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Founded in 2016, 1win is a major player in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as its brand ambassador. In 2025, Mexican professional boxer Saúl (Canelo) Álvarez and MMA legend Jon Jones joined 1win as its global ambassadors.