GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share

Dubai, December 18, 2017:   For the first time in the region, Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign.

The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional e-commerce channel of Centrepoint, the Middle East's largest fashion retailer. The team from Google and MEC, a leading media planning agency, were involved in every stage of the campaign from planning, sharing best practices on creating videos to identifying the right audience which enabled the successful rollout of the videos. 

Commenting on the launch of the new feature, Alex Brunori, Creative Impact Lead Google MENA, said, “The video ad sequencing feature lets you string together ad creatives. You can pivot, you can react and you can take consumers down a different path depending on which ads are working for them. For example, advertisers can show a 15-second TrueView ad to build awareness, continue with another, longer spot that communicates product attributes, then follow with a six-second bumper ad to keep top-of-mind and drive to purchase. And they can build a longer story that lives in episodes, mirroring the always-on consumer lifestyle.” 

Shyam Sunder, Senior Marketing Head & E-commerce Lead at Centrepoint, said, “We are extremely pleased to work with Google to introduce the video ad sequencing feature. This is truly a collaborative campaign – one that brings together the expertise of our advertising agency and partners. 

“As a brand, we are continuously looking at innovative and clever ways to get our message across to our customers. This feature coupled with our creative campaign represents an innovative turning point for the brand that we are excited to share with our e-commerce customers and wider regional audiences,” he added. 

The e-commerce campaign from Centrepoint consists of a series of videos with the storyline revolving around an astronaut that has nothing to wear when she encounters an alien lifeform. YouTube and BBDO were both heavily involved in the evolution of the full form versions as well as the bumper adverts.

To live outside of YouTube these videos have also been incorporated into a wider website competition across Centrepoint's social media channels which is enlisting the help of customers to help design an out of this world spacesuit for the astronaut featured in the video content.

Shyam added, “This campaign design driven aimed at encouraging Centrepoint's customer to explore their creativity and apply their design skills in a way that requires them to think outside of the box, and out of this world! It will also give the final winners, who will be announced early next year, the opportunity to meet design professionals from within the advertising industry directly to work collaboratively on the final designs.”   



Posted by : GoDubai Editorial Team
Viewed 5203 times
Posted on : Monday, December 18, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : AUS students develop “smart system” to lower rate of car accidents
Next Story : Samsung Pay for the Holidays: Don't Let Your Wallet Weigh You Down This Festive Season
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Fresh Hair in an Instant with SHOW Beauty
Amadeo® Fleurier 39 “Fan”
Mother's Day Gift Guide 2018 from The Little Birdy Group
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March...
Moreish Café in Dubai introduces a healthy Quinoa Burrito
True Colours
Robinsons Honored for Outstanding Store Design
Splash receives 2 awards
UAE Team Emirates' Mirza Takes Gold at Asian Cycling Championships
Phenomenal development in falconry racing from small beginnings: HHC Deputy CEO
WGS 2018: Opening Session Highlights Importance of Embracing Smart Living to Enh...
RAK Hospital launches the biggest weight-loss challenge in association with MoHA...
2XL launches Malmo Bed with floral designs for a vintage shabby chic inspired ma...
Food Lovers Rejoice: Dubai Food Festival Is Back This Month
Bridal Glow is Skin Deep: Tips for every bride-to-be in 2018
Mealtop, Introducing a Whole New Dessert Experience
Optim-Eyes Lashes & Brows with Filorga
Al Ahli Holding Group to redefine the UAE value shopping category through an AED...
NEZO launches new identity to guide consumers in selecting the best salt for the...
Safilo Group Reveals Its Spring/ Summer 2018 Collection
WGS 2018: Governments Need to Prioritize Wellbeing of Citizens, Say Internationa...
Redefining the Skin Clinic Experience. #allnewkaya opens in Muscat City Centre!
The new BMW HP4 RACE arrives at Abu Dhabi Motors – one of just 750 built
The Robots Are Coming: Ministry of Finance Brings Artificial Intelligence to Dub...
Leading Scientists, Astronauts Share Insights on why Space Exploration Matters a...
Kate Spade New York Spring 2018 Collection
New Report from Accenture and the World Government Summit Finds That Regulators ...
ADNOC Schools Team Wins Etihad Artificial Intelligence Competition
Garbiñe Muguruza Hungry for Success at Dubai Duty Free Tennis Championships
First Ever UAE Race Car Fitted with Immensa 3D Printed Parts
Global Expansion in sight for ICONS© Coffee Couture
WGS 2018: Innovation to Propel Dubai into the Next Century
WGS 2018: Governments of the Future Must Work Smartly with Innovation and Technology
Catch Some Zzz's in the IKEA Nap Truck
Dubai Electronic Security Center Receives Overwhelming Interest From Regional an...
Turkish Airlines has announced its 2018 January passenger and cargo traffic results.
Global energy shifts set to transform the Middle East energy sector
Emirates firms up order for up to 36 additional A380s
Dubai Airports' new Modular Data Centre Complex (MDCC) a 'world first'
Al Ghurair Foundation for Education Event on ‘Graduating Work Ready Youth' Unvei...
Dual Investments Brand LE66 to Relocate from City Walk to New Dubai Location in 2018
WGS 2018: Global Policy Platform Panel Considers Supporting Female Entrepreneurs...
Do You Feel Sleep Deprived? Nearly Half of UAE Would Give Up Social Media for an...
WGS 2018: Renowned Innovation Expert Fast Forwards Time to Showcase Glimpse of t...
South African artisans of fine leather products look to make big impression at L...
Former Indian Space Chief Presents Country as a Global Low-Cost Provider of Sate...
WGS 2018: For the Future of Mankind, Mars is the Next Frontier, Says Renowned Ar...
15,000 participate in the Dubai Cares' annual Walk for Education 2018 in support...
Ground-breaking cellular therapy set to revolutionise treatment for children wit...
DAMAC Properties deliveries surpass 20,000 unit milestone as it reports net prof...