GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel, Tourism and Hotels

 
  Share

Abu Dhabi, United Arab Emirates, November 2, 2017:   Last month, Etihad Airways launched a competition to engage four young Emirati fashion designers to create new onboard loungewear. 

The competition drew almost 71,000 votes via highly regarded UAE fashion publication Zahrat Al Khaleej's social media channels.  

Four UAE based designers kicked-off the competition through a challenging set of criteria: the design themes had to involve strong Emirati and UAE influences, working with traditional patterns, accents and must be contemporary and trendy.

Rawdha Al Shafar (A Friend of Mine by Xpoze), Manaal Al Hammadi (Manaal Al Hammadi), Asma Al Matrooshi (Epiphany) and Aisha Al Marri (1981 Boutique) developed designs over a one week period for a chance to win the grand prize of having their design offered in Etihad Airways' First Class cabins and in The Residence on board the Airbus A380.

Over the three day voting period, nearly 71,000 votes were submitted over Zahrat Al Khaleej's Snapchat channel and website. The two finalists, Rawdha Al Shafar (A Friend of Mine) and Aisha Al Marri (1981 Boutique) were chosen to develop a prototype design within a week for the final judging round, with Rawdha Al Shafar from A Friend of Mine by Xpose winning the final design.

Rawdha Al Shafar said of the competition: “I am so honoured to have won this prestigious competition. The team at Zahrat Al Khaleej and Etihad Airways have been incredibly supportive. The other designers have certainly been tough opponents as they all showed much skill and talent. 

“This was an extremely challenging competition – to turn around a design and a prototype in just a couple of weeks was testing but certainly rewarding. I can't wait to see my design onboard next year!”

The team from A Friend of Mine by Xpose will work closely with Etihad Airways' Guest Experience & Delivery and Product & Brand teams to monitor the production of the loungewear over the next few months before being introduced onboard by quarter one next year. 

Linda Celestino, Etihad Airways Vice President Guest Experience and Delivery, said: “This is the first time an airline has done something such as this. I absolutely loved working with these incredibly talented young Emirati women, who showed such passion and determination. This gives Etihad Airways an opportunity to showcase the talent that exists in the region. It was certainly a tough choice but A Friend of Mine deserves the win.”



Posted by : GoDubai Editorial Team
Viewed 8503 times
Posted on : Thursday, November 2, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dubai Celebrates Four Wins at the World Travel Awards 2017
Next Story : Etihad Airways to Suspend Abu Dhabi - Dallas/Fort Worth Route in 2018
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Timeless Ties
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Summertime Beauty Picks at Glambeaute.com
The Perfect Gift Mark
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
New XE 300 Sport Edition Wins Gripping Ice Race
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
Skyline University College Economics Day 2018: One Step towards Tomorrow
Get Vibrant and lively hair with Rahua's new Color Full Range
Filorga Mesotherapist Derma Roller
du to Offer New 9.7-inch iPad With Apple Pencil Support
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
Penny Scallan Design Launches in the Middle East
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
Genesis G70 Luxury Sedan Arrives in Middle East
Pandora Shine Discover A New Way to Shine
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Stylish Nursing wear at Mums and Bumps
Understanding what women want Balmain reveals the Madrigal Mini II
Gifts for Ramadan at Hour Choice
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Adamavi - Elegant, Timeles S, and Reliable
Pandora Spring Embrace Nature's Beauty
April Marks Autism Awareness Month at Nursery Chain
Tommy Fleetwood joins OMEGA's line-up of golfing greats
Mido Ramadan Watch Collection
Ashridge to help Saudi leaders explore and implement strategies for growth
In Its 100th Year, Panasonic Bullish On ME Growth
Village Street Sale at The Outlet Village offers designer outfits at great prices
Ras Al Khaimah (RAK) Ruler Delivers Keynote Opening Speech to 14th Arabian Hotel...
Tamouh unveils unique art piece dedicated to the late Sheikh Zayed at Cityscape ...
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
Get ready for an exciting Ramadan at Danat Al Ain Resort
du LaLiga HPC U16 Crowned UAE FA Academy League Champions and City FC Win U14 ...
'Global Automotive Aftermarket Manufacturers Gear Up for Robust Business Growth ...
Mint Middle East to Collaborate with Interac in UAE
Dragon Mart appoints Ines Akari as its official Toy Detective