GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Education and Training

 
  Share
  • 5 real world design challenges from 5 local and international partners 
  • Expo 2020 Dubai offers design challenges to student participants 
  • adidas, IBM, Alserkal Avenue and Splash are confirmed collaborators
  • Overwhelming response, as over 75 UAE schools sign up for the challenge
Dubai, UAE, November 13, 2017:  Dubai Institute of Design and Innovation (DIDI), in partnership with Dubai Design & Fashion Council (DDFC) announce the launch of Project Design Space (PDS) following its successful pilot in the Spring of 2017, where 5 schools from across the UAE competed. PDS is an innovative after-school program, developed by DIDI for high school students, offering a unique opportunity to solve ‘real world' design challenges with the aim of developing their knowledge of design as an academic discipline and growing industry sector. 
 
Dr. Amina Al Rustamani, President of DIDI and Group CEO of TECOM Group, said: “Our goal is to nurture the next generation of designers in the UAE, and together with the other entities supporting this, students will receive invaluable experience to solve real world challenges and ignite their passion for design. We saw a tremendous response to the pilot Project Design Space challenge and as a result have enhanced this real-world learning experience to reach more students.”
 
Project Design Space offers student teams the rare opportunity to work on real design projects for actual clients.  Students will receive design briefs from Expo 2020 Dubai, the first World Expo to be held in the Middle East, Africa and South Asia region.
 
adidas, IBM, Alserkal Avenue and Splash will also supply briefs to the students.
 
The real-world challenges include; designing a car showroom of the future, designing outdoor solutions to drive pedestrian traffic, creating an experience for multi-nationals to connect easily, developing an environmental campaign, which inspires the public to take action and designing smart tech clothing.
 
There has been an overwhelming response from over 75 high schools from across the UAE, to take part in this year's Project Design Space challenge. Each participating school will receive specialized training and program materials for their teachers who will lead the student's through the design challenge.  The teacher sponsors will then work with student teams during after-school club meetings to coach them as they design solutions for their clients. 
 
Following successful application, schools will then submit their prototypes to DIDI by February 8th, 2018. Finalists will be invited to a special event on February 24th, 2018 at the Dubai Design District (d3), where teams will pitch their design prototypes to their clients and attend an award ceremony.
 
Alya Al-Ali, Expo 2020's 24-year-old Director of Youth Connect, welcomed the initiative. “One of our key drives is to engage successfully with students and educators throughout the UAE and this offers us another wonderful opportunity to do so,” she said. “World Expos offer everyone the opportunity to learn, innovate, create progress, and have fun by sharing ideas and working together and these will all be possible through our involvement with Project Design Space.”
 
Speaking on the program, Robert Bock, Senior Brand Activation Director – adidas said, “This initiative is a great way to inspire the next generation of creators in the UAE. Design is a fundamental component of the adidas world and we are proud to be supporting an initiative that recognizes and fuels design and innovation.”
 
Kate Acheson, Head of Arts at Dubai American Academy said: “Our school is really integrating design thinking, innovation and project based learning into our curriculum.  DIDI provides an amazing opportunity for the students to apply this knowledge and their skills into a real-world situation. Gaining experience from top companies in learning how they process design and working with peers in other schools is a one-off opportunity for many of our students. It is something that I am sure will carry them in their future university and career choices.  It is great to see this type of exciting opportunity being offered in Dubai.” 
 
DIDI is the first private, not for profit design school in the region, and was established following the direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai. DIDI plans to enroll the first class of undergraduate students on to its Bachelor of Design program in September 2018.



Posted by : GoDubai Editorial Team
Viewed 15781 times
Posted on : Monday, November 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : HE Sheikh Nahyan Bin Mubarak Al Nahyan inaugurates Tolerance in the UAE workshop at NYU Abu Dhabi
Next Story : Mansoor Bin Mohammed honors outstanding winners of ‘Hackathon' competition
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Introducing Burberry Bespoke Fragrances
Making many tones from one
Celebrate the Month of Love with a Brighter Smile at The Smile Bar
Longchamp Spring/summer 2019 Show
A Chaumet Valentine's Day Sentimental jewellery
Malabar Gold & Diamonds opens a new showroom in Millennium Dubai Airport Hotel t...
Persil Appoints Nancy Ajram as the new Regional Brand Ambassador
Tissot PRS 516 Alpine Limited Edition A sporting tribute
Global Village presents Scheherazade, a timeless tale of intrigue and adventure
The Preston watch collection by Coach
Turkish Airlines reached the 80.2% Load Factor in December 2018.
Tag Heuer Demonstrates Watchmaking Mastery With Its New Carrera Calibre Heuer 02...
Always take the front row with this 7.2” supersized smartphone screen
Celebrate Valentine's Day With a Quintessential Timepiece From D1 Milano
Eberhard & Co. Gilda makes an extraordinary Valentine's Day gift
Beef Sushi- Love at first bite
Walid Atallah's “Dream Dress”: The new revolution in the World of Fashion 2019
Bollywood Actor Anil Kapoor to inaugurate 2 new outlets of Malabar Gold & Diamon...
Scuderia Ferrari presents PILOTA Family Collection
Third Edition of Al Shira'aa International Horse Show Concludes with Thrilling Finale
HUGO BOSS watches Legacy Casual Family collection
Luxury jewelry house Dhamani 1969 launches exclusive CHRYSALIS collection
Nissan Energy demonstration hits the spot
MALABAR GOLD - DSF Winner Photo for Release - Anandan Ganesh
Nicole Kidman at the Golden Globe Awards
Joyalukkas Shopper wins BMW Car in DSF Mega Promotion
Flying Grand Regulator now available in new colour combinations
Time for Unsung Heroes to Be Recognised With Citizen Campaign
Jewellery shoppers to keep winning big this Dubai Shopping Festival
Al Mouj Muscat pays tribute to Oman with Layers of Oman Exhibition
Spring/Summer ‘19 Collection IL Gufo Underwater
Bollywood Actor Anil Kapoor inaugurated 2 new outlets of Malabar Gold & Diamonds...
The Kingdom of Saudi Arabia's Minister of Energy, Industry, and Mineral Resource...
OMEGA reintroduces the iconic Calibre 321
Sawalef Perfumes unveils product range of delicate scents in 2019
Dubai-based sports star Sarra Lajnef gets Women Leadership Award
Dawoodi Bohra Trade Expo begins at Expo Centre Sharjah
Audi turns the car into a virtual reality experience platform at CES
Citi UAE opens Citigold lounge in Abu Dhabi.
Opening Ceremony of Azerbaijan House in the United Arab Emirates
Alawwal bank becomes first Middle East firm to offer AI training for all staff
The Region's Most Anticipated Shopping Festival Is Back at Burjuman
2020 Cadillac XT6 Makes Global Debut
Central Bank of the UAE Holds its 1st Board of Directors Meeting for 2019
Airbus boosts Intersec 2019 with Progressive Comms Technology
The UAE-Kosovo Economic Forum launches a new phase of economic partnerships
Global Energy Forum: His Excellency Khalid Al-Falih's address on day three
IPAF hosts 10th UAE Nadwa
Sultan Awards Oil & Gas Exploration Concession to Italy's Eni
UAE residents go on a two-week Camel Trek across the UAE desert