Dubai, UAE, 30 April 2019: Ramadan is an important time of the year for billions of people around the world who come together to spend quality time with family. Bringing the world closer together, Facebook’s online community continues to grow with its user base reaching 183M in the MENA region – 86 percent of whom celebrate Ramadan. This surge in consumption provides communities and businesses an opportunity to engage more meaningfully with their audiences.
Home to locally-relevant and data driven insights, as well as inspiring community stories during Ramadan, “SHARED by Facebook” offers brands and people an easy-to-navigate platform to help them make the most out of these moments.
According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during that month. Thanks to shorter working hours and holidays that translate into more leisure and rest time, people in the Middle East increase the time they spend on mobile and social media during the holy month, spending 5 percent more time on Facebook during Ramadan than any other time of the year.
This peak in mobile usage is testament to the wider growth in e-commerce activity in the region. According to Criteo, an analysis of last year’s sales trends revealed a surge in online sales in the Middle East region in the lead up to and during Ramadan. The study identified two peak moments of online shopping activity, revealing that shoppers in the Middle East typically shop early into the season and slow down closer to Eid al-Fitr to focus on the celebrations, then pick up again during the Eid. Data showed that in 2018, the weekly mobile share in sales surged by 17 percent during Eid al-Fitr versus 13.1 percent in the second week of Ramadan, while mobile travel bookings increased by 47 percent during Eid al-Fitr. In-app sales also grew by up to 79 percent, indicating that consumers may be inclined to buy within apps when they provide an easy and convenient shopping experience.
Ramez T. Shehadi, MENA Managing Director at Facebook, said, “Ramadan is a time to connect with friends, family and faith. It is a period shared by so many around the world whether fasting or breaking bread, praying or reflecting, celebrating or shopping. As such, ‘Shared by Facebook’ provides everyone with a place where they can learn about some of the most inspirational initiatives happening in their communities. Across the region, Facebook has been instrumental in enabling communities to connect and build positive social impact during Ramadan: from Facebook’s ‘Giving is in Your Blood’ to ‘Hack for Good initiative’ and ‘Ramadan Fridges’, we’ve seen people use our platforms to bring brilliant ideas to life and address important issues while bringing people closer together. During Ramadan, we want to share a deeper understanding of the experiences of our audiences by availing a hub for advertisers that offers unique opportunities to create personalized content and moments that cultivate a real connection with audiences.”
In 2018, the ‘Giving is in Your Blood' Hack for Good initiative in collaboration with The International Federation of Red Cross and Red Crescent Societies (IFRC) was shared across Facebook and Instagram. The initiative tackled the issue of decreased blood donations during the month of Ramadan using a series of short videos as part of a campaign that addressed misconceptions and appealed to the good nature of audiences in the region.” The campaign significantly reversed the trend, with blood donations increasing in all nine countries ranging from +5% in Jordan to a noteworthy +88% in Egypt. The campaign contributed to an overall +36% increase in blood donations between 2017 and 2018 for Iraq, Jordan, Palestine and Egypt.
Highlights from Ramadan insights last year indicate over 280 million people globally had about 3 billion interactions with Ramadan 2018-related content. At the end of Ramadan 2018 more than 150 million people worldwide came together on Facebook to wish a “Happy Eid” to their community.
Posted by : GoDubai Editorial Team Viewed 24272 times Posted on : Tuesday, April 30, 2019 3:38:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dubai Cares announces Bookings 2030, a Ramadan digitally driven fundraising campaign
Next Story : Stay healthy, stay beautiful this Ramadan
Dubai, United Arab Emirates, March 13, 2024 -As the holy month of Ramadan unfolds, bringing with it a time for spiritual reflection and self-renewal, it's essential to underscore the importance of staying hydrated. This often-overlooked aspect of fasting can significantly impact our physical and mental well-being, potentially leading to fatigue... Read more
Advanced LG technologies and exceptional savings aim to make Ramadan celebrations more delightful and stress-free for customers across the regionDUBAI, March 26, 2024 – As families in the Gulf focus on family gatherings and spiritual activities during the holy month of Ramadan, LG Electronics (LG) is delighted to announce special offers on it... Read more
Diners can expect a Mediterranean-inspired vegan and organic set menu at Planet Terra this Ramadan, made with no artificial sweeteners, no refined sugars, and no GMOs.Experience the essence of Ramadan at artisanal vegan eatery, Planet Terra – a lakeside oasis for plant-based and organic cuisine in The Greens, where a specially curated set men... Read more
Regionally Inspired Drop is Timeless Celebration of Middle Eastern Beauty and HeritageDubai, United Arab Emirates: Tanishq, the globally acclaimed name in fine jewellery, is delighted to announce the launch of its latest Rifa Collection to coincide with the Holy Month of Ramadan. The collection celebrates timeless elegance and heritage, with j... Read more
To celebrate the spirit of Ramadan, Mercato hosted an iftar gathering in support of its yearly charity donation campaign 'Share Your Blessings,' which aims to support the less fortunate. The initiative is in collaboration with Emirates Red Crescent and Dubai Islamic Affairs, during the holy month of Ramadan, a time for charity.The iftar eve... Read more
Huawei introduces a selection of gifts tailored to express love and appreciation. Embrace the spirit of giving with Huawei's diverse range of audio devices, smartphones, and wearables, designed to transcend the ordinary and make this Ramadan truly memorable.Elevate Audio Experience with HUAWEI FreeClipImmerse yourself in the world of crystal-cl... Read more
UAE, Dubai, March 21, 2024 –Global Village, the UAE and wider region's leading multicultural family destination for culture, shopping and entertainment, is offering an extraordinary experience to its guests during the holy month of Ramadan at the Ramadan Wonder Souq. Filled with offerings of all types including unique treats and trinkets,... Read more
Total Grand Prize Giveaway Worth AED 50K Travel and Hotel Vouchers On AED 50 Spend Dubai, United Arab Emirates: As part of its grand 50th-anniversary celebration, Choithrams, one of the region’s leading retail chains, is thrilled to announce the launch of the "EVERYONE IS A WINNER" campaign across their portfolio of supermark... Read more
The national airline enables travel dreams to take flight with fares starting from 99 AED during the holy month20 March 2024, Abu Dhabi, UAE: Wizz Air Abu Dhabi, the ultra-low-fare national airline of the UAE, is celebrating Ramadan with an unmissable promotion on selected routes for travel lovers looking to discover must-see destinations. The fla... Read more
Celebrate the joyous occasion of the holy month with your families with exclusive one-day-stay packages at Emirates Park Zoo and Resort. Nestled amidst greenery and wildlife, the resort offers a sanctuary where you can indulge in both relaxation and adventure.Delight in the range of accommodations tailored to suit your preference: Premium Room: Per... Read more
Dubai, United Arab Emirates, 19 March 2024: The Waterfront Market in Dubai, the city's premier hub for fresh produce, warmly welcomes both locals and tourists to immerse themselves in the essence of Ramadan. During the holy month, the Waterfront Market will transform into a festive culinary haven, presenting an unparalleled selection of fresh i... Read more
Guests are invited to indulge in a range of culinary delights, soak up the impeccable ambience, and listen to the gently crashing waves during their own private dining experience by the beach Available for bookings of 20 people or more, and priced at AED185+ per person, this is the perfect way to embrace togetherness during this auspicio... Read more
Catrice, the beloved beauty brand known for its high-quality and affordable products, is thrilled to announce the launch of its limited edition "About Tonight" collection for Ramadan 2024. This special collection is designed to celebrate the spirit of Ramadan with a touch of glamour and elegance, perfect for all those special occasions an... Read more
In the spirit of Ramadan which is synonymous with giving, you can’t go wrong with a thoughtful gift for your loved ones. Embrace the season with these floral fragrance selections from Amouage and NEST New York fragrance. For those who love a rich and layered floral scent, the new Love Delight from Amouage is full of charm, warmth and dep... Read more