GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Majid Al Futtaim School of Analytics and Technology develops internal expertise to better understand, predict and respond to customer needs and preferences

Dubai, UAE, December 5, 2017:  Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has announced plans to enhance its advanced analytics capabilities, which will allow the company to gather deeper consumer insights, and in turn, revolutionise the personalised experiences it offers to customers.

Alain Bejjani, Chief Executive Officer at Majid Al Futtaim – Holding said: “At Majid Al Futtaim, our customers are always at the centre of everything we do. By investing in advanced analytics, we are able to more intimately understand and predict their evolving needs and preferences, and in turn, more effectively deliver experiences that fulfil our vision of creating great moments for everyone, everyday. With a robust and diverse database of unique customers, and best-in-class tools, training and expertise now in place, we are confident our customers will see great value in our personalised experiences.”

Majid Al Futtaim has defined four elements for its data analytics transformation journey; increasing group wide analytical capabilities, enriching data to maximise group synergies, enablling analytics through state-of-the-art technology, and delivering value from data through advanced analytics. The company is currently recruiting a group of top-notch data engineers, scientists and translators who will be embedded within the business units to harness the power of data.

The School of Analytics and Technology, which launched in June, is a key driver of the data driven culture. Located at Majid Al Futtaim's Leadership Institute in Dubai, the School has already started to deliver a number of education programmes to employees focused on enhancing their understanding of how analytics can be used to improve the delivery of unique and engaging experiences. It is also training a select group of employees to become Analytics Translators, who will act as the bridge between Majid Al Futtaim's businesses and a group of advanced analytics experts. To harness all the available data across the business, these experts will be responsible for mining and analysing data in real-time, using sophisticated algorithms, before converting it into simple actionable insights. 

The curriculum of the School of Analytics and Technology will comprise of 14 courses which cover three main pillars; data, analytics, and technology. The data modules will focus on the importance of data collection, classification and assessment, as well as sources of data and how to leverage them. The analytics modules will include the basics of coding and algorithms, and the visualisation of analytics. The modules on technology will be focused on developing the different dimensions of digital competence, including cybersecurity, digital disruption, artificial intelligence and the internet of things. The modules will include practical components, referred to as 'labs', to ensure hands-on learning. The curriculum will be rolled out to all 39,000 employees in the company, across all levels so that they better understand data and how it can be used. To date, more than 100 employees have received formal training. 

Majid Al Futtaim's School of Analytics has already welcomed guest speakers including Billy Beane, the inspiration for the Hollywood film, Moneyball, and he delivered a speech to employees about the power of analytics. Beane is famed for transforming how the world of baseball evaluates players after he used a unique analytical approach to player selection, management and trade, to lead the Oakland Athletics Major League Baseball team to four American League West titles.   



Posted by : GoDubai Editorial Team
Viewed 15110 times
Posted on : Tuesday, December 5, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : IMA tackles the accounting skills gap, sends students to US Student Leadership Conference
Next Story : SUC conducted Tour Guide Training Program for SCTDA
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Let It Glow
Filorga Launches FLASH-NUDE Collection
Let All Your Photos Be Merry & Bright
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
HP ProBook x360 11 G3 and G4 Education Edition
Chrono 4 Grande Taille - an extra-special timepiece
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai ...
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Maintain Healthy Skin Year Round
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
American Eagle Is the Go-to Destination for Gifting This Holiday Season'
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
Newby Teas Launches Advent Calendar For Christmas 2018
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
The Interiors Gift Guide with Home and Soul
Tissot Chemin des Tourelles
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Growth and inclusivity drive Avaya's channel strategy for 2019
Time For Enchanting Moments
Holiday Handbags | GUESS
Get Ready for Party Season with Lottie's new make-up hits
Festive Gift Sets from Bubble T
Interview with Asil Attar, CEO of Al Yasra Fashion
BharatMatrimony launches office in Dubai targeting 2 Million Indians
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
Winter wool Christmas must- haves
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Michael Kors Collection Transeason 2019 Press Presentation
France Attractiveness Scoreboard 2018 Released
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
Five-Star Euro NCAP for Jaguar's Electric I-PACE
New 1948 Seamaster Watches Join the Ranks'
Samsung Galaxy A9 – Designed to capture the world in its fullest
UOWD's quality management expert wins ASQ-UAE Quality Professionals Award
Ring in a dazzling festive season at Ibn Battuta Mall
Dubai's Most Magical Festive Market Opens at Dubai Festival City Mall
Chinese Manufacturing Companies to Highlight Trade Opportunities in Middle East
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Dubai Customs wins 3 awards from Ideas UK 2018
FBMA and 47 Emirati women celebrate UAE National Day
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
Al Hosn Now Open to the Public
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
Voting on UAE Superbrands 2019 Begins
ICAEW recognises Middle East's best finance professionals
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
National Hospital offering special UAE National Day Health Package for AED 47th