Cookie Consent by Privacy Policies Generator website 92% of Parents in the UAE Say that ‘play' is a Key Component in Helping Children Learn New Things :

Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>


Inspiring future generations through the power of play – LEGO® Middle East held a first-of-its-kind event unveiling groundbreaking insights from their exclusive LEGO® Play Well 2022 study 

Dubai, United Arab Emirates, 16 September 2022: Striving to inspire and develop the builders of tomorrow through play, LEGO® Middle East held an exclusive event in Dubai to unveil, key global and regional findings from their 2022 Play Well Study. The event gathered key regional thought leaders, influencers and the Sharjah Child Friendly Office (SCFO), a subsidiary of the Supreme Council for Family Affairs (SCFA); to initiate impactful conversations around the power of play and the attitudes and behaviours related to it. 

The one-of-a-kind LEGO® Play Well 2022 study, a global study on play by the LEGO Group, building on the 2018 and 2020 LEGO Play Well research findings, which presents parent and child perceptions on the benefits of family play, children's play preferences, future-oriented skills and learning through play. All findings from the report, unless otherwise referenced, were gathered from a total of 32,781 parents, and 24,593 children aged 5 -12 through a 20 minute online quantitative survey conducted across 35 markets in early 2022. It brings out the essence of what play means to children and parents across the globe. In its third edition, the study delves into how play has evolved, the benefits it brings to individuals and families, the barriers that get in the way and how we can protect it.  The study contained ground-breaking data and findings from parents and children of the UAE, with a large percentage of the nation's parents agreeing that play must be prioritized and protected as it is an integral tool in a child's development

In support of shedding light on the various sections of the report, the event hosted a panel of experts including; Jeroen Beijer, the General Manager of LEGO Middle East and South Africa; Aalia Thobani, Communication and Connection Specialist; and Dr Hessa Al Suwaidi, Executive Director at UAE Sharjah Child Friendly Office. Each expert contributed their valuable views around the findings of the unique study Commissioned by the LEGO Group which contains valuable insights setting a precedent to inspire the generation of tomorrow and laying creative foundations for families to bond and build together.

The study reveals that 92% of parents in the UAE believe play is key in enabling children to learn new things. LEGO products help with children's development and recognize how experimenting and making mistakes help with a child's development. 96% of parents in the UAE say that playing together makes their family happier.

Dr Hessa Al Suwaidi, Executive Director at UAE Sharjah Child Friendly Office said: “In line with Sharjah's vision of developing comprehensive, child-centric ecosystems, SCFO has been prioritising the unique needs of children through the lens of a child-rights-based framework. Under the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, wife of His Highness Ruler of Sharjah, Chairperson of Supreme Council for Family Affairs, our targeted strategies are grounded in the best interests and rights of children and youth in Sharjah.” She added: “Play has the power to support physical and psychological wellbeing and forge strong connections with others. It imbues children with essential life skills including self-confidence and resilience, independence and the ability to cope with challenging situations. At SCFO, we recognise and respect the right of children to play, and are committed to upholding their rights in accordance with the highest international standards and guidelines.”

The nation's generation of tomorrow, the children of the UAE, also confirmed their affinity towards LEGO® play, as it offers them a fun way to hone ways of thinking, creating and testing new ideas.

96% of children expressed that playing with LEGO bricks is a fun activity to do with their parents, and that play makes them feel creative.

Jeroen Beijer, General Manager of LEGO Middle East and South Africa said: “Play has always been the cornerstone of humanity, in that it contributes to all facets of life. We see play as a process that entails discovery, exploration, learning from mistakes and much more. It means play opportunities for every child's passion. It means creating lifelong learning values. Most importantly to the UAE, it means bringing families together and shaping the builders of the future.”

With exceptional insights backed by the Play Well study, parents, educators and even key decision-makers in the UAE can begin to encourage conversations around this topic and inspire the movement towards play in everyday life. The Play Well study also conveys impactful insights on themes that revolve around parents and children's perceptions of the benefits of family play, as well as digital child safety, sustainability and diversity equity and inclusion (DEI).

The valuable local insights from the LEGO Play Well Study provide key pillars of interest across various sectors that will help support youth by igniting the flame of the power of play and equipping families with the tools, time and space needed to prioritize and protect play.

Posted by : GoDubai Editorial Team
Viewed 6429 times
Posted on : Friday, September 16, 2022  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Next Story : Instagram-Launches-New-Parental-Supervision-Features-for-Teens-in-the-MENA-region
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
  • What a shot! David Beckham Snaps a Scenic View as Qatar Tourism unveils Pos... [6158-Views]
  • 60 Years of James Bond: OMEGA welcomes Daniel Craig to a London celebratio... [5896-Views]
  • Gulf Islamic Investments Launches a $100million Shari'ah Compliant Debt Fun... [5539-Views]
  • More Style, Tech and Comfort – MG's Popular RX5 SUV is Reborn [5129-Views]
  • Jaeger-Lecoultre Rendez-Vous Sonatina 'Peaceful Nature' Series [4354-Views]
  • Omantel Tops 5G Utilization in the Middle East Region with 5G for Fixed Wir... [4215-Views]
  • Malabar Gold & Diamonds Launches New Outlet in Abu Dhabi at Dalma Mall [4215-Views]
  • Best Spots to View Spectacular UAE National Day Fireworks Displays Across D... [4198-Views]
  • Online Subscription Model, MOOV by Al-Futtaim Celebrates One Year of Disrup... [4014-Views]
  • The Most Valuable Socks in the World by FALKE are Available in Dubai [3985-Views]
  • Network International, American University of Sharjah Collaborate to Empowe... [3768-Views]
  • Samsung Sees Significant Adoption of Foldable Smartphones as Enterprise Dem... [3628-Views]
  • Flying Tiger Copenhagen and Azadea Group to Strengthen their Partnership wi... [3604-Views]
  • Theyab Bin Mohamed Witnesses the Signing of a Strategic Partnership between... [3415-Views]
  • Cotton On: BODY Opens Its Third Store at Nakheel Mall The Palm [3378-Views]
  • Dubai Health Authority Celebrates 51st UAE National Day [3378-Views]
  • Eight Emiratis join the Dubai Air Navigation Services Corporation [3378-Views]
  • The Big 5 2022 to Set Global Construction Industry on Dynamic Transformativ... [3370-Views]
  • Union Coop: Major Discounts Announced for UAE's 51st National Day Celebrati... [3329-Views]
  • Dubai will Host the “Lady of the Universe” next March [3075-Views]
  • Enjoy FIFA World Cup 2022 in Style at Mleiha's Traditional Hospitality Loun... [3059-Views]
  • Bollywood Actor Anil Kapoor Inaugurates the Brand-new Malabar Gold & Diamon... [2870-Views]
  • HLB HAMT Launches Employee Volunteering Initiative to Promote Sustainabilit... [2854-Views]
  • Sultan Bin Tahnoon: The Memory of our Heroic Martyrs will remain in Our Hea... [2849-Views]
  • GCC Survey: Consumers Willing to Pay more for Sustainability-Minded Compani... [2673-Views]
  • GEMS Scope 2022 Forum Places Youth at Centre of Global Climate Change Actio... [2517-Views]
  • BeingShe Universe 2022 Grand Finale held in Dubai Powered by Mai Dubai [2513-Views]
  • Create Unforgettable Moments with OPPO's Reno8 Pro 5G this UAE National Day [2460-Views]
  • G42 Smart Nation's Expo 2020 Technology Solution Ranks top 3 Globally at Wo... [2452-Views]
  • Mohammed Bin Rashid Library Hosts a Unique Line-Up of Events to Celebrate t... [2448-Views]
  • 105th Mahzooz Draw Bridges the Gap between Three Raffle Winners and their D... [2427-Views]
  • KHDA Inaugurates Raffles World Academy's New Hub of Excellence in Creative ... [2382-Views]
  • Dubai Customs launches “Al-Bairaq (Banner) Challenge Award” to Raise Compet... [2374-Views]
  • Range Rover and Range Rover Sport Awarded Five-Star Euro NCAP Safety Ratin... [2370-Views]
  • OMEGA's Enchanted Winter Campaign [2325-Views]
  • Sony Venice 2 Cinema Camera Paves the Way for 8K and 6K Content in the Regi... [2312-Views]
  • Summary of Weekly Real Estate Transactions for the Week Ending 30 November ... [2300-Views]
  • Alfa Laval Supplies Heat Exchangers to the World's Largest Green Hydrogen P... [2296-Views]
  • Exalto Emirates supports UAE Energy Strategy 2050 through Enviro-friendly P... [2284-Views]
  • Union Coop Remembers the Brave Martyrs on Commemoration Day 2022 [2267-Views]
  • Emirati Wrestler Says Progress Wrestling to Put Dubai Scene on the Global S... [2218-Views]
  • Global Village Celebrates 51st UAE National Day with Traditional Performanc... [2206-Views]
  • Kia Gears up for FIFA World Cup 2022™ with Exciting Simulator Experiences a... [2181-Views]
  • Gucci Presents a Winter Sport-Dedicated Eyewear Selection [2177-Views]
  • JIJIL's Fashion-Forward Winter Wear [2103-Views]
  • Sharjah's Celebration of Emirati Culture sees Massive Turnout at Guest of H... [2075-Views]
  • Mexico Hoists UAE Flag to Celebrate Sharjah as Guest of Honour at Guadalaja... [1980-Views]
  • Investcorp to Acquire Marble Point Credit [1878-Views]
  • MAX&Co. Unveils New &Co.LLABORATION With Tamagotchi [1878-Views]
  • Dubai Land Department Gains the ‘WELL Health-Safety Rating' Certificate for... [1857-Views]