SOUQ doubles number of items sold during White Friday 2017 compared to last year's event
- With one million deals on offer, total number of items sold more than doubled compared to last year's event
- 18 items sold per second during highest traffic time
- Products from over 16,000 fashion, beauty, electronics, grocery and other brands were on sale
- Over 70% of customers shopped through mobile devices across the region
- Almost half of customers paid using electronic payment methods
29th November, 2017, Dubai, United Arab Emirates: SOUQ.com today announced that the number of items sold during White Friday 2017 more than doubled compared to last year - making it the biggest shopping event in SOUQ history. An unprecedented one million deals were on offer during the event, and 18 items were sold per second during peak times. Customers enjoyed the four-day online shopping event and over 70 per cent of customers shopped through mobile devices across the region.
Products from over 16,000 international fashion, beauty, electronics, grocery and other brands were on offer during SOUQ White Friday 2017 from the 22nd to 25th November across the GCC and Egypt. Almost half of payments during the event were through made through e-payment methods instead of cash, the highest SOUQ has seen in the region to date. This surge is a testament to customers' rising confidence in online shopping and online payments.
Commenting on the record-breaking numbers, Ronaldo Mouchawar, Co-Founder and CEO, SOUQ.com, said: “We'd like to thank our customers who shopped with us on White Friday - we welcomed seven times more new customers during this shopping event compared to an average day. Our teams and thousands of sellers worked hard to make White Friday a great event for our customers – with over a million deals in total. It is exciting to see that so many customers used our convenient online payment options and our mobile App. Our teams will keep working to delight our customers by adding more products and selection, improving delivery times and offering first-rate customer service.”
SOUQ.com is constantly innovating on behalf of its customers to offer a seamless online shopping experience. SOUQ had invested heavily in local operations in the UAE, KSA and Egypt by expanding its fulfillment center (FC) facilities, upgrading technology, increasing local resources and adding pickup points ahead of White Friday to prepare for the high volume of orders. Hundreds of full-time and temporary FC associates were added ahead of the event to provide an impeccable shopping experience to customers.
SOUQ customers love White Friday
Parikshit, SOUQ customer in the UAE said, “SOUQ White Friday sales is probably the best thing that happened to me this week! Bought a TV and it got delivered in a day.”
Ali, an avid online shopper from the UAE commented, “SOUQ order delivered at competitive price that you can't find in the local market and fast delivery despite high demand. Thank you SOUQ.com for the great deals and discounts.”
Nawaf, SOUQ customer in the KSA said, “The culture of White Friday spread across the region thanks to SOUQ and now this culture is ready to be extended to the rest of the world, a great team work and their efforts crowned with success.”
Rabea from Jeddah said,” Thanks SOUQ, despite heavy rains in Jeddah I received my order within one day.”