Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>


SPC's News Cinema Initiative Features as Many as 2,332 Visitors and Suggests Most People Would Like to Like to See Positive News

Sharjah, February 22, 2017:  An analytical study conducted by the Sharjah Press Club (SPC) of the Sharjah Government Media Bureau (SGMB) suggests that most people prefer positive news stories that do not cause sadness, fear or horror but promote feeling of happiness and joy, which is encouraged and sought by the UAE society. The SPC study is based on observations and monitoring of various audiences' reactions to news movies played by the News Cinema launched by the SPC during the UAE Innovation Week in Sharjah last November.

Joy and laughter, which are usually associated with the positivity one feels when watching good news, came in the first place, underscoring the importance of positive news and their impact on the lives of individuals and the society at large. 

The SPC's News Cinema was inspired by the suggestion of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, that there is a need for the media to highlight positive news and developments in society in order to generate positivity.  

The study showed that the audience's reactions -- as many as 2,332 -- included joy, which ranked first, interest, which ranked second at 24.44%, fear, which came in third place at 15.44%, and discomfort in the fourth place at 10.29%. Fifth, sixth and seventh places were taken by disgust (8.06%), shock (7.80%) and sadness (6.86%), while lack of interest and crying both ranked last at 0.86% each.

The idea was to show visitors to the SPC stand, no matter what their age or group, a series of news stories representing a sample of what people are exposed to in the course of the day. The series included real-life stories, facts, personal experiences, comedy and horror, for the purpose of measuring the visitors' responses to various types of news.

Buoyed by the audience's response to its News Cinema initiative, the SPC has announced its plans to issue an e-newsletter that aims to spread happiness amongst its readers even as they are confronted by horrible stories of war, blood and gore that have largely dominated the news in recent years, negatively affecting peoples' minds and undermining their positive energy.

The newsletter, which will be targeted at various segments of the society, will concentrate on positive news stories, studies and facts dealing with happiness, as well as news that reflect the reality of life in the UAE, which seeks to establish a happy and forward-looking society.

Speaking about the SPC's happiness initiative Huda Al Dah, Director of Sharjah Press Club, urged the media to focus on positive news stories and developments, thus contributing to the objective of building a happy and healthy society that cares and gives, and disseminating a positive media message aimed at promoting people's sense of security and peace of mind.

Huda Al Dah emphasised that with the launch of its e-newsletter, the SPC is looking to achieve a number of goals. These include the formation of a national media vision that aligns with the country's pursuit of a happy society, the promotion of a culture of happiness and the formation of a positive public opinion, as well as the development of journalistic work and qualification of media graduates.

She pointed out that the Sharjah Press Club, which is managed by the Sharjah Government Media Bureau (SGMB) – earlier known as Sharjah Media Centre -- has been serving the media fraternity in Sharjah and the UAE for the past five years.  The SPC offers an ideal platform for journalists and other individuals and institutions involved in the media to interact, network and learn of new developments and opportunities, debate issues and explore our collective role as communicators. 

Posted by : GoDubai Editorial Team
Viewed 8058 times
Posted on : Wednesday, February 22, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : PCFC seeks role model in global corporate communication and industry specialized media
Next Story : Sharjah to Host Emirates Reproduction Rights Forum 2017
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Global brands with lowest cost at Karama Ware house sale from this Thursday
Glam's Makeup Launches in the Middle East
Review: Facial with Dr Renaud's range at Nazih
Glasshouse Collection from Olivia Burton
Hour Choice presents Coach New York Collection
Prevention, Not Cure: Kaya's ‘Hair Strength Therapies' Set to Rid the Gulf of it...
Matthew Fitzpatrick Wins the 2018 Omega European Masters
Executive Tourbillon Free Wheel
Introducing New Make-up From Rodial That You Need In Your Kit
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty
Rado reimagines a bold 1960s classic for the 21st Century
Scuderia Ferrari presents Fall winter collection
Kate Spade New York Presents Debut Collection From Creative Director Nicola Gla...
Introducing VK Beauty Lounge & Bar
Alina Anwar Couture Launches in UAE
Introducing Home Fragrance at Robinsons, Dubai Festival City
Rolls-Royce Motor Cars Takes the Luxury of Privacy to a New Level
British Classics Make a Comeback in Jack Wills AW18 Collections
Tata Communications Strengthens Cyber Defence in the Middle East with the Launch...
Facebook Launches Community Help on Facebook Lite
NARS Erdem SS19 Beauty Report
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Dubai Culture Organises ‘Writing Literature Novels and Editing them as Play Scri...
Roberto Cavalli's Exclusive Duo of Fragrances
Defying Age With Skin Republic's Gold and Platinum Face Masks
Diana Arno Expands Online Shopping to Middle East
‘Unseen Potential' - Art from Scrap and Discarded Parts
Ferrari World Abu Dhabi invites guests to enjoy the spectacular Friends & Family...
CNN's Inside the Middle East explores the region's evolving photography scene
New Google Search feature launches for job-seekers in Arab world
Lacoste.12.12 Collection
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
The Future Is Here
Trevor Sorbie Range Relaunches in the UAE
Al-Futtaim Toyota's Upgrade campaign brings back the hottest car deals
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Sheikh Zayed, the First Falconer and Nature Protector
Your skin needs more than just sunscreen
William Collection by Hugo Boss
UHOA goes live with #YouBeUganda at Expo 2018
PAN Emirates bedroom festival with discount up to 70%
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Why the Modern-Day Oil and Gas Industry Needs Millennials to Survive?
Afghanistan Premium League T20 (APLT20) Draft 2018
Al-Futtaim ACE DIY and Home Security promotion
GROHE Smart Home: The App-Controlled Water Security System
MEAF gets the UAE community involved to commemorate World Arthritis Day
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Harmony and Sustainability Define Ideal Standard's ‘Esedra' Ceramic Bathroom Col...