GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel

 
  Share

New GNTO Director for Gulf Countries 

Dubai, 8 February 2018 –  The German National Tourist Office (GNTO) in Dubai, the local affiliate of the German National Tourism Board, has appointed Sigrid de Mazieres as its new Director for the Gulf countries.

In her role, Sigrid de Mazieres will be responsible for guiding the sales & marketing strategy, in order to promote ‘Destination Germany' throughout the GCC region and to boost arrival numbers with the support of local as well as overseas trade partners and industry stakeholders.

“Germany has been one of the preferred European destinations for GCC travellers since a long time, mainly for its great variety, ranging from rich cultural offerings, natural landscapes, luxurious shopping facilities and convenient infrastructure to high-quality medical service”, said de Mazieres.

She continued, “I am very excited to take on the new role and to continue to enhance Germany's positive brand image as a year-round travel destination. My aim will be to re-shape the GNTO's communications strategies by launching new compelling campaigns, which appeal to our existing loyal travel audience and at the same time engage new emerging market segments such as millennial Arab travellers through experiential and influencer marketing activities.”

Sigrid de Mazieres brings with her more than 15 years of experience in marketing & communications and extensive industry knowledge accumulated from her previous management roles with leading companies such as Qatar Airways and the airline's private jet division Qatar Executive in Doha. She holds an MSc in Media & Communications from the London School of Economics in the UK.

The GCC is one of the top 20 source markets for Germany and the third largest non-European source market, after China and USA. In 2016 Germany ranked on top position among GCC travellers, even before UK, Turkey and France. 

Germany's attractiveness as a destination of choice for tourists worldwide is further exemplified by visitor numbers recorded during the first ten months of 2017. According to the Federal Statistical Office, 72.4 million international overnight stays in accommodation establishments with at least ten beds were recorded. 

For the seventh consecutive year, the number of visitors to Germany in 2016 reached record levels, with more than 80 million overnight stays by international visitors being registered for the first time. 



Posted by : GoDubai Editorial Team
Viewed 11694 times
Posted on : Thursday, February 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dubai Miracle Garden celebrates upcoming 90th anniversary of Mickey Mouse with record-breaking 18-me...
Next Story : Dubai Accelerating Momentum Towards Its 2020 Tourism Goals as 2017 Delivers a Record 15.8 Million In...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Express Your Signature Style
Cerruti 1881 Infinite Love
The Memovox Adventure
OMEGA's second "Speedy Tuesday" sells in 01:53.17
Olivia Burton Watercolour Florals
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon
Oh, Sweetie Lipcolour!
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable m...
Travel Light with Beauty Essentials from Glambeaute.com
New short indie movie ‘The Peril' is a wake-up call to parents about internet sa...
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreemen...
Beat the heat with mini dresses
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Bie...
Tissot T-Race Cycling An adrenaline-fuelled ride
DKNY Fall 2018
Summer Love by Mouawad
Enjoy an all-day breakfast at Sophie's Café
Go Down Memory Lane with Fashion Trends from the '90s
Tommy Hilfiger Dressed Up Collections
Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2...
Dubai Camel Racing Club Honours Al Tayer Motors
Open Dairies by Parmigiano Reggiano Consortium: A gastronomical event for touris...
DS Podium Chronograph - Sporty as ever, now with PrecidriveTM
DHL Express drives energy efficient solutions with new electric vehicles in Dubai
A New Watchmaking Encounter in Pink Gold at the Venice International Film Festival
Huawei's New Range of Artificial Intelligent Smartphones Set to Change Your Self...
Enjoy DSS 2018 Offers at Parah
Canvas on Wrist – Swatch Partners Up With Riksmuseum
Dubai Creek Harbour Project Celebrates 5 Million Man Hours with Zero Lost Time A...
Etihad Airways Celebrates President Xi Jinping's Visit With a Series of Cultural...
Launch of PINAR Water - Turkey
Sighting Immediate Hiring of UAE Nationals, Union Coop Organizes Exclusive Recru...
Outstanding Guide programme launched by Sharjah Museums Authority
Abu Dhabi Airports Celebrates Success at CIPS Middle East Supply Management Awards
Cromia Offers Amazing Discounts during DSS
2XL launches luxurious Louna sofa set in velvet
Accessing The Internet In Dubai: All You Need To Know
Ferrari's turbo-charged V8 is voted the best engine of the last 20 years
Before we say Goodbye to Flamingoes and Pineapples, Celebrate Summer 2018 with k...
An Insight Into Easyshopping.ae
Introducing Salvatore Ferragamo's Men's Sun and Optical Capsule
The Maison Chaumet opens an exclusive pop-up at The Dubai Mall
Dubai Business Women Council witnesses 28.3% growth in total membership during f...
From skin to comprehensive aesthetic care: a 15-year journey called Kaya Skin Clinic
GUESS Launches Fall 18 Handbags
Pottery Barn Kids launches new ‘Back-to-School' collection
Finnair launches off-airport baggage collection and check-in service in London w...
Take your mobile gaming to the next level
Experts urge residents to recognize early signs of Heart Disease
PCFC and GDRFA helped 511 employees tie the knot over last 7 years