GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> LifeStyle

 
  Share

Always Confidence and Aspirations Study shows that 94% of girls believe they can achieve their dreams, while only 20% of women actually do

Dubai UAE, November 12, 2015: “I wanted to be a doctor”, “a reporter”, “a painter”, but it didn't work out… Did you ever wonder what happened to the aspirations and dreams of girls along the way of “growing up?” Why does a girl let go of her dreams? Always, the leading feminine care brand, discovered that girls tend to give up on their aspirations once they reach the puberty age. According to the study, 94% of girls aged 13-15 believe they will achieve their dreams, while only 20% of women aged 18-35 were able to achieve their dreams. Girls lose confidence and limit themselves, letting go of the dreams they had when they were young.

Today, Always is launching a social experiment video #GirlsCan, wanting to raise awareness on the impact of the loss of confidence during puberty on girls' dreams. The film captures the boundless spirit little girls have as opposed to the doubt instilled in older ones. Once the curtain that separates them in the film is raised, viewers will witness the incredibly inspiring way young girls see their future and how they believe confidence can drive them forward: Always #GirlsCan

For the new Always #GirlsCan campaign, the brand partnered with awards winning director Myrna Maakaron and social activist Muna AbuSulayman. Muna AbuSulayman highlights: “The idea is nice and unique. It was like confronting yourself in the mirror. Often, as you are growing up, you don't feel the changes that you go through and the obstacles you set up against yourself. You need to pause and remember how you were as a child. The women who participated in the experiment or those who will watch the experiment will realize that they can overcome obstacles and pursue their dreams.”

Nada Dugas, Always Communications Director, comments “Girls believe that with confidence and family support they can achieve anything and Always supports that. Always has been a supporter of girl's confidence for more than 30 years, bringing both puberty education to millions of adolescent girls across the world every year, as well as the most innovative protection that enables girls to be confident every day of the month.”

In partnership with the Female Network, Always launched the #GirlsCan campaign. “I am so proud to have been part of this experiment, it is important that girls realize all their potential and understand that with confidence they can achieve all their dreams” said Muna AbuSulayman, the campaign advocate. “I believe strongly in the importance of confidence and family support for girls to achieve their dreams and together we can raise awareness to help initiate change” said Shereen Mitwally, the founder of The Female Network.

Always is inviting girls and women everywhere to show the world what a girl can achieve: share your dream with us. Take a pic shoot a video or tweet using #GirlsCan, and inspire young girls everywhere that anything and everything is possible with confidence.

Additional Key ‘Always Confidence & Aspirations' Study Findings

  • 61% of women believe that after puberty their dreams became limited.
  • 97% of girls believe that confidence is key to achieving their dreams
  • 95% of girls believe they need family support to achieve their dreams.
  • 71% of women believe that they can work and have a family at the same time
  • 65% of working women believe that working makes them better moms.

Survey Methodology
* The Always Confidence & Aspirations Wave I Study was conducted through face to face interviews in June 2015 across three cities in Saudi Arabia: Jeddah, Riyadh, Damam. It surveyed a representative sample with 200 married mothers 18 – 35.

** The Always Confidence & Aspirations Wave II Study was conducted through face to face interviews in September 2015 across three cities in Saudi Arabia: Jeddah, Riyadh, Damam. It surveyed a representative sample of: 200 women 18 – 35, 200 menstruating girls 13-15 and 200 Men 18 – 35.



Posted by : GoDubai Editorial Team
Viewed 28463 times
Posted on : Thursday, November 12, 2015  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 68% of Middle Eastern Luxury Consumers Feel “A Sense of Occasion” When They Buy An Investment Piece,...
Next Story : The Dubai Lifestyle
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo
Achieve whiter teeth at home with Spotlight Teeth White Strips
Noble™ Anti-aging Skin Care Products
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius
UAE National Day celebrated in Skyline Carnival 2017
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment
Calvin Klein Presents Steadfast Collection
SUC signed MOU with Waldorf Astoria Ras Al Khaimah
SUC conducted Tour Guide Training Program for SCTDA
Mohammed bin Rashid Launches UAE Astronaut Programme
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons
Eberhard & Co. celebrates 130th Anniversary with special commemorative Edition C...
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries
Gift gorgeous skin this festive season.
British Orchard Nursery wins the BIZZ Award for the 2nd year in a row
Time for Some AIGNER Love
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai
RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Coach Women's Lex Stainless Steel Bracelet Watch Collection
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
Dubai Land Department Launches its Smart Archiving System
Together for Egyptian Cinema: A Million happy viewers
Feast your way into the festive season at The Coffee Club
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Ju...
Robinsons National Day Trunk Show
Svelte BU4108-11H dress watch in black and rose gold plating makes an impact
BOSS watches presents Navigator Collection
Gourmet Gifting at Tub of Butter
Hottest Smartphone ever! Go get a true luxury phone from HUAWEI
Over 200 developers across India participate in CREDAI's Indian Property Show
Globally-Renowned Modest Fashion Week Debuts in Dubai This December
Absolutely Rejuvenated Skin to Start the New Year
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives
Unilever's Lipton Jebel Ali Tea Factory First in MENA to Achieve Bronze World Cl...
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullma...
More Than 6,000 Bears Donated to Toys With Wings & Emirates Red Crescent for Nov...
Ghantoot present 17th Emirates Open Polo Championship International
Epson to showcases the future of large laser display technology at InfoComm MEA 2017
Dubai Customs reaffirms efforts to combat counterfeit goods with Japanese partners
Awqaf and Minors Affairs Foundation, Family Village Celebrate 46th UAE National Day
Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv...
The Verses of Peace Exhibition begins at the Abu Dhabi World Trade Centre
Green Hope on Former US Vice President Al Gore's 24 Hours of Climate Reality telecast
China Homelife 2017 Strengthens Sourcing Opportunities with Higher Exhibitor Par...
The du Youth Council Holds a Volunteering Day at Al Ain Zoo with People of Deter...
Strong Airline Profitability Continues in 2018
Saxo Bank 2018 Outrageous Predictions: 2018 will be a true roller coaster ride c...
Phumzile: UN Women uses rigorous methods to monitor and evaluate its programmes
Indian realty in revival mode, says industry expert