GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
  • Mohamad Assaf champions Max's #ForgetFilters Campaign
  • Watch the #ForgetFilters campaign video here: @maxfashionmena
 United Arab Emirates, January 9, 2018:  Max, the largest and most trusted value fashion brand in the region, starts 2018 with a new brand campaign that goes beyond fashion. #ForgetFilters is about living for the moment in a world where people are often missing out on life while being too busy taking the perfect selfies. 
 
Produced in collaboration with the Arab youth singing sensation, Mohamed Assaf, the campaign aims to inspire millions to be present in their own lives and not let important moments pass them by. In a world where fashion is carefully edited and filtered to give unrealistic representations of reality, Max takes a humorous approach in reminding its customers what is more important. 
 
“Live for the moment, not for the likes!” is the honest piece of advice the famous Arab icon gives to his fans. “Life is filled with unplanned, spontaneous moments that can bring smiles to our faces – moments that are best enjoyed without being worried about how you look. Life might not always catch us in the perfect pose or with the right light, but every moment is worth living to the fullest. Real people don't live for likes, they share moments that matter and real laughs.”
 
Mohammed Assaf added: “The #ForgetFilters campaign from Max is a movement that will inspire many to transform the way they enjoy life. I am delighted and privileged to be part of this journey that focuses on celebrating the present moment.” 
 
The campaign, which is centered around the hashtag #ForgetFilters and accompanied by humorous videos and images featuring Mohammed Assaf, came to life at the end of 2017 across broadcast, digital, and social media.  
 
#ForgetFilters follows another successful campaign by Max, 'Fashion for Real People' which inspired millions to embrace their innate sense of style and to accept their distinctive personality over the last 2 years. 




Posted by : GoDubai Editorial Team
Viewed 55345 times
Posted on : Tuesday, January 9, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sports Bras Banishing Bounce by 83% arrive in store
Next Story : AW17 FENTY PUMA By Rihanna II
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Childrenswear That Speaks With a Conscience
Versace – Spring/Summer 2019 Collection
Dubai Jewellers Come Together to Celebrate UAE Mothers
Put your best skin forward for Spring/Summer 19' with Kocostar's Camouflage range
The Amphis Ritual
Bentley Centenary Watch Celebrates a Proud Partnership
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019
UL and Saudi Telecom Company announce plans to establish a Center of Excellence ...
Pomsies launch six new Fabulous Friends!
Al-Futtaim Toyota and UAE Government Authorities confiscate 453,456 counterfeit ...
Now United to Perform at World Games' Opening Ceremony Pre-Show
Time to Honour Our Moms with the Best from HONOR: Mother's Day Gift Guide
The Perfect Gift for Mother's Day
Al-Futtaim Honda launches the all-new Honda HR-V
Salvatore Ferragamo Timepieces - Spring/Summer 2019 Collection
Tonda 1950 Stone-set range
Malabar Gold & Diamonds awarded by ‘The Health Education and Promotion Departmen...
Trade-in Your Old Device for a brand new Galaxy S10
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection
New in this month at Home and Soul Dubai
Go on, catch the summer moments
Get Kylie Minogue's Youthful Complexation with The Organic Pharmacy's Rose Diamo...
The Balmain Haute Elegance Oval mirrors the brand's soul
Dubai Modest Fashion Week Celebrates a Successful Return for 2019
Giti Tire Celebrates New Beginnings with Opening of First Middle East Flagship S...
World's most expensive perfume ‘SHUMUKH' launched at The Dubai Mall as an exquis...
V-URBAN Versace – Spring/Summer 2019 Collection
Hormann introduces energy saving LPU 67 thermo garage doors for homes
The UAE's Leading Inspirational Home Brand Re-opens in Marina Mall, Abu Dhabi
Ericsson and UNESCO launch new global AI skill development initiative for youth
Desigual ‘Not the Same' Since 1984
LG's Smart Kitchen Appliances Help Families Eat Healthy, Stay Fit and Waste Less
Major Thai paper brand eyes new markets for unique product range at Paperworld M...
Tukish Airlines is moving to its new home, “The Great Move” begins
Visa partners with Starbucks & Hardee's to help promote the use of Apple Pay in ...
Dubai Customs celebrates the Emirati Children's Day
It just keeps getting better: Nokia 3.1 gets a fresh slice of Android 9 Pie
Workspace.ae introduces a range of new office furniture solutions
Speech by HE Abdulrahman bin Mohamed Al Owais, Minister of Health and Prevention...
TREND ALERT: Denim | Marks & Spencer
Sahara Centre Welcomes Customers with the ‘Win Wheels with Meals' Campaign
Etihad Airways Welcomes Ireland's Minister for Transport, Tourism and Sport to I...
Joyalukkas Exchange is now open at Dubai Investment Park 2,UAE
Kronometry 1999-Corum boutique in Paris
All Roads lead to Abu Dhabi for the 26th PIARC World Road Congress 2019
Al Mouj Muscat holds a Fire Evacuation Drill
Dubai Festival City Mall picks the perfect gifts to say thank you to all mums th...
Dubai Cares announces two Education in Emergencies programs in Iraq and Indonesi...
More than 3000 people visit Emirates A380 at first Saudi International Airshow
Continental Technology Powers Jeep® Wrangler's New eTorque Mild-Hybrid System