DUBAI – March 24, 2016: Bittel, the leading smart solutions provider for hospitality sector in China, has announced its foray in the UAE market. Bittel's entry into the UAE market comes as the result of a strategic partnership agreement with the UAE-based Bahri & Mazroei Technical Systems (BMTS). BMTS will act as the sole agent for their smart solutions in the UAE.
The strategic partnership between BMTS and Bittel is aimed at building joint cooperative venture in the UAE. The market is one of most vibrant and booming tourism, financial and trade hubs in the Middle East region. With the Government's growth strategy for the coming years, the hospitality industry is poised to be one of the fastest growing sectors in the country.
Commenting on the strategic partnership, Mr. Esam R. Al Mazroei, Managing Director of Bahri & Mazroei Group said, “We are extremely delighted to be recognized as the sole agent in the UAE for Bittel's smart solutions. Being a part of this industry for many years, BMTS has added more products to its portfolio and is proud to be associated as a partner of some of the biggest names in the industry. Hospitality smart solutions is a potential market mainly due to the number of hotels coming up in the UAE prior to World Expo 2020 to be hosted in Dubai.”
“Bittel is one of the leading smart solutions provider and we believe that this partnership will be fruitful. BMTS, through this cooperation, will provide Bittel with long-term growth and help them build a strong market presence in Dubai and the UAE,” he added.
Developers are now recognizing the needs and planning to launch more projects, anticipating the demand to meet the goals of Dubai Plan 2021. The next five to six years are expected to witness a sustained growth in the hospitality sector, with an increasing number of hotels and serviced apartments in addition to commercial and residential buildings. The Dubai Plan 2021 aims to make the city the most secure place in the world for residents and tourists alike. The demand for premium homes in Dubai is increasing, led by the city's status as the region's business and lifestyle hub.
Moreover, Dubai follows a comprehensive system of sustainable real estate solutions. The authorities have developed and implemented policies to enhance the emirate's status as a leading destination for the development of integrated solutions for the realty sector at the global level. BMTS and Bittel look to be a part of and facilitate hospitality projects in the UAE.