GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Food Industry

 
  Share
  • Lavazza launches its new premium instant coffee range in the UAE for the first time.
  • The new range combines the intense flavour and quality of Lavazza coffee with ease and convenience to suit busy lifestyles.
  • Coffee is made from a prized blend of 100% Arabica beans and 10% micro-ground roasted coffee.
  • Prontissimo! range includes pure coffee and milk-based coffee drinks
Dubai, 11 October 2017: Catering to time-sensitive customers who enjoy coffee on-the-go, Prontissimo! combines the convenience of instant coffee with high quality and rich Italian flavours.
The newly launched Prontissimo! range is the first instant coffee range from Lavazza and is made from an extraordinary 100% Arabica blend enriched with 10% micro-ground roasted coffee. The new range offers a mix of classic coffee and milk-based concoctions.
Characterised by Lavazza's passion for innovation, Prontissimo! is produced in a unique four-step process with a combination of carefully selected coffee beans and advanced processing and transformation technology. The intricate production process involves modern, natural technology that incorporates controlled heat application to gently concentrate the coffee while preserving the aroma. Cutting-edge freeze-drying technology is then used to slowly evaporate water from the coffee extract and micro-ground coffee mixture resulting in a naturally richer and more fragrant coffee.
“Modern life is fast-paced, especially in a cosmopolitan market like the UAE where residents are busy balancing work and life commitments. Coffee is an important ritual for many people in this part of the world and instant provides coffee lovers with the ability to grab a cup of coffee without interrupting their schedules,” said Karim Merhi, Marketing Manager – Middle East & North Africa, Lavazza.
“Prontissimo! caters to this need, but without compromising on excellence or taste. By using the latest in coffee technology and real micro-ground Arabica beans, Prontissimo! offers the quality guaranteed by more than 120 years of Lavazza industry expertise while allowing for a little more time to savour the Italian coffee experience. We have also catered to the more adventurous coffee drinkers by offering a variety of instant milk-based coffee drinks”
Prontissimo! is available for sale across the UAE in five unique variations. For pure coffee lovers, the range includes Classico, a smooth, well-balanced blend with delicate notes of caramel, and Intenso, a strong, full-bodied blend with rich notes of roasted coffee. While those who prefer a sweeter and creamier coffee experience can enjoy Caffelatte Dolce 3-in-1, a real Italian style caffelatte with a hint of sweetness, Cappuccino Cremoso with extra creamy foam and a delicate sweetness, and Cappuccino Cioccolato, the Italian cappuccino with a sweet chocolatey twist.
In addition to great tasting coffee drinks, the mix of soluble coffee flakes and micro-ground coffee beans is perfect for creating a variety of desert and snack recipes, including tiramisu and coffee-flavoured popcorn.
Innovation and quality are key to Lavazza's ongoing growth, and its ability to compete on the international scene. Lavazza was the first in the world to introduce the concept of blending by combining coffee from different regions. The Italian coffee brand also launched a series of packaging innovations, including the invention of the vacuum-sealed pack, and founded the Luigi Lavazza Centre for Coffee Studies and Research in 1979 as well as the internationally renowned Lavazza Training Centre with 50 coffee schools around the globe.
In May 2015, Lavazza installed the first capsule-based espresso machine in the International Space Station (ISS). The company also worked with Novamont to develop a 100% Italian compostable espresso capsule made from Mater-Bi with NGO Rainforest Alliance certification in a move towards a more sustainable business model.



Posted by : GoDubai Editorial Team
Viewed 21881 times
Posted on : Wednesday, October 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Moving on Up! Saudi Arabia to Underline Status as Regional Food Manufacturing Force at Gulfood Manuf...
Next Story : Capital Club to Host Exclusive Dinners featuring Michelin Star Chef, Augusto Valzelli
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo
Achieve whiter teeth at home with Spotlight Teeth White Strips
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
Noble™ Anti-aging Skin Care Products
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment
UAE National Day celebrated in Skyline Carnival 2017
SUC signed MOU with Waldorf Astoria Ras Al Khaimah
SUC conducted Tour Guide Training Program for SCTDA
Calvin Klein Presents Steadfast Collection
Time for Some AIGNER Love
Mohammed bin Rashid Launches UAE Astronaut Programme
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Gift gorgeous skin this festive season.
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
Eberhard & Co. celebrates 130th Anniversary with special commemorative Edition C...
Coach Women's Lex Stainless Steel Bracelet Watch Collection
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
Together for Egyptian Cinema: A Million happy viewers
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi
BOSS watches presents Navigator Collection
Absolutely Rejuvenated Skin to Start the New Year
Feast your way into the festive season at The Coffee Club
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Ju...
Dubai Land Department Launches its Smart Archiving System
Svelte BU4108-11H dress watch in black and rose gold plating makes an impact
Hottest Smartphone ever! Go get a true luxury phone from HUAWEI
Gourmet Gifting at Tub of Butter
Robinsons National Day Trunk Show
Over 200 developers across India participate in CREDAI's Indian Property Show
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
Unilever's Lipton Jebel Ali Tea Factory First in MENA to Achieve Bronze World Cl...
Ghantoot present 17th Emirates Open Polo Championship International
More Than 6,000 Bears Donated to Toys With Wings & Emirates Red Crescent for Nov...
Epson to showcases the future of large laser display technology at InfoComm MEA 2017
Dubai Customs reaffirms efforts to combat counterfeit goods with Japanese partners
Awqaf and Minors Affairs Foundation, Family Village Celebrate 46th UAE National Day
Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv...
The Verses of Peace Exhibition begins at the Abu Dhabi World Trade Centre
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
Step into 2018 with skinade & slow down the signs of ageing
Green Hope on Former US Vice President Al Gore's 24 Hours of Climate Reality telecast
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
Indian realty in revival mode, says industry expert
Strong Airline Profitability Continues in 2018
Cybercriminals Switching to Impersonation Attacks to Bypass Email Security Systems
Phumzile: UN Women uses rigorous methods to monitor and evaluate its programmes