GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share

Dubai, UAE, February 08, 2018:  In celebration of its role as Official Timekeeper of the PyeongChang 2018 Olympic Winter Games, the Swiss watchmaker OMEGA has proudly opened its ‘OMEGA Olympic Games Exhibition' inside the Lotte World Mall in Seoul, South Korea. The launch event included many guests of honour including Alain Zobrist, CEO of OMEGA Timing; Julia Choi, CEO of Swatch Group Korea; OMEGA friend and Olympic Games athlete Yuna Kim; and Hyunchul Park, the Director of Lotte Property & Development.

The ‘OMEGA Olympic Games Exhibition' displays 86 years of the brand's timekeeping history, which extends through 28 Olympic Games since 1932. The showcase takes guests through a race-themed tunnel, featuring “Start”, “In-Race” and “Finish Line” sections, showing some of the most important technologies that have been developed and used by OMEGA over the decades.  

Alain Zobrist, CEO of OMEGA Timing, said: “For OMEGA, our Olympic Games role has been a passion and a dedication for many years. It's such a pleasure to open this exhibition and share some of that history and innovation. Timekeeping at such a huge event requires a lot of expertise and technology. In this showcase, you can really see how we measure every second so precisely. It's definitely an exhibition that all sports fans should see.”
Julia Choi, CEO of Swatch Group Korea said: “The Olympic Winter Games are an exciting moment for South Korea and I feel very proud to welcome guests in Seoul to this special exhibition. It lets everyone understand OMEGA's important role in the event and how the brand is helping to make every moment a success. South Korean hospitality is sure to be at its best, and here you can see that the timekeeping will be too.”

In the “Start” section of the exhibition, one of the highlights is the comparison between the traditional starting pistol and today's streamlined electronic gun. Moving into the ‘In-Race' section allows visitors to view the new ‘Motion Sensors', which will be introduced at PyeongChang 2018, as well as the ‘Omegascope', a piece of equipment introduced in 1964 that first allowed times to be shown on television. In the ‘Finish Line' section, OMEGA has included a handcrafted ‘Last Lap Bell' and more modern technologies such as Photofinish Cameras and Photoelectric Cells, which are all used to determine the results of races. In addition to these special sections, a photo zone with a stadium background enables visitors to take their own pictures as if they were passing the finish line. 

The exhibition also displays OMEGA's new Seamaster Olympic Games Collection. Representing the different colours of the famous Olympic Rings, there are five models available in black, yellow, green, blue or red. As well as having a vibrant colour design and playful spirit, the watches have largely been inspired by several OMEGA stopwatches from the brand's timekeeping past – particularly those used at the 1976 events in Montreal and Innsbruck.
  
The OMEGA Olympic Games Exhibition can be found at the atrium on the 1st floor of Lotte World Mall, Jamsil.
It is open from 10:30 am to 10 pm every day with free admission. 

 

 



Posted by : GoDubai Editorial Team
Viewed 9168 times
Posted on : Thursday, February 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : UAE Team Emirates Scoop Another Top 10 Finish as Students Fly Flag for UAE Cycling
Next Story : Students Fly the Flag for UAE Cycling at Dubai Tour
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Marchon Eyewear Summer 2018 Collections
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
24 hour Mega Sale at Dalma Mall!
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
Purify Your Skin with Skin Republic
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
New open-air member of the AMG GT family
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
All Abroad… Mobile Cinema Bus presented by Pert Plus
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Skydance: The Sun – shining amid the immensity of the galaxy
Hair Rituel by Sisley Now available at Paris Gallery
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Lacoste Moon Collection
Boss watches presents Master Collection
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Mido Baroncelli - A Trilogy of Limited Editions
Summer Romance in the air with Max's new seasonal Collection
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Celebrate Eid Al-Fitr with Emaar Entertainment
Medeor 24x7 International Hospital, Al Ain - Quran Competition
Etisalat launches the Middle East's first Apple Watch Series 3 with built-in cellular
Celebrate Eid Al Fitr at Dubai Festival City
GUESS Trend Alert | The Summer Blues
GSK distributes 8,500 ecofriendly Iftar meal bags to people across the GCC
Back to the 90s with GUESS Originals
Nikai Group supports Al Noor Centre with assistive technology devices
Kitchen Design from a Single Source: GROHE Sets Holistic Design Accents with Its...
Hormann Introduces door type V3009 for integration in conveyor systems
Beautiful Freaks
The Dubai Business Women Council enhances the skills of its members through the ...
Year of Zayed Celebrated in a Short Film Featuring Renowned Businessman and Phil...
Emirati double amputee becomes first in the region to receive 3D printed transti...
dnata acquires majority stake in baggage storage and delivery service company, DUBZ
Jawaher Al Qasimi Makes Worldwide Plea to Strike Child Labour at its Very Roots
Emirates Aviation University announces new scholarship awards
The Timekeeping Starts Now!
Maserati joins Cash & Rocket Tour 2018
FBMA Launches The Fatima Bint Mubarak Sports Library
Facebook for iPhone now available in Arabic