being that deserves to be valued, and its stores aim to create a culture of ‘makeup play' in its stores, with feminine and playful products.
 
Established in 1985, ETUDE HOUSE is present in 11 Asian markets as free-standing store. Throughout the years ETUDE HOUSE has been able to create a niche for itself in woman's vanity boxes. Keeping in sync with the demand for cosmetics in the Middle-East market, ETUDE HOUSE aims at bringing an array of the best sourced products to the region.
 
The word 'Etude', meaning 'study or practice' in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument. Just like a beautiful song is completed through numerous practices, ETUDE HOUSE wishes to help its consumers unlock their unique beauty by exploring the brand's range of products and discovering the makeup styles that work for them.
 
Commenting on the launch, Ms. Kwon Geum-Joo, President, ETUDE HOUSE said, “We are extremely delighted to partner with M.H. Alshaya Co., a pioneering force in the retail franchise sector, to introduce ETUDE HOUSE, one of the most loved brands in Asia to the Middle East. With its quality products, whimsical and trendy packaging design and reasonable prices, ETUDE HOUSE gives every woman the chance to discover and enhance her own beauty. ETUDE HOUSE is admired as the No.1 Korean beauty makeup brand, leading in new trends and innovations not only in Korea, but throughout the world and we are excited to replicate the same in the Middle-East.”
 
The brands star products are Dear My Blooming Lips-talk; Personal Color Palette; Curl Fix Super Volume Mascara; Play 101; Real Powder Cushion; Moistfull Collagen
 
Dear My Blooming Lips-talk –  An easy-application lipstick that gives the lips a satin-feel and soft glow. Comes in vivid colors and sensuous texture. Colors developed exclusive to the Middle-East. Available in 29 shades
 
Personal Color Palette –  Eyes –  Hyper-pigmented and easy to blend, this cool-tone 20-shade shadow palette offers glitter, matte and glossy-looking lids in an instant. A light-weight non-comedogenic formula without a powder texture means these creamy shadows go on flawlessly without excess residue or chalkiness. 
 
Available in Warm & Cool tones
 
Curl Fix Super Volume Mascara – A curl fix mascara that provides powerfully curled up fine eyelashes for 24 hours with its strongly adhering Curl 24HR Technology™ on drooped lashes
Play 101 Stick Contour Duo – A creamy contour duo that creates a look of authentic dimensionality of face. Available in 6 shades.
Real Powder Cushion –  A cream-to-powder cushion solution, the Real Powder cushion reduces texturing on the skin for a flawless HD finish while staying light and grease-free all day. This innovative multitasking powder cushion provides all-day flawless face makeup with light and powdery finish. Shades developed exclusive to the Middle-East. Available in 14 shades.
Moistfull Collagen -  Skincare range that fills the skin with abundant moisture. 
 
Product Range: 
  • Fascial Toner: Reveals skin youthful and angelic glow. Particles of Collagen water and Baobab water in the Moistfull Collagen Facial Toner, endlessly provide moisture and leaves skin hydrated.
  • Essence:  Provides moisture and leaves your skin radiant throughout the day.
  • Em ulsion:Light on skin yet has a firm texture that adheres all the moisture and nutrients into the skin.
  • Cream: Boost moisture all day. Immediately see a fresh vitality, leaving skin hydrated & healthy.




Posted by : GoDubai Editorial Team
Viewed 27157 times
Posted on : Sunday, February 25, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Halal, Vegan and Cruelty Free Brand “FC Beauty” Launches its Nail Polish Range in the UAE
Next Story : Galderma's “Leave Your Mark” Mobile Clinic heightens awareness of skin diseases amongst youth
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
100% Vegan New… Body Yogurts 15 Seconds to Glowing Healthy-looking Skin Spoon It on
Therése Neaimé- Sold to perfection
Linda Paradis brings non-invasive ink removal to Dubai
Timeless Ties
Sony's PXW-Z280, World's first 4K 3-chip Camcorder with new 1/2-type Exmor R CMO...
Martin Hoping for Amstel Gold as Irishman Leads Team to Ardennes Classics
COLAB - Dry Shampoo
Tommy Hilfiger's SS2018 men's and women's watch collection
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
Accessories Collection 2018 Gentleman Attitude
Al-futtaim Names Its New Dubai Lifestyle Mall – ‘Festival Plaza'
Skyline Mega Fitness Challenge Sparked Positivity and Happiness
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Summertime Beauty Picks at Glambeaute.com
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Get the best bargains at Dragon Mart's End of Season Clearance Market
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
Skyline University College Economics Day 2018: One Step towards Tomorrow
Get Vibrant and lively hair with Rahua's new Color Full Range
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
New XE 300 Sport Edition Wins Gripping Ice Race
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Filorga Mesotherapist Derma Roller
The Perfect Gift Mark
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
du to Offer New 9.7-inch iPad With Apple Pencil Support
Finnair to offer a hand baggage only ticket type on selected North Atlantic routes
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Penny Scallan Design Launches in the Middle East
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Genesis G70 Luxury Sedan Arrives in Middle East
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Pandora Shine Discover A New Way to Shine
Lingual Orthodontic Treatment now a reality at Al Mariffa Medical Center
Qualcomm Unveils the Vision Intelligence Platform Purpose-built for IoT Devices ...
Understanding what women want Balmain reveals the Madrigal Mini II
Munich Airport reports record net annual profit of €155 million for 2017
Adamavi - Elegant, Timeles S, and Reliable
Stylish Nursing wear at Mums and Bumps
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Pandora Spring Embrace Nature's Beauty
Gifts for Ramadan at Hour Choice